How Adidas Stays Ahead: A Deep-Dive with Francesca Sullivan

The Business of French Football with Andreea Koenig

Women’s football is not charity — it’s a business, a startup, and a long-term investment. In this episode of The Rise of Women’s Football Podcast, host Alex Ibaceta sits down with Andreea Koenig, Vice-President of the Ligue Féminine de Football Professionnel (LFFP), to unpack what it really takes to build a sustainable women’s professional league. From growing up in Romania to building a career in international finance — and ultimately shaping the future of women’s football in France — Andreea shares rare insights on leadership, investment strategy, media growth, and why the women’s game must be run with ambition, not goodwill. This is a must-watch conversation for anyone interested in: • The business of women’s football • League strategy and investment priorities • Leadership and governance in sport • Media, digital growth, and fan engagement • The future of the women’s game in Europe and beyond 🎙 GuestAndreea Koenig — Vice-President, Ligue Féminine de Football Professionnel 📌 Subscribe for more conversations on the future of women’s football 👍 Like, 💬 comment, and 🔁 share if this episode resonated with you #WomensFootball #FootballBusiness #SportsLeadership #WomenInSport #LFFP #Podcast #FootballFuture

How Adidas Stays Ahead: A Deep-Dive with Francesca Sullivan

In this episode, we talk with Francesca Sullivan, Global Head of Women’s Football Player Management & Strategy at Adidas. She shares her journey from professional player to one of the most influential leaders in the women’s game.We discuss:• The rapid growth of women’s football• Adidas’ global strategy & player partnerships• Insights from the UEFA Women’s EURO 2025• The launch of the F50 Sparkfusion — Adidas’ first women-specific boot• Career advice for women entering the sports industryIf you’re interested in sports business, player recruitment, women’s football development, or Adidas’ role in shaping the game, this episode is a must-watch.👉 Don’t forget to like, subscribe & share!

Joe Montemurro on Winning Mindsets, Women’s Football & Coaching the Best

Joe Montemurro on Coaching Arsenal, Juventus & The MatildasA tactical and leadership dive with one of the most influential managers in women’s football.Join us for 20 minutes with Joe Montemurro, current head coach of the Australian Women’s National Team and former manager of Arsenal Women, Juventus Women, and Olympique Lyonnais Féminin — a coach recognized globally for tactical innovation, cultural leadership, and advancing the women’s game. 20min with Joe MontemurroIn this exclusive interview, Joe opens up about:⚽ His coaching philosophy, values & mentors🔥 Creative possession football at Arsenal🇮🇹 Building a winning mentality at Juventus Women🇫🇷 Leading world-class talents at Lyon💚 Blending European influences into the Matildas’ culture🌍 The global growth of women’s football🧠 Leadership & communication at the elite level🚀 Player development & youth pathways🎤 Agents and modern football dynamics🌱 Advice for the next generation of coaches If you’re passionate about women’s football, coaching, or elite performance, this episode is packed with insight and inspiration.

Diana Matheson on Olympic Moments, Leadership & Growing Canadian Women’s Football

Diana Matheson is a two-time Olympic bronze medalist who was a member of Canada’s Women’s National Soccer Team from 2003-2021. During her career Diana represented Canada over 200 times, played in four FIFA World Cups and three Olympic Games, and earned a bronze medal in both London 2012 and Rio 2016. Diana is perhaps best known during her soccer career for scoring the game-winning goal in the bronze medal against France in the London Olympic Games in 2012. During her time as an athlete, Diana co-founded the Player’s Association for Canada’s Women’s National Soccer team.Following her playing career Diana earned an EMBA from the Smith School of Business and a UEFA Master for International Players from the Université de Limoges. Matheson co-founded Project 8 Sports in 2022 with the mandate to spearhead the development of women’s professional soccer in Canada. She now holds the role of Founder and Chief Growth Officer at the Northern Super League – Canada’s first women’s professional soccer league set to kick-off in 2025.Host: Alexandra IbacetaWebsite: www.theriseofwomensfootball.comInstagram: @theriseofwomensfootballLinkedIn: The Rise of Women's Football

TT Management: Elevating Women Players Through Media, Mentorship, & Management

Jo Tongue is the CEO of Tongue Tied Management, with nearly 20 years of experience across sport, media, and commercial arenas — including roles at BBC, Somethin’ Else, and editing the flagship football show 606. She sits on the board of Women in Football and is a trustee for the Jason Roberts and Michael Carrick Foundations, supporting social change through sport.Remmie Williams is a FIFA-licensed football agent working with Jo Tongue. She's got over 10 years of experience spanning roles at Manchester City, where she supported marketing campaigns across all teams and coordinated player appearances, especially for the women’s squad. Moreover she worked at the FA, managing player activations, commercial partnerships, and legend appearances for the England Women’s national team.