The Thistle & Dram
At what point did influencers stop selling products… and start shaping everything? In this episode of The Thistle & Dram, we take a closer look at the growing power of influencers — from the things we buy to the opinions we hold. Somehow, influencers have become: * more relatable than celebrities * more trusted than brands * and in some cases… more influential than traditional media But with that comes a big question: Where does authenticity end… and marketing begin? In this episode, we explore: * How influencers became one of the most powerful forces online * Why we trust them more than we probably should * The shift from selling products to selling lifestyles * When “authentic content” starts to feel like constant advertising * And how influencers are now shaping conversations far beyond social media — including politics 💬 Join the conversation: What’s the last thing you bought because of an influencer… and do you actually trust them?
15 episoder
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