The Test Community.Network
In this week's episode, Tim Burnett chats with Richard Gott, Chair and Founder of the MemberWise Network — a professional network for over 8,000 membership and association professionals across the UK and EU. They discuss: Why membership organisations are moving from piloting AI to needing proper integration — and why only around 20% have got there so far The gap between AI adoption and AI strategy, with only a minority of membership bodies having digital, data or AI strategies in place despite growing usage How organisations can create a "Netflix Plus" personalised member experience — using AI to surface the right content, cross-sell services and turn passive subscribers into active advocates Richard shares findings from the MemberWise Digital Excellence Report, including the statistic that properly integrating AI into a membership department can increase capacity by around 35%. He explains how organisations like the Institution of Engineering and Technology are already using bespoke AI tools to inform decisions — from where to hold conferences to how to optimise content — while many smaller bodies are still taking a more DIY approach. The conversation also explores subscription fatigue, the importance of evidencing member value, and why the shift from transactional to relational engagement is critical for growth. Connect with Richard Gott on LinkedIn: https://www.linkedin.com/in/memberwise/ Connect with Tim Burnett on LinkedIn: https://www.linkedin.com/in/tburnett/ If you would like to join Tim on a future episode or sponsor the Test Community Network then get in touch with Tim to schedule a call: https://calendly.com/educationtech/15min-teams-chat Events: https://www.testcommunity.network/upcoming-events Podcasts: https://www.testcommunity.network/podcasts Marketplace: https://www.testcommunity.network/marketplace Subscribe to the Test Community Network here: https://www.testcommunity.network
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