The Wisdom Of... with Simon Bowen

Dr Naba Alfayadh: The Architecture of Change — Love, Cultural Safety, and the Science of Behaviour Transformation

1 h 18 min · 9. mar. 2026
episode Dr Naba Alfayadh: The Architecture of Change — Love, Cultural Safety, and the Science of Behaviour Transformation cover

Beskrivelse

In this episode of The Wisdom Of ... Show, host Simon Bowen speaks with Dr Naba Alfayadh, emergency medicine doctor, social entrepreneur, Stanford-trained innovator, and Founder and CEO of Rahma Health. Naba's organisation has reached over 3 million Arabic-speaking families globally, achieved 95% parent behaviour change in under 10 minutes, and in 2025 won three simultaneous national Telstra awards, including Business of the Year. A former Iraqi refugee who fled war at age 10, Naba has built a life and an organisation at the intersection of medicine, technology, and the most foundational force she's identified in human development … love. Simon builds a live visual model, ‘The Rahma Health Behaviour Change Pathway’, capturing the precise framework behind how cultural safety becomes the gateway to real, measurable transformation. Ready to apply systematic frameworks like this in your own business? Join Simon's Masterclass on The Models Method: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass]. EPISODE BREAKDOWN 00:00 Welcome to The Wisdom Of ... Show and introduction of Dr Naba Alfayadh 04:15 From Iraq to Australia, the refugee journey that shaped everything 10:30 Founding Happy Brain Education at 22: what a student sees that institutions miss 17:45 The genesis of Rahma Health and why COVID turned out to be the moment 24:10 What "culturally safe" actually means and why it's a performance variable, not a value statement 31:55 The behaviour change data: how 5–10 minutes produces 95% change and doubled health literacy 38:20 LIVE MODEL BUILD: The Rahma Health Behaviour Change Pathway 47:00 Intergenerational trauma, the precise mechanism by which conditional love becomes a survival programme 55:30 Unconditional love as leadership: what the research shows and why it's not soft 01:03:15 The three principles for leading across cultures: listening, respect, and love 01:10:40 Kookaburra Kindness, writing a children's book with her daughter in response to the Bondi tragedy 01:17:00 What it means to build something. Not to become a billionaire, but because there are things to be done. 01:17:53 Closing reflections and the green line ABOUT DR NABA ALFAYADH Dr Naba Alfayadh is a General Practice Registrar, emergency medicine doctor, public health leader, and serial social entrepreneur whose work has supported more than three million people globally. She is the Founder and CEO of Rahma Health, an award-winning Australian charity creating culturally and psychologically safe health and parenting resources for Arabic-speaking families worldwide. Born in Iraq, Dr Alfayadh fled to Australia in 2003 at age 10 during the Iraq War, after her school was bombed. She graduated from Monash University with MBBS/BMedSci degrees on a Merit and Equity Scholarship, and later studied Social Innovation and Entrepreneurship at Stanford University. She co-founded Happy Brain Education at age 22, growing it to serve 2,000+ students with 50 staff across two states, before founding Rahma Health in 2021. Under her leadership, Rahma Health has reached over 3 million users globally, partnered with 50 international organisations, and published research with the Murdoch Children's Research Institute demonstrating that health literacy more than doubled after just 5–10 minutes of platform use, with 95% of parents reporting behaviour change. She currently serves on the Governance Committee, updating Maternity and Neonatal Handbooks for Safer Care Victoria. In 2025, Dr Alfayadh was named Telstra Business of the Year, Telstra Championing Health, and Telstra Accelerating Women - three simultaneous national awards. She also received the Women's Health Medal of Distinction Australasia 2025 and the Monash Emerging Leaders Alumni Award. She is a Westpac Social Change Fellow and a Women's Agenda Leadership Awards Finalist. CONNECT WITH DR NABA ALFAYADH: LinkedIn: https://www.linkedin.com/in/nmalfayadh/https://www.linkedin.com/in/nmalfayadh/ [https://www.linkedin.com/in/nmalfayadh/] Instagram: https://www.instagram.com/myrahmahealth/https://www.instagram.com/myrahmahealth/ [https://www.instagram.com/myrahmahealth/] Facebook: https://www.facebook.com/myrahmahealth/https://www.facebook.com/myrahmahealth/ [https://www.facebook.com/myrahmahealth/] Website: https://rahma.health/about-rahma-health/https://rahma.health/about-rahma-health/ [https://rahma.health/about-rahma-health/] ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs! Sign Up Now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter]. Join Simon's Masterclass: Unlock your leadership potential with The Models Method. Learn to articulate your unique value and create scalable impact. Watch it Now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass].

