Ginny Carter x The Story Lens

Ginny Carter x The Story Lens

AI can write. We've all seen it. It can draft emails, knock out blog posts, and even produce an entire book in a few minutes. Which sounds impressive...until you actually read it. That was one of the most interesting parts of our chat with ghostwriter Ginny Carter on The Story Lens Podcast. Ginny has written more than 25 books for entrepreneurs, founders and business leaders. So if anyone has a front row seat to how AI is changing creativity, it's her. She uses AI. Just not in the way most people expect. She'll use it to challenge an idea. Spot gaps in an argument. Help her think differently. "As a ghostwriter, you're working from a person. With AI, you're working from words." A conversation gives you tone. Personality. Hesitation. Excitement. The little details that make someone sound like themselves. AI can't do that. Because it hasn't sat across the table from someone. It hasn't listened. It hasn't noticed what they care about. That's why this conversation isn't really about AI replacing writers. It's about AI and creativity. It's about creative thinking with AI instead of handing creativity over to AI. The best AI tools for creators aren't replacing human creativity. They're helping people spend more time on the parts only humans can do. Connection. Curiosity. Story. That's where creative authenticity still lives. And maybe that's what human-centred creativity looks like now. Not rejecting AI. Knowing where it belongs. Ginny Carter https://marketingtwentyone.co.uk/ [https://marketingtwentyone.co.uk/] https://mybook.to/HTWASHB [https://mybook.to/HTWASHB] Michael Leckie https://www.michaelleckie.co.uk/ [https://www.michaelleckie.co.uk/] The Story Lens https://www.instagram.com/the_real_story_lens/ [https://www.instagram.com/the_real_story_lens/] https://www.youtube.com/@TheRealStoryLens [https://www.youtube.com/@TheRealStoryLens]

Simon Thorpe x The Story Lens

The tricky part, commercially, with AI is all in licensing. I think, fortunately, at the moment, whilst it's difficult to license or litigate, it's important to get that bit right for clients; then we can still work with it rather than it doing our jobs. I think when we get to a point, if we get to a point where it can all be licensed, or clients don't care and they'll just use it anyway, that's probably the point where we all need to worry a little more about.  Simon Thorpe and Haydon Perrior get into creativity, authorship, AI, rejection, collaboration, and why the work that matters most is often the work nobody sees. Simon Thorpe https://www.instagram.com/simonbrannthorpe/ [https://www.instagram.com/simonbrannthorpe/] https://www.simonbrannthorpe.com/film [https://www.simonbrannthorpe.com/film] Haydon Perrior https://www.instagram.com/haydonperrior/ [https://www.instagram.com/haydonperrior/] https://www.haydonperrior.com/ [https://www.haydonperrior.com/] The Story Lens https://www.instagram.com/the_real_story_lens/ [https://www.instagram.com/the_real_story_lens/] https://www.youtube.com/@TheRealStoryLens [https://www.youtube.com/@TheRealStoryLens]

Tim Flach x The Story Lens

"I've noticed many more people saying, "Tim, is that real?" I didn't get that when I photographed it, say 10 years earlier. Because it wasn't even a consideration. So we've got a situation where the real is being doubted. It's not just the synthetic. And that, as a consequence." Tim Flach talking about animals, authenticity, storytelling and empathy with Haydon Perrior. Tim Flach https://timflach.com/ [https://timflach.com/] Haydon Perrior https://www.haydonperrior.com/ [https://www.haydonperrior.com/] The Story Lens https://www.instagram.com/the_real_story_lens/ [https://www.instagram.com/the_real_story_lens/] https://www.youtube.com/@TheRealStoryLens [https://www.youtube.com/@TheRealStoryLens]

David Vintiner x The Story Lens

"... Sunday Times or the Guardian.. I don't think they can go anywhere near AI because once they start to, if they ever get caught using an image that is fake, that's their whole business model is blown wide open… the trust will disappear, won't it?" David Vintiner's story at Michael Leckie, The Story Lens mic. David Vintiner https://davidvintiner.com/ [https://davidvintiner.com/] Michael Leckie https://www.michaelleckie.co.uk/ [https://www.michaelleckie.co.uk/] The Story Lens https://thestorylens.co.uk/ [https://thestorylens.co.uk/]

Chris Day x The Story Lens

"I think we’re all still learning with AI, but I feel positive about it. Some brands are experimenting with it, then coming back to more authentic, human-made content. Real photography still has something tangible and genuine that AI can’t replicate." New episode with Chris Day from Kintzing Licensing and Haydon Perrior. Chris Day https://www.instagram.com/christopheday/ [https://www.instagram.com/christopheday/] Kintzing https://archive.kintzing.com/ [https://archive.kintzing.com/] https://www.instagram.com/kintzing_licensing_/ [https://www.instagram.com/kintzing_licensing_/] Haydon Perrior https://www.haydonperrior.com/ [https://www.haydonperrior.com/] The Story Lens https://www.youtube.com/@TheRealStoryLens [https://www.youtube.com/@TheRealStoryLens] https://www.instagram.com/the_real_story_lens/ [https://www.instagram.com/the_real_story_lens/]