The Service Show and the TOWS model

The Service Show and the TOWS model

In this episode we take the SWOT analysis to a whole new level, as we turn it around and make it into a TOWS analysis.  By doing so, it is possible to turn the SWOT analysis into a strategic planning tool, where you change your strategy based on your strengths, weaknesses, opportunities and threats.

The Service Show and the SWOT model

In our first podcast we start with a bang ... with the SWOT model.  We explain the model and gives our professional view on how it can be used in real life.