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episode Jennifer Hill: the CEO of your own life, conscious leadership, and the algorithm for human alignment cover

Jennifer Hill: the CEO of your own life, conscious leadership, and the algorithm for human alignment

In this episode of The Wisdom Of … Show, Simon Bowen speaks with Jennifer Hill, CEO and co-founder of OptiMatch, co-founder of MetaBizics LLC, founder of The Jen Hill Tribe, and one of the most interesting thinkers on the question of self-leadership as the foundation for business leadership. Jennifer sold her first company in 2018, has spoken to over 100,000 people from a single stage, hosts the podcast Regarding Consciousness with guests including Bruce Lipton and Gregg Braden, and is building an alignment algorithm at OptiMatch that makes the traditionally unmeasurable work of human connection systematic. Jennifer and Simon build a live visual model in the episode - the CEO of Your Own Life Framework, a three-pillar architecture of Clarity, Courage, and Connection built on the foundation of a regulated nervous system. EPISODE BREAKDOWN 00:00 Welcome to The Wisdom Of … Show and introduction of Jennifer Hill 03:00 The 2018 exit: what the success moment actually felt like, and what it taught her about building 07:30 The lesson about key relationships during acquisition: what she'd do differently 12:00 "Who you are as a leader shapes everything you build": the premise behind all of Jennifer's work 16:00 Clarity, Courage, Connection: the three pillars of the CEO of Your Own Life philosophy 21:30 Creating from a regulated nervous system: what it actually means to build from groundedness 27:00 Speaking to 100,000 people from a single stage: what scale teaches you about human transformation 31:30 LIVE MODEL BUILD: The CEO of Your Own Life Framework 42:00 OptiMatch: building a proprietary alignment algorithm and why human connection can be made systematic 47:30 The mismatch of coherence: how misaligned relationships drain energy that could go toward the work 51:00 Motivation matching: what OptiMatch measures and why it changes how teams are built 54:00 Closing wisdom: "You already have a miraculous life. You've just forgotten how to look for it." 56:00 The busyness etymology: what the Old English root reveals about how most leaders are actually operating 58:30 The miracle practice: writing down moments of awe, synchronicity, wonder, and miracles every day ABOUT JENNIFER HILL Jennifer Hill is a keynote speaker, executive coach, community builder, and technology founder whose work centres on a single premise - who you are as a leader shapes everything you build. In 2018, she sold her first company to a subsidiary of Marcum LLP. Over the past decade she has spoken on hundreds of stages worldwide, including to audiences of over 100,000 people in India. She hosts Regarding Consciousness, a podcast featuring thinkers including Bruce Lipton and Gregg Braden, and founded The Jen Hill Tribe, a global community of entrepreneurs, leaders, creatives, and philanthropists. She is currently co-founding OptiMatch, a platform powered by a proprietary algorithm designed to systematically improve alignment in businesses and communities, supporting stronger relationships, healthier teams, and greater psychological safety. She is a member of Evolutionary Leaders and has helped build two schools. CONNECT WITH JENNIFER HILL: LinkedIn: https://www.linkedin.com/in/jenniferkhill/https://www.linkedin.com/in/jenniferkhill/ [https://www.linkedin.com/in/jenniferkhill/] Instagram: https://www.instagram.com/jenhillspeaker/https://www.instagram.com/jenhillspeaker/ [https://www.instagram.com/jenhillspeaker/] Facebook: https://www.facebook.com/GetYourselftheJobhttps://www.facebook.com/GetYourselftheJob [https://www.facebook.com/GetYourselftheJob] Website: https://jenniferkhill.com/https://jenniferkhill.com/ [https://jenniferkhill.com/] ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON: LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's personal newsletter for leaders, thinkers, and entrepreneurs: Sign up now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter] Join Simon's Masterclass: Apply The Models Method in your own organisation. Make your thinking visible, make your value undeniable. Watch it now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass]

14. juni 20261 h 0 min
episode Tracey Spicer AM: AI integrity, bias by design, and the leadership responsibility we can't afford to ignore cover

