The Sports Business Leaders Podcast

132 Zach Henderson on The Future of Revenue Generation in Sports

21 min · 16. juli 2026
episode 132 Zach Henderson on The Future of Revenue Generation in Sports cover

Beskrivelse

Zach Henderson has spent more than a decade helping some of the biggest organizations in sports grow revenue, holding leadership roles with the Pittsburgh Pirates, Washington Nationals, Indianapolis Colts, and Comcast Spectacor before joining WolfCycle as Director of Client Success. In this episode, Zach shares lessons from leading sales teams across the NFL and MLB, what separates organizations that consistently grow revenue from those that don't, and how AI is transforming the way teams engage fans and drive ticket sales. We also discuss the importance of personalization, building a 360-degree view of the customer, adopting new technology, and why the best leaders focus on solving problems—not just identifying them. Whether you work for a team, league, or company selling into sports, this conversation is full of practical insights on sales, leadership, innovation, and the future of fan engagement.

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Alle episoder

135 episoder

episode 135. Major League Table Tennis CEO Flint Lane on Lessons from Building a Pro League cover

135. Major League Table Tennis CEO Flint Lane on Lessons from Building a Pro League

Flint Lane is the founder, CEO, and commissioner of Major League Table Tennis (MLTT). After spending more than two decades building Billtrust into a publicly traded company, Flint came out of retirement to launch the first professional table tennis league in the United States—a league that has quickly grown to 10 franchises, secured a national television partnership with CBS Sports, and attracted world-class athletes from around the globe. Flint shares the lessons he brought from the software industry into sports, including why launching an MVP matters, how MLTT thinks about broadcast distribution, fan acquisition, sports betting, and multiple revenue streams beyond ticket sales. He also discusses the league's long-term vision, expanding franchise ownership, and what it will take to turn table tennis into a mainstream spectator sport in America. Whether you're building a startup, investing in sports, or fascinated by emerging leagues, this conversation offers a behind-the-scenes look at creating a modern sports business from the ground up.

I går15 min
episode 134 Running a 2,700-Player Youth Soccer Club with LMSC President, Michele Burns cover

134 Running a 2,700-Player Youth Soccer Club with LMSC President, Michele Burns

What does it take to build one of the nation's premier community-based youth soccer clubs while staying true to your mission? On this episode of the Sports Business Leaders Podcast, Jake Voorhees sits down with Michele Burns, President of Lower Merion Soccer Club (LMSC), a nonprofit organization serving more than 2,700 youth athletes annually with a player-first approach to development. Together, they discuss Michele's journey into youth sports leadership, how LMSC balances recreational and elite pathways, and why developing confident, resilient young people matters just as much as developing great soccer players. The conversation also explores the rapidly evolving youth sports landscape, including private equity, club consolidation, community-based programming, and what vendors need to know before trying to do business with youth sports organizations. Michele shares practical advice on authentic relationship-building, sustainable club growth, and why keeping families at the center of every decision has been the foundation of LMSC's success.

18. juli 202619 min
episode 132 Zach Henderson on The Future of Revenue Generation in Sports cover

132 Zach Henderson on The Future of Revenue Generation in Sports

Zach Henderson has spent more than a decade helping some of the biggest organizations in sports grow revenue, holding leadership roles with the Pittsburgh Pirates, Washington Nationals, Indianapolis Colts, and Comcast Spectacor before joining WolfCycle as Director of Client Success. In this episode, Zach shares lessons from leading sales teams across the NFL and MLB, what separates organizations that consistently grow revenue from those that don't, and how AI is transforming the way teams engage fans and drive ticket sales. We also discuss the importance of personalization, building a 360-degree view of the customer, adopting new technology, and why the best leaders focus on solving problems—not just identifying them. Whether you work for a team, league, or company selling into sports, this conversation is full of practical insights on sales, leadership, innovation, and the future of fan engagement.

16. juli 202621 min
episode 131 Jeremy Goldberg on the Evolution of Youth Sports and LeagueApps cover

131 Jeremy Goldberg on the Evolution of Youth Sports and LeagueApps

Jeremy Goldberg, President of LeagueApps, joins the Sports Business Leaders Podcast to discuss how the company has grown into one of the leading technology platforms serving youth and local sports organizations. Since its founding in 2010, LeagueApps has helped power thousands of organizations, supports more than 80 professional sports teams, and processes billions of dollars in sports programming. In this conversation, Jeremy shares the entrepreneurial journey behind LeagueApps, how the company evolved from an adult sports startup into a leader in youth sports technology, and why staying close to customers has been one of its biggest competitive advantages. We also discuss the rapid professionalization of youth sports, the role of technology and AI, lessons from raising capital, and why mission-driven leadership continues to shape LeagueApps' long-term vision. Whether you're building a sports technology company, investing in youth sports, or simply interested in the future of the industry, this episode is packed with insights on entrepreneurship, innovation, and creating lasting impact through sports.

13. juli 202619 min