The Unconventionals
Gratis podcast

The Unconventionals

Podcast af PJA Radio

These counter-intuitive business stories are the stuff of ingenuity, and they lead to innovation, change, and outsized results. 

Denne podcast er gratis at lytte på alle podcastafspillere og Podimo-appen uden abonnement.

Alle episoder

38 episoder
episode Mind the Gaps: How Peloton, Warby Parker, Lagunitas, and Converse Asked the Big Questions that Changed their Markets artwork
Mind the Gaps: How Peloton, Warby Parker, Lagunitas, and Converse Asked the Big Questions that Changed their Markets
If you’re a marketer, it’s a good time to look for gaps. We live in an age of asymmetrical advantage, and emerging companies have access to the same computing power, networks, and channels that everyone else does. Tune into this Unconventionals episode to hear how finding the right gaps can propel a business and change a market. Look at the beer market—5,000 breweries today vs. 90 in in 1985. Market gaps are buyer needs exposed, and gaps often begin as questions. You’ll hear the questions directly from the founders of Lagunitas, Peloton, and Warby Parker: Why do eyeglasses have to be so expensive? Why did American beer have to be so boring for much of the 20th century? PJA’s Mike O’Toole and Robert Davis will talk about how to find the questions that can unleash your own business.
21. dec. 2017 - 29 min
episode IBM’s Watson: the Making of an AI Brand artwork
IBM’s Watson: the Making of an AI Brand
Artificial Intelligence may be all the rage, but that doesn’t make it easy to market. The voices on AI range from Alexa (powered by) to Zuckerberg (defender of), which means it’s hard to get a bead on what AI means. And AI gets a bad rap, branded as a job killer or more ominously, a threat to the human race. How do you launch an AI brand in this environment? What responsibility does a company have for taking on some of the big questions about artificial intelligence? How do you help navigate a market through change, especially when that change is such high stakes? And what should an AI brand look, sound, and act like? We tackle all of that and more in our conversation with Jon Iwata, who heads up brand marketing at IBM. Take a listen to our talk with Jon and find out what’s next for IBM be sure to sign up for future updates from The Unconventionals.
16. nov. 2017 - 38 min
episode Who in the world are we? Ancestry and the DNA moment artwork
Who in the world are we? Ancestry and the DNA moment
We are in the midst of a big cultural moment for finding our roots. The moment is enabled by science for sure. DNA tests are simple and cheap--they'll run you about 100 bucks. But it's also driven by a deeper hunger for connection. It's in the zeitgeist, and conversations about identity are everywhere. We're more global than ever but nationalist strains are running high. In unsettled times, who we are and where we come from are big questions. Some of our favorite Unconventionals conversations are with companies that tap into culture and influence it in positive ways. In this episode, we talk with  Ancestry, the brand who is right in the middle of this big cultural moment.  Take a listen to this conversation with CMO Vineet Mehra and be sure to sign up for future updates from The Unconventionals.
10. okt. 2017 - 36 min
episode Data, Secrets, and Human Performance: Why Professional Athletes Love the Whoop Strap artwork
Data, Secrets, and Human Performance: Why Professional Athletes Love the Whoop Strap
According to Whoop founder Will Ahmed, our bodies are keeping secrets. Those secrets hold the key to human performance, and the Whoop Strap unlocks them.  It’s a big claim, but one that LeBron James, Michael Phelps and hundreds of professional athletes are validating in their everyday use. In this Unconventionals interview, we discuss how Whoop’s device and their strategy upends category conventions. By helping athletes perform better vs. counting their steps, they found an opening—call it a Darwinian Gap—in the market. Whoop's focus on big data and even bigger outcomes keeps pro athletes coming, and helps the company rise above the fitness tracker fray. If you’re interested in performance, new ways to use data or how to stand out in a crowded market, take a listen.
23. aug. 2017 - 34 min
episode The Crazies: How GE, Waze, and Big Ass Fans Enlist an Army of Advocates artwork
The Crazies: How GE, Waze, and Big Ass Fans Enlist an Army of Advocates
B2B is always about change—reframing how people buy, introducing an innovation, or getting people to think about your company in new ways. You can increase your chances of success by getting change agents on board—the subset of your market who are the most likely to share and drive your agenda. Finding your crazies makes your market smaller—and means you can stop wasting money reaching audiences who don’t care. We’renottalking about traditional influencer marketing, which too often means renting other people’s audience and cachet. Crazies are the people whose professional success or personal passion aligns closely with yours—whether they know it or not. For most companies, these key audiences are sitting on the sideline, but with the right approach they can help you succeed. In this episode, we revisit how brands such as GE, Waze, Organovo, Big Ass Fans, and Evernote were able to capture this crucial portion of their audience in order to grow.
26. jun. 2017 - 17 min
En fantastisk app med et enormt stort udvalg af spændende podcasts. Podimo formår virkelig at lave godt indhold, der takler de lidt mere svære emner. At der så også er lydbøger oveni til en billig pris, gør at det er blevet min favorit app.
Rigtig god tjeneste med gode eksklusive podcasts og derudover et kæmpe udvalg af podcasts og lydbøger. Kan varmt anbefales, om ikke andet så udelukkende pga Dårligdommerne, Klovn podcast, Hakkedrengene og Han duo 😁 👍
Podimo er blevet uundværlig! Til lange bilture, hverdagen, rengøringen og i det hele taget, når man trænger til lidt adspredelse.

Tilgængelig overalt

Lyt til Podimo på din telefon, tablet, computer eller i bilen!

Et univers af underholdning på lyd

Tusindvis af lydbøger og eksklusive podcasts

Ingen reklamer

Spild ikke tiden på at lytte til reklamepauser, når du lytter til Podimos indhold.

Det får du

Ubegrænset adgang til eksklusive podcasts
Ingen reklamer
20 timers lydbøger / måned
Efter prøveperioden kun 79,00 kr. / måned. Ingen binding.

Andre eksklusive shows

Skyggekvinder
Grebet af GVFB
Casper ringer til Frank
Livet ifølge Emil og Thomas
Narkobetjenten
Casper 3080 Tikøb
112 For Knuste Hjerter
Det, Vi Taler Om
Mads og A-holdet
Her Går Det Godt

Populære lydbøger

Hvidvaskeren
Løgnen
I seng med eliten
Bandekrigerne fra Værebro
Syv m2 med lås
Hærdet
Bad Company- Fire år i Bandidos
Det begynder med os
En ny begyndelse
Det ender med os