Tracey Spicer AM: AI integrity, bias by design, and the leadership responsibility we can't afford to ignore

In this episode of The Wisdom Of … Show, host Simon Bowen speaks with Tracey Spicer AM - journalist, broadcaster, author, and one of Australia's clearest voices on the intersection of technology, equity, and the future of responsible business. A multiple Walkley Award winner, Order of Australia recipient, Sydney Peace Prize recipient alongside Tarana Burke, and author of Man Made (winner, Australian Business Book Awards Social Responsibility category), Tracey has spent three decades in Australia's public life, and the last several years investigating the most significant design flaw in our emerging technological future … the bias being quietly written into the systems that will shape it. Simon builds a live visual model in the episode, the AI Integrity Model, mapping the three-part framework for moving AI systems from bias to equity across data sets, algorithms, and machine learning. EPISODE BREAKDOWN 00:00 Welcome to The Wisdom Of … Show and introduction of Tracey Spicer AM 03:00 Growing up on the outskirts of Brisbane: what social justice looks like as a lived value 08:30 "Give it a go. What's the worst that could happen?" The philosophy behind a 30-year career 11:45 The Lady Stripped Bare: the TEDx talk, 7 million views, the trolling, and what it actually meant 17:00 MeToo in Australia: listening as leadership, and how to open a conversation in a room that doesn't want to have it 22:00 The price of bias: widening inequality, the talent excluded from pipelines, and the cost of machine bias 26:00 Man Made: how an 11-year-old asking for a robot slave launched a forensic investigation into bias by design 32:00 The difference between performative and effective: what organisations doing AI governance well actually do differently 34:00 LIVE MODEL BUILD: The AI Integrity Model 44:00 Data sets, from bias to equity: clean, intentional, curated 47:00 Algorithms, from bias to equity: designer diversity, bias consciousness, continuous testing 50:00 Machine learning: human in the loop, agentic AI, and why the Amazon hiring tool story matters 55:00 What does the world look like in 14 years if we do this right? A toast to future generations 58:00 Personal philosophy: the leadership power of pause ABOUT TRACEY SPICER AM Tracey Spicer AM is a multiple Walkley Award-winning journalist, broadcaster, author, and advocate with 30 years across Australia's major media networks, including the ABC, Network 10, and Sky News. She is the inaugural national convenor of Women in Media Australia, a Sydney Peace Prize recipient alongside Tarana Burke for her leadership of the MeToo movement in Australia, and an Order of Australia recipient. Her book Man Made, a rigorously researched investigation into how historical bias is being embedded into AI and technology systems, won the Social Responsibility category at the Australian Business Book Awards. Her TEDx talk, "The Lady Stripped Bare," has 7 million views globally. CONNECT WITH TRACEY SPICER AM: LinkedIn: https://www.linkedin.com/in/traceyspicer/https://www.linkedin.com/in/traceyspicer/ [https://www.linkedin.com/in/traceyspicer/] Instagram: https://www.instagram.com/TraceySpicer/https://www.instagram.com/TraceySpicer/ [https://www.instagram.com/TraceySpicer/] Facebook: https://www.facebook.com/traceyspicerjournalist/https://www.facebook.com/traceyspicerjournalist/ [https://www.facebook.com/traceyspicerjournalist/] Website: https://traceyspicer.com.au/https://traceyspicer.com.au/ [https://traceyspicer.com.au/] ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs! Sign Up Now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter]. Join Simon's Masterclass: Unlock your leadership potential with The Models Method. Learn to articulate your unique value and create scalable impact. Watch it Now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass].

31. maj 20261 h 2 min
episode Jim Kwik: The Limitless Mind. Brain Performance, Elite Learning, and the Owner's Manual Every Leader Needs cover

Jim Kwik: The Limitless Mind. Brain Performance, Elite Learning, and the Owner's Manual Every Leader Needs

