How I got here...

How I got here...

In case you are new to my world, I thought I'd share a little bit of my story - the highs and lows of the journey I've been on in the last 11 years - how I started in business, what went wrong, what happened after I hit my goal, and where I am right now. If you are sick of seeing the highlight reel of other business owners, and want some real moments of the ups and downs that make you feel a little bit more human on your own journey, this episode is for you.

191 - School Hours Only Audit Breakdown: Getting off the path to burnout

She thought she had a time problem. What she actually had was a business that depended too heavily on her. In this episode, I break down a real coaching conversation with a business owner who was feeling overwhelmed, constantly busy, and struggling to see how the business could grow without demanding more of her time. Together, we uncovered some of the key bottlenecks holding her back, including: • Spending too much time on low-value tasks like admin and cleaning • A lack of clarity around where her time was actually going • No clear marketing plan, creating decision fatigue and inconsistency • Difficulty setting boundaries with clients • Undercharging and feeling guilty about raising prices • A business that relied heavily on her to keep everything moving • The mindset patterns making it harder to delegate, sell and grow confidently These are exactly the kinds of challenges we work through inside the School Hours Only Mastermind. Because most women think they need more time. What they often need is more clarity, better systems, stronger boundaries, and a business model that can support the life they're trying to build. If you've ever felt like you're working hard but still not making the progress you want, this episode will help you identify what might actually be standing in your way. ❤️

190 - Not all revenue tasks are equal: Building a business in School Hours Only

Last week, I was coaching one of my clients, a second-hand bookshop owner, on how to grow her business without sacrificing more of her time. On the surface, one of her ideas seemed brilliant: upload more stock to her website so she could generate sales during the quieter winter months. But when we looked closer, we uncovered a lesson that applies to almost every business owner: Not all revenue-generating tasks are equal. Just because a task makes money doesn't automatically make it the best use of your limited time. In this episode, I share the coaching conversation we had, the concept of opportunity cost, and the mistake I made for years in my own glamping business that kept me working far harder than necessary. If you're trying to grow your business within school hours (or simply without working every evening and weekend), this episode will help you identify where your time creates the biggest return.

189 - Why women business owners overcommit (and why productivity isn't the real solution)

If you constantly feel like you're trying to balance client work, marketing, admin, and family life - this mini-episode is for you. In this episode, I'm talking about why overcommitting in business often isn't actually a time management problem. After coaching a client who had overloaded herself with back-to-back projects and completely lost the time for marketing, we unpacked the deeper patterns underneath so many women's overwhelm in business: * saying yes to too much * fear of losing clients or money * people pleasing We also touch on: * why marketing disappears when delivery gets busy * why productivity alone isn't the solution * sustainable business design * boundaries, and time leverage * and building a profitable business in school hours or less If you're an overwhelmed business owner trying to grow without constantly sacrificing your time and energy, this episode will help you understand what is at the root of you overcommitting in the hours you have available.

188 - Why People Aren't Buying From You (And the Simple Fix That Could Increase Sales Without More Marketing)

If people are already in your world but still aren't buying from you, the problem might not be your marketing. It might be the barriers you're unintentionally putting in front of the sale. In this episode of School Hours or Less, I'm talking about the small things that quietly stop potential clients and customers from taking action — confusing offers, complicated pricing, unclear messaging, long-winded funnels, hidden information, awkward booking systems, and making people jump through hoops just to understand how you can help them. Because the truth is: sometimes you do not need more followers, more content, or more hours spent selling. Sometimes you just need to make it easier for the people already paying attention to buy from you. I share real examples from business and coaching, including how overcomplicated systems, unclear offers, inconsistent visibility, and "book a call for more info" culture can lose sales that should have been simple. In this episode, we cover: * Why confusing offers reduce conversions * How complicated pricing creates hesitation * The hidden sales cost of inconsistent visibility * Why people should not have to dig for information * When funnels become too long and unnecessary * How to make your business easier to buy from * Creating clarity around who your offer is for and what people actually get * Simple tweaks that can increase sales without increasing your workload This episode is for women and mums building businesses in limited hours who want to make more money without constantly adding more marketing, more content, or more hustle. If you want to build a more profitable business in school hours or less, this one is for you.