The Write Podcast | Hosted by Express Writers

The one and only Michele Linn is my guest of honor on this episode! For episode 43, I’m picking Michele’s brain on original research and why it’s an awesome tool for better content, more leads, more engagement, and more authority for your brand/company. Get ready for some good insights! Some history on Michele: She was one of Content Marketing Institute’s first employees, where she was the head of editorial: an industry leader who has written hundreds of articles, speaker at countless events, and one of the top women in media. She’s the current co-founder and Chief Strategy Officer at Mantis Research. (She’s also a guest instructor in my Content Strategy & Marketing Course.) * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast [http://www.expresswriters.com/write-podcast] * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW [https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW]

Welcome to episode 42! Today I’m chatting with Brian Fanzo, a podcaster, Millennial keynote speaker, and the founder of iSocialFanz. Brian's story, told in today's podcast, is the epitome of "cool:" he was a helpdesk employee for the Department of Defense before his job morphed into speaking, presenting, and training others on technology. Now he has leveraged his experience and grown to be a successful speaker and entrepreneur. In this episode, he’s sharing his journey, top tips, and everything you need to know about getting speaking gigs, speaking with confidence, and what it takes to captivate an audience. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast [http://www.expresswriters.com/write-podcast] * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW [https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW]

The Content Marketer's Surprise is a collaborative Christmas story written by 25 team members at Express Writers. Synopsis: Our customer is the hero, and the story begins with our hero (agency marketer) facing the common problem we solve (his boss has tasked him with content on a deadline). To up the ante, Santa on his sleigh appears and presents another (magical) problem to our hero's load (an assignment to... *gasp*.... ghostwrite The List!). He finds our name on The List, and we offer the solution he needs: copywriting support! Right after he gets the order in, the Grinch destroys his computer, but luckily Santa saves him by gifting him a new one. He can finally see content progress by Express Writers, switch to decaf coffee, and go to sleep. The order is done and up to par in the morning. Santa is happy, his boss is happy, and our hero looks good! Finally, taking notes from Jay Baer's word-of-mouth marketing principles we end the story with the hero so delighted that he talks about us at the Christmas party, where a referral is made. *See the full story with narration: https://expresswriters.com/the-content-marketers-surprise-christmas-story [https://expresswriters.com/the-content-marketers-surprise-christmas-story] * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast [http://www.expresswriters.com/write-podcast] * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW [https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW]

Amanda Bond is known as “the slayer of Facebook ad B.S.” And nothing could be truer. Amanda is a straight-