In this episode of The Wisdom Of … Show, host Simon Bowen speaks with Jim Kwik, the world's #1 brain coach, New York Times bestselling author of Limitless, and Founder of Kwik Learning. Jim's reach spans 60 million podcast downloads across 195 countries, 200,000+ annual live attendees, and three decades of elite coaching with clients including Will Smith, Oprah, Hugh Jackman, Elon Musk's SpaceX team, the X-Men cast, and executives from Google, Virgin, Nike, and the United Nations. After a childhood brain injury at age five left him labelled "the boy with the broken brain," Jim spent the next 30 years developing the methodology that would become the Limitless framework: a complete system for upgrading the mind through Mindset, Motivation, and Methods. His mission: no brain left behind. Simon builds a live visual model in the episode, 'The Limitless Learning System,' mapping the precise framework behind how Jim coaches elite performers from every domain to unlock cognitive performance they didn't know was available to them. EPISODE BREAKDOWN 00:00 Welcome to The Wisdom Of … Show and introduction of Jim Kwik 03:30 The childhood brain injury and what it's like growing up labelled "the boy with the broken brain" 11:00 How X-Men comics saved Jim's life and taught him to read when conventional education couldn't 18:30 The 18-year-old moment - a mentor's two questions that changed everything 33:45 The Limitless Framework - Mindset, Motivation, and Methods 42:10 Mindset deep dive - the difference between positive thinking and genuinely transforming a limiting belief 50:30 Motivation -where passion, purpose, and energy intersect, and how to access it when it's not there 58:15 Methods - the FASTER system, B.E.F.A.S.T. memory architecture, and speed reading protocols 01:06:00 LIVE MODEL BUILD - The Limitless Learning System 01:14:30 What Will Smith, Oprah, and the SpaceX team have in common in how they use their minds 01:22:00 The X-Men full-circle story - coached by comics, then coaching the cast 01:29:45 AI, human intelligence, and why learning becomes more important, not less, in an age of machines 01:36:00 No brain left behind - the mission, Alzheimer's research, and building schools globally 01:42:30 Closing wisdom - the one capability every leader should prioritise right now ABOUT JIM KWIK Jim Kwik is the world's #1 brain coach, founder of Kwik Learning and the Kwik Brain Universe, and New York Times #1 bestselling author of Limitless (expanded edition 2024). After a childhood head injury at age five left him struggling in school for years, he developed the learning methodologies that now reach students in 195 countries, achieving 60+ million podcast downloads and serving 200,000+ people annually in live settings. Jim has coached Hollywood's most celebrated performers, Fortune 500 executives, elite athletes, and tech innovators. His clients include Will Smith, Oprah Winfrey, Hugh Jackman, Elon Musk's SpaceX team, and the X-Men cast. He has taught his learning techniques at Harvard, CalTech, Singularity University, NYU, and Stanford, and in organisations including Google, Virgin, Nike, GE, and the United Nations. His mission … no brain left behind. CONNECT WITH JIM KWIK: Facebook: https://www.facebook.com/jimkwikofficialhttps://www.facebook.com/jimkwikofficial [https://www.facebook.com/jimkwikofficial] LinkedIn: https://www.linkedin.com/in/jimkwik/https://www.linkedin.com/in/jimkwik/ [https://www.linkedin.com/in/jimkwik/] Twitter/X: https://twitter.com/jimkwikhttps://twitter.com/jimkwik [https://twitter.com/jimkwik] Instagram: @jimkwik YouTube: https://www.youtube.com/c/JimKwikhttps://www.youtube.com/c/JimKwik [https://www.youtube.com/c/JimKwik] Website: http://www.jimkwik.comwww.JimKwik.com [http://www.jimkwik.com] ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs! Sign Up Now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter]. Join Simon's Masterclass: Unlock your leadership potential with The Models Method. Learn to articulate your unique value and create scalable impact. Watch it Now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass].

5. apr. 20261 h 20 min
episode Michael Clark: The Accounting Problem, Collaborative Intelligence, and the Meta Decision-Making Model cover

Michael Clark: The Accounting Problem, Collaborative Intelligence, and the Meta Decision-Making Model

