The Sales Transformation Podcast

Consalia’s Head of Marketing Eddie Guevarra once again joins Phil on this week’s episode of The Sales Transformation Podcast, but this time he’s the one being interviewed!    That’s because Eddie has recently completed his Master’s in Sales Transformation – unusual for a marketer!    Together they discuss how Eddie took inspiration from his love of CrossFit, as well as Phil’s own Sales Mindsets, to examine the values that exceptional marketing leaders need to possess.    Highlights include:   * [01:17] – There’s no textbook that can tell you how to be the kind of marketing leader you want to be  * [08:08] – CrossFit and leadership: more related than you might think  * [25:53] – Sometimes getting insights from interviews requires reading between the lines     Connect with Philip Squire on LinkedIn [https://www.linkedin.com/in/philipsquire/]   Connect with Eddie Guevarra on LinkedIn [https://www.linkedin.com/in/eddieguevarra/]    Join the discussion in our Sales Transformation Forum [https://www.facebook.com/share/BipRzjJXnzkn7PTo/] group.    Make sure you're following us on LinkedIn [https://www.linkedin.com/company/consalia] and Twitter [https://twitter.com/Consalia] to get updates on the latest episodes! Also, take our Mindset Survey [https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23] and find out if you are selling to customers the way they want to be sold to today.

It’s the twentieth year of Global Sales Transformation, so this week Eddie and Phil sat down to discuss the history of the event and some of the highlights they’ve seen over the years.    They then move on to talk about this year’s theme, which will focus on how salespeople can keep selling in an ethical, human way while taking advantage of the latest developments in AI.     Highlights include:   * [05:41] – Looking back on two decades of GST  * [09:56] – This year’s theme: Winning The Right Way  * [15:13] – Refreshing Phil’s research into how companies want to be sold to      Tickets are now on sale for GST XX! [http://eventbrite.co.uk/e/gst-xx-winning-the-right-way-human-connection-in-the-age-of-ai-tickets-1335311014189] Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Philip Squire on LinkedIn [https://www.linkedin.com/in/philipsquire/]   Connect with Eddie Guevarra on LinkedIn [https://www.linkedin.com/in/eddieguevarra/]    Join the discussion in our Sales Transformation Forum [https://www.facebook.com/share/BipRzjJXnzkn7PTo/] group.    Make sure you're following us on LinkedIn [https://www.linkedin.com/company/consalia] and Twitter [https://twitter.com/Consalia] to get updates on the latest episodes! Also, take our Mindset Survey [https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23] and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast we have another episode of Sales Frequency for you. That’s because this week’s topic was particularly close to our hearts: the recently announced change in funding rules for Level 7 apprenticeships.    From January 2026 apprenticeship funding for all Level 7 programmes will no longer be available to anyone over the age of 21. This includes Consalia’s Level 7 sales apprenticeship.    Jesus, Will, and Phil discuss the impact this is going to have on both individual sales leaders and organisations looking to upskill their management teams.       Highlights include:   * [04:36] – People need different skills training at different stages of their careers  * [14:05] – What are now going to be the alternatives for sales leadership training?  * [24:52] – There are benefits to choosing a programme without the restrictions associated with apprenticeship funding    Follow us on LinkedIn [https://www.linkedin.com/company/consalia/] to catch all future episodes of Sales Frequency, live on Thursday mornings at 8:30 AM UK time!      Tickets are now on sale for GST XX! [http://eventbrite.co.uk/e/gst-xx-winning-the-right-way-human-connection-in-the-age-of-ai-tickets-1335311014189] Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Jesus Llamazares on LinkedIn [https://www.linkedin.com/in/jesusllamazares/]  Connect with Will Squire on LinkedIn [https://www.linkedin.com/in/will-squire-40074b66/]  Connect with Philip Squire on LinkedIn [https://www.linkedin.com/in/philipsquire/]     Join the discussion in our Sales Transformation Forum [https://www.facebook.com/share/BipRzjJXnzkn7PTo/] group.    Make sure you're following us on LinkedIn [https://www.linkedin.com/company/consalia] and Twitter [https://twitter.com/Consalia] to get updates on the latest episodes! Also, take our Mindset Survey [https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23] and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation Podcast we’re revisiting another coaching episode from last year – Phil’s interview with Claudia Filsinger.    ORIGINAL SHOW NOTES:  This week on The Sales Transformation Podcast Phil speaks to Claudia Filsinger, the Founder and Managing Director of coaching and consultancy firm Moving Maps.    Having lectured in business, career management and coaching at Oxford Brookes Business School and become an accredited executive coach herself, Claudia founded Moving Maps to help clients problem-solve using systemic coaching methods.    Highlights include:    * [11:08] – Both sides must define what they want to get out of coaching  * [31:14] – How to use systemic coaching to map out challenges and opportunities  * [43:07] – Critical reflection is a coach's superpower     Connect with Simon Wheeler on LinkedIn [https://www.linkedin.com/in/simon-wheeler-89332731/]  Connect with Claudia Filsinger on LinkedIn [https://www.linkedin.com/in/claudiafilsinger/]      Find out more about Moving Maps:  https://moving-maps.com [https://moving-maps.com/]      If you’d like to find out more about Claudia’s coaching methodologies, you can find some of the articles she has written below:    Questions, questions, questions  https://www.journalofsalestransformation.com/questions-questions-questions/ [https://www.journalofsalestransformation.com/questions-questions-questions/]      Creating an effective coaching culture  https://www.journalofsalestransformation.com/creating-an-effective-coaching-culture/ [https://www.journalofsalestransformation.com/creating-an-effective-coaching-culture/]      Mapping out the Solutions  https://www.journalofsalestransformation.com/mapping-out-the-solution/ [https://www.journalofsalestransformation.com/mapping-out-the-solution/]      The gift of anxiety  https://www.journalofsalestransformation.com/the-gift-of-anxiety/ [https://www.journalofsalestransformation.com/the-gift-of-anxiety/]     The remote line manager as a coach  https://www.futureofworkhub.info/comment/2016/5/25/the-remote-line-manager-as-coach-how-to-square-the-triangle-of-coaching-direct-reports-across-geographies-and-cultures [https://www.futureofworkhub.info/comment/2016/5/25/the-remote-line-manager-as-coach-how-to-square-the-triangle-of-coaching-direct-reports-across-geographies-and-cultures]      If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching [https://www.consalia.com/coaching]      Tickets are now on sale for GST XX! [http://eventbrite.co.uk/e/gst-xx-winning-the-right-way-human-connection-in-the-age-of-ai-tickets-1335311014189] Enter code GSTXXEARLY at checkout for £50 off your ticket.      Join the discussion in our Sales Transformation Forum [https://www.facebook.com/share/BipRzjJXnzkn7PTo/] group.    Make sure you're following us on LinkedIn [https://www.linkedin.com/company/consalia] and Twitter [https://twitter.com/Consalia] to get updates on the latest episodes! Also, take our Mindset Survey [https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23] and find out if you are selling to customers the way they want to be sold to today.

