Lyt til Business Mastery Podcast

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1544038/open_sms] Dawn talks with Greg Weinstein, Founder & CEO at Audience Genomics / Aggie. Aggie analyzes your business and industry, whips up killer social posts with images and copy that’ll make your competitors cry, and then schedules and publishes everything for you.  Dawn and Greg talk about Social media with AI. In this episode… Who is Greg Weinstein and whom does she serve? (00:57) Has instant feedback replaced the old "wait and see" approach we grew up with? (04:27) Is it more important to focus on what you post, rather than just when and to whom? (06:38) “The best thing to be, is to be yourself is to be authentic.” (12:17) Showing up authentically, even when things aren't perfect, builds stronger connections and brand loyalty.(15:35) How can embracing both data and authenticity help us go deeper and not miss key opportunities? (21:09) Can AI help those who don’t feel naturally creative turn their ideas into more relatable, engaging content for their ideal clients?(31:54) Can AI help business owners stay more engaged with their social media by simplifying content creation and making it feel more authentic, even in just an hour a week? (37:36) Where can we find you and learn more about Aggie and how it can help small businesses with social media? (41  :23) Greg Weinstein’s Information. Website:  http://www.audiencegenomics.com/ [http://www.audiencegenomics.com/] LinkedIn: https://www.linkedin.com/in/gregweinstein1/ [https://www.linkedin.com/in/gregweinstein1/] Instagram: https://www.instagram.com/letaggiedoit [https://www.instagram.com/letaggiedoit] Twitter/X: https://x.com/CakeOnTuesday [https://x.com/CakeOnTuesday] YouTube: https://www.youtube.com/@LetAggieDoIt [https://www.youtube.com/@LetAggieDoIt] Support the show [https://www.buzzsprout.com/1544038/support] SUPPORT THE SHOW [https://www.buzzsprout.com/1544038/supporters/new] Dawn’s Website: https://dawnkkennedy.com/ [https://dawnkkennedy.com/] Links and Freebies- https://dawnkkennedy.com/free/ [https://dawnkkennedy.com/free/] In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ [https://dawnkkennedy.com/blog/] Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor [https://www.facebook.com/dawnkkennedymentor] Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP [https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP] Follow us on Instagram https://www.instagram.com/dawnkkennedyxo [https://www.instagram.com/dawnkkennedyxo] Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books [https://www.amazon.com/Profit-Accelerator-Small-Business/dp/1736208608/ref=sr_1_5?crid=2EUZNGPT42AJP&keywords=the+profit+accelerator&qid=1665515745&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=the+profit+acc%2Caps%2C167&sr=8-5]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1544038/open_sms] Dawn talks with Elizabeth Bieniek, an author, speaker, and consultant focused on “good peopling” as the secret to exceptional execution. Her expertise lies in challenging assumptions, embracing diverse perspectives, and leading through ambiguity to build empowered, resilient teams that last.  Dawn and Elizabeth talk about getting perspectives from people who are outside of your area of expertise. In this episode… Who is Elizabeth Bieniek and whom does she serve? (00:52) How often do you think great ideas or valuable insights from outsiders are overlooked simply because they lack the perceived credentials or experience in a particular field? (04:11) How can someone effectively introduce new ideas or highlight gaps in a way that feels non-threatening and encourages others to consider the potential benefits?(06:19) How do you approach presenting new ideas to a risk-averse person, ensuring they feel supported and not burdened by the effort required to accept or implement the idea? (9:32) How can business owners and leaders remain open and receptive to outsider perspectives, avoiding assumptions and ensuring they recognize opportunities that could enhance their work or strategy?(11:52) What level of preparation and strategy is essential when presenting a disruptive idea to leadership, and how can you balance providing enough information to make it compelling without overwhelming the discussion upfront? (16:08) How can we effectively implement disruptive ideas by balancing progress with regular evaluation, incorporating diverse perspectives, and avoiding costly missteps along the way? (22:50) What strategies can we use to handle great ideas that aren't yet ripe or market-ready? (26:21) How can small businesses with long-standing teams avoid becoming rigid like a "Titanic" and stay agile and innovative, maintaining the adaptability of a startup? (30:16) Elizabeth Bieniek’s Information. Website:  https://www.elizabethbieniek.com/ [https://www.elizabethbieniek.com/] LinkedIn: https://www.linkedin.com/in/elizabethbieniek/ [https://www.linkedin.com/in/elizabethbieniek/] Instagram: https://www.instagram.com/cakeontuesday/ [https://www.instagram.com/cakeontuesday/] Twitter/X: https://x.com/CakeOnTuesday Support the show [https://www.buzzsprout.com/1544038/support] SUPPORT THE SHOW [https://www.buzzsprout.com/1544038/supporters/new] Dawn’s Website: https://dawnkkennedy.com/ [https://dawnkkennedy.com/] Links