In this episode of The Wisdom Of … Show, host Simon Bowen speaks with Michael Clark, author of Our Moment, Next Economy Strategist, and the former Mastercard leader who built the company's first open banking product. Operating from Dubai at the crossroads of emerging markets and global innovation, Michael has spent his career building the systems of tomorrow. He has advised C-suite executives worldwide on data, AI and the future of money, and is known as the voice decision-makers trust when it's time to lead, not follow. This is a conversation about structural gaps - in accounting, in education, in how leaders make decisions - and why this specific moment in history is the window that matters. Michael reframes the entire AI conversation - the customer is no longer human, data is not undervalued but mispriced, AI is not artificial intelligence but collaborative intelligence and the biggest debate of 2026, fresh from Davos, is the role of humanity alongside the machine. Simon builds a live visual model with Michael, the Meta Decision Making Model, structured around three Cs - Context, Concept, and Consequence. A framework built for leaders who want to stop making narrow decisions and start thinking at the level of second and third order consequence. Ready to elevate your strategic thinking? Join Simon's exclusive Masterclass on The Models Method and learn how to think systemically about complex business challenges and turn insight into leverage: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass] EPISODE BREAKDOWN 00:00 Introduction: Our Moment and the urgency behind the title 05:15 Why the digital economy was never actually a new economy 11:40 The accounting problem - why data and people can't appear on the balance sheet 17:30 Data as an asset - "it's not that it's not valued, it's just mispriced" 22:00 Data ownership - what you actually own, and the question of who owns your prompts 28:10 Your customer is no longer human - what this demands of every business leader 33:50 Collaborative intelligence - why Michael refuses to use the term "artificial intelligence" 38:00 AI is exposing educational gaps that should have been addressed decades ago 42:15 Abilities-based learning - the three buckets every person and organisation needs 44:30 The 100-day CEO plan and why most leaders never make decisions that outlive their tenure 49:00 Live model build: the Meta Decision Making Model - Context, Concept, Consequence 58:00 "Clarity before consequences" and why most AI failures happen in execution, not strategy 01:02:00 There is only one strategy in any business 01:05:30 The unexpected consequence - what Michael still asks himself every day 01:08:00 The biggest debate of 2026 - the role of humanity alongside AI ABOUT MICHAEL CLARK Michael Clark is pioneering the next economy, where data becomes an asset, intelligence is shared, and new models of value and education emerge. A former Mastercard leader who built the company's first open banking product and advised C-suite executives worldwide on data, AI and the future of money, Michael is a builder shaping the systems of tomorrow, not just talking about them. He is the author of Our Moment, a groundbreaking modern fable redefining how data, AI and human potential can reshape how we learn, work and lead. He helped write data regulation in Dubai, developed a school's AI curriculum, and works globally with leaders and organisations at the frontier of next economy transformation. Known for his ability to join the dots across industries, he is the voice decision-makers trust when it's time to lead, not follow. CONNECT WITH MICHAEL CLARK LinkedIn: https://www.linkedin.com/in/futureofmichael/https://www.linkedin.com/in/futureofmichael/ [https://www.linkedin.com/in/futureofmichael/] Instagram: https://www.instagram.com/michael.clarkjr/https://www.instagram.com/michael.clarkjr/ [https://www.instagram.com/michael.clarkjr/] Twitter: @futureofmichael ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs! Sign Up Now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter]. Join Simon's Masterclass: Unlock your leadership potential with The Models Method. Learn to articulate your unique value and create scalable impact. Watch it Now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass].

22. mar. 20261 h 7 min
episode Dr Naba Alfayadh: The Architecture of Change — Love, Cultural Safety, and the Science of Behaviour Transformation cover

Dr Naba Alfayadh: The Architecture of Change — Love, Cultural Safety, and the Science of Behaviour Transformation