This week on The Sales Transformation podcast it’s another piece of coaching content from the archives, as we take a look back at Simon Wheeler’s talk from Global Sales Transformation XVII.    Simon explores how coaching, together with vision, could be the solution to high employee turnover rates in the sales sector.    Highlights include:   * [05:27] – Salary inflation isn’t a sustainable solution to  attrition  * [15:35] – Vision can be an important factor for salespeople thinking of leaving your organisation  * [18:30] – The V2GROW coaching method    If you’re interested in joining our Coaching Programme, you can find out more here: https://www.consalia.com/coaching [https://www.consalia.com/coaching]      Tickets are now on sale for GST XX! [http://eventbrite.co.uk/e/gst-xx-winning-the-right-way-human-connection-in-the-age-of-ai-tickets-1335311014189] Enter code GSTXXEARLY at checkout for £50 off your ticket.      Connect with Simon Wheeler on LinkedIn [https://www.linkedin.com/in/simon-wheeler-89332731/]  Connect with Philip Squire on LinkedIn [https://www.linkedin.com/in/philipsquire/]     Join the discussion in our Sales Transformation Forum [https://www.facebook.com/share/BipRzjJXnzkn7PTo/] group.    Make sure you're following us on LinkedIn [https://www.linkedin.com/company/consalia] and Twitter [https://twitter.com/Consalia] to get updates on the latest episodes! Also, take our Mindset Survey [https://www.consalia.com/mindset-survey/?utm_medium=podcast&utm_source=transistor&utm_campaign=tl23] and find out if you are selling to customers the way they want to be sold to today.