and Freebies- https://dawnkkennedy.com/free/ [https://dawnkkennedy.com/free/] In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ [https://dawnkkennedy.com/blog/] Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor [https://www.facebook.com/dawnkkennedymentor] Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP [https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP] Follow us on Instagram https://www.instagram.com/dawnkkennedyxo [https://www.instagram.com/dawnkkennedyxo] Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books [https://www.amazon.com/Profit-Accelerator-Small-Business/dp/1736208608/ref=sr_1_5?crid=2EUZNGPT42AJP&keywords=the+profit+accelerator&qid=1665515745&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=the+profit+acc%2Caps%2C167&sr=8-5]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1544038/open_sms] Dawn talks with Dr. Nancy Zare, a Certified Sales Trainer & Author. She helps her clients learn the right words and know the right approach to attract new businesses without appearing “sales-y.”  Dawn and Dr. Nancy talk about sales, but in relation to people's buying styles, and their buyer personalities. In this episode… Who is Dr. Nancy Zare and whom does she serve? (00:48) What buyer types have you discovered, and how would you describe them?(01:15) Are buyer types consistent across products, or can someone be an innovator for tech but a late adopter for something like cars?(02:50) From a business perspective, should we analyze whether our product appeals more to the social, personal, or business side, even in B2C versus B2B scenarios?. (5:08) How can business owners identify their own style?(6:22) How does lead time to purchase impact our approach—like a quick coffee buy versus a multi-year decision for an MRI machine—and should we adjust our style accordingly?. (8:30) How do value-based and features-based sales approaches align with buyer styles and cycles? (10:11) Do guarantees or comfort measures appeal to all buyer types, and how can small businesses use them to boost confidence? (16:20) Should we tweak social media marketing to appeal to the values of different buyer types instead of just focusing on the traditional know, like, trust model? (25:01) How can smaller businesses adjust to larger market forces, like big brands shifting their messaging, and still effectively meet buyer needs and align with sales styles without the same budget for influencing consumer behavior? (36:50) Dr. Nancy Zare’s Information. Website:  https://nancyzare.com/ [https://nancyzare.com/] LinkedIn: https://www.linkedin.com/in/nancyzare/ [https://www.linkedin.com/in/nancyzare/] Facebook: https://www.facebook.com/nancy.zare [https://www.facebook.com/nancy.zare] Instagram: https://www.instagram.com/drnancyzare/ [https://www.instagram.com/drnancyzare/] YouTube: https://www.youtube.com/@thewellnesswiz/featured [https://www.youtube.com/@thewellnesswiz/featured] Twitter/X: https:/ [https://x.com/nancyzare] Support the show [https://www.buzzsprout.com/1544038/support] SUPPORT THE SHOW [https://www.buzzsprout.com/1544038/supporters/new] Dawn’s Website: https://dawnkkennedy.com/ [https://dawnkkennedy.com/] Links and Freebies- https://dawnkkennedy.com/free/ [https://dawnkkennedy.com/free/] In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ [https://dawnkkennedy.com/blog/] Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor [https://www.facebook.com/dawnkkennedymentor] Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP [https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP] Follow us on Instagram https://www.instagram.com/dawnkkennedyxo [https://www.instagram.com/dawnkkennedyxo] Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books [https://www.amazon.com/Profit-Accelerator-Small-Business/dp/1736208608/ref=sr_1_5?crid=2EUZNGPT42AJP&keywords=the+profit+accelerator&qid=1665515745&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=the+profit+acc%2Caps%2C167&sr=8-5]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1544038/open_sms] Dawn talks with Isaiah Grant, a visionary entrepreneur and the founder of Kingdom Impact, a digital consultancy that has helped hundreds of service-based businesses scale to six- and seven-figure turnovers. Dawn and Isaiah talk about maximizing efficiency and putting some systems in your business. In this episode… Who is Isaiah Grant and whom does he serve? (00:48) You mentioned an 80/20 split between automation and manual tasks. Can you elaborate on what that looks like and how it works?(01:32) Is it possible to streamline systems over time, even if they’ve been pieced together, or does that require starting from scratch? How can businesses manage that without feeling overwhelmed?(04:54) Brick-and-mortar businesses can boost customer loyalty, predictability, and average order value by using targeted marketing, value-driven newsletters, and automation tools. (7:51) “It's ten times easier to use someone who's already spent money to spend it again than it is to acquire customers.” (10:39) How can automation deliver exceptional customer service while meeting the expectation for personal interaction? (11:42) Automating unsubscribe emails to inactive subscribers improves open rates and maintains a positive brand reputation. (21:10) Using sequences for onboarding, promotions, retention, unsubscribes, and referrals, businesses can create a streamlined marketing engine that fosters customer loyalty, boosts repeat business, and encourages valuable referrals. (23:51) How difficult is this to set up a three email? So where would number one you start one and then number two, how much time should we maybe set aside or should we make this something that we do over a quarter? How would you suggest implementing this? (25:59) What are the key areas in operations and financials that businesses should focus on automating, in addition to marketing and sales? (31:21) Isaiah Grant’s Information. Website:  https://kingdomimpact.co/ [https://kingdomimpact.co/] LinkedIn: https://www.linkedin.com/in/isaiah-grant/ [https://www.linkedin.com/in/isaiah-grant/] Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur [https://www.facebook.com/TheBabyBoomerEntrepreneur] Support the show [https://www.buzzsprout.com/1544038/support] SUPPORT THE SHOW [https://www.buzzsprout.com/1544038/supporters/new] Dawn’s Website: https://dawnkkennedy.com/ [https://dawnkkennedy.com/] Links and Freebies- https://dawnkkennedy.com/free/ [https://dawnkkennedy.com/free/] In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ [https://dawnkkennedy.com/blog/] Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor [https://www.facebook.com/dawnkkennedymentor] Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP [https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP] Follow us on Instagram https://www.instagram.com/dawnkkennedyxo [https://www.instagram.com/dawnkkennedyxo] Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books [https://www.amazon.com/Profit-Accelerator-Small-Business/dp/1736208608/ref=sr_1_5?crid=2EUZNGPT42AJP&keywords=the+profit+accelerator&qid=1665515745&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=the+profit+acc%2Caps%2C167&sr=8-5]

Send us a text [https://www.buzzsprout.com/twilio/text_messages/1544038/open_sms] Dawn talks with Andrea Stenberg, a video marketing strategist who helps coaches and heart-centered entrepreneurs explode their visibility and attract dream clients using video. Dawn and Andrea talk about how to fit video into your marketing. In this episode… Who is Andrea Stenberg and whom does she serve? (00:47) Why are people resistant to using video if they're not already doing it? (01:39). How does tech frustration limit people from embracing video, even when they might excel at it? (02:56) What platforms are best for going live, especially for practice, and how can we overcome concerns like low viewership?(04:42) Is deciding what to talk about a bigger challenge than going live itself?(08:18) Should video content focus on being evergreen, or is it okay to create time-sensitive content that may lose relevance later? (10:28) What’s the ideal video length for different platforms, and how should creators decide between short and long formats? (12:58) How much of video success depends on algorithms versus understanding and consistently engaging your audience? (16:10) What are your thoughts on creating shorter clips from 15-minute videos, and how valuable is repurposing content into various formats? (19:46) Is using B-roll or action shots as effective as talking directly to the camera for camera-shy individuals? (27:40) Go from Secret to Success in the next 30 days: Book a Visibility Action Session [https://d29c3403.streaklinks.com/CG_XTPzVVRqoCIY9fQfGy3r9/https%3A%2F%2FAndreaStenbergVideo.as.me%2F%3FappointmentType%3D54439267] Andrea Stenberg’s Information. Website:  https://www.thebabyboomerentrepreneur.com [https://www.thebabyboomerentrepreneur.com/about-andrea/] LinkedIn: https://www.linkedin.com/in/andreastenberg/ [https://www.linkedin.com/in/andreastenberg/] Facebook: https://www.facebook.com/TheBabyBoomerEntrepreneur [https://www.facebook.com/TheBabyBoomerEntrepreneur] Instagram: https://www.instagram.com/andreastenberg/ [https://www.instagram.com/andreastenberg/] Youtube: https://www.youtube.com/andreastenb [https://www.youtube.com/andreastenberg] Support the show [https://www.buzzsprout.com/1544038/support] SUPPORT THE SHOW [https://www.buzzsprout.com/1544038/supporters/new] Dawn’s Website: https://dawnkkennedy.com/ [https://dawnkkennedy.com/] Links and Freebies- https://dawnkkennedy.com/free/ [https://dawnkkennedy.com/free/] In-Depth Information, Tips, and Strategies- https://dawnkkennedy.com/blog/ [https://dawnkkennedy.com/blog/] Thanks for listening. If you liked what you heard and want more, please like us on Facebook https://www.facebook.com/dawnkkennedymentor [https://www.facebook.com/dawnkkennedymentor] Subscribe to our Youtube Channel: https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP [https://youtube.com/@dawnkkennedyxo?si=DcRcjv7H0KN5_vFP] Follow us on Instagram https://www.instagram.com/dawnkkennedyxo [https://www.instagram.com/dawnkkennedyxo] Order Dawn’s book, The Profit Accelerator for Small Business The Profit Accelerator for Small Business: Kennedy, Dawn: 9781736208601: Amazon.com: Books [https://www.amazon.com/Profit-Accelerator-Small-Business/dp/1736208608/ref=sr_1_5?crid=2EUZNGPT42AJP&keywords=the+profit+accelerator&qid=1665515745&qu=eyJxc2MiOiIwLjAwIiwicXNhIjoiMC4wMCIsInFzcCI6IjAuMDAifQ%3D%3D&sprefix=the+profit+acc%2Caps%2C167&sr=8-5]