In this episode of The Wisdom Of ... Show, host Simon Bowen speaks with Dr Naba Alfayadh, emergency medicine doctor, social entrepreneur, Stanford-trained innovator, and Founder and CEO of Rahma Health. Naba's organisation has reached over 3 million Arabic-speaking families globally, achieved 95% parent behaviour change in under 10 minutes, and in 2025 won three simultaneous national Telstra awards, including Business of the Year. A former Iraqi refugee who fled war at age 10, Naba has built a life and an organisation at the intersection of medicine, technology, and the most foundational force she's identified in human development … love. Simon builds a live visual model, ‘The Rahma Health Behaviour Change Pathway’, capturing the precise framework behind how cultural safety becomes the gateway to real, measurable transformation. Ready to apply systematic frameworks like this in your own business? Join Simon's Masterclass on The Models Method: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass]. EPISODE BREAKDOWN 00:00 Welcome to The Wisdom Of ... Show and introduction of Dr Naba Alfayadh 04:15 From Iraq to Australia, the refugee journey that shaped everything 10:30 Founding Happy Brain Education at 22: what a student sees that institutions miss 17:45 The genesis of Rahma Health and why COVID turned out to be the moment 24:10 What "culturally safe" actually means and why it's a performance variable, not a value statement 31:55 The behaviour change data: how 5–10 minutes produces 95% change and doubled health literacy 38:20 LIVE MODEL BUILD: The Rahma Health Behaviour Change Pathway 47:00 Intergenerational trauma, the precise mechanism by which conditional love becomes a survival programme 55:30 Unconditional love as leadership: what the research shows and why it's not soft 01:03:15 The three principles for leading across cultures: listening, respect, and love 01:10:40 Kookaburra Kindness, writing a children's book with her daughter in response to the Bondi tragedy 01:17:00 What it means to build something. Not to become a billionaire, but because there are things to be done. 01:17:53 Closing reflections and the green line ABOUT DR NABA ALFAYADH Dr Naba Alfayadh is a General Practice Registrar, emergency medicine doctor, public health leader, and serial social entrepreneur whose work has supported more than three million people globally. She is the Founder and CEO of Rahma Health, an award-winning Australian charity creating culturally and psychologically safe health and parenting resources for Arabic-speaking families worldwide. Born in Iraq, Dr Alfayadh fled to Australia in 2003 at age 10 during the Iraq War, after her school was bombed. She graduated from Monash University with MBBS/BMedSci degrees on a Merit and Equity Scholarship, and later studied Social Innovation and Entrepreneurship at Stanford University. She co-founded Happy Brain Education at age 22, growing it to serve 2,000+ students with 50 staff across two states, before founding Rahma Health in 2021. Under her leadership, Rahma Health has reached over 3 million users globally, partnered with 50 international organisations, and published research with the Murdoch Children's Research Institute demonstrating that health literacy more than doubled after just 5–10 minutes of platform use, with 95% of parents reporting behaviour change. She currently serves on the Governance Committee, updating Maternity and Neonatal Handbooks for Safer Care Victoria. In 2025, Dr Alfayadh was named Telstra Business of the Year, Telstra Championing Health, and Telstra Accelerating Women - three simultaneous national awards. She also received the Women's Health Medal of Distinction Australasia 2025 and the Monash Emerging Leaders Alumni Award. She is a Westpac Social Change Fellow and a Women's Agenda Leadership Awards Finalist. CONNECT WITH DR NABA ALFAYADH: LinkedIn: https://www.linkedin.com/in/nmalfayadh/https://www.linkedin.com/in/nmalfayadh/ [https://www.linkedin.com/in/nmalfayadh/] Instagram: https://www.instagram.com/myrahmahealth/https://www.instagram.com/myrahmahealth/ [https://www.instagram.com/myrahmahealth/] Facebook: https://www.facebook.com/myrahmahealth/https://www.facebook.com/myrahmahealth/ [https://www.facebook.com/myrahmahealth/] Website: https://rahma.health/about-rahma-health/https://rahma.health/about-rahma-health/ [https://rahma.health/about-rahma-health/] ABOUT SIMON BOWEN Simon has spent over two decades working with influential leaders across complex industries. His focus is on elevating thinking in organisations, recognising that success is directly proportional to the quality of thinking and ideas within a business. Simon leads the renaissance of thinking through his work with global leaders and organisations. CONNECT WITH SIMON LinkedIn: https://www.linkedin.com/in/simonbowen-mm/https://www.linkedin.com/in/simonbowen-mm/ [https://www.linkedin.com/in/simonbowen-mm/] Instagram: https://www.instagram.com/officialsimonbowen/https://www.instagram.com/officialsimonbowen/ [https://www.instagram.com/officialsimonbowen/] Website: https://thesimonbowen.com/https://thesimonbowen.com/ [https://thesimonbowen.com/] Get Simon Bowen's Personal Newsletter for Leaders, Thinkers, and Entrepreneurs! Sign Up Now: https://thesimonbowen.com/newsletterhttps://thesimonbowen.com/newsletter [https://thesimonbowen.com/newsletter]. Join Simon's Masterclass: Unlock your leadership potential with The Models Method. Learn to articulate your unique value and create scalable impact. Watch it Now: https://thesimonbowen.com/masterclasshttps://thesimonbowen.com/masterclass [https://thesimonbowen.com/masterclass].

9. mar. 20261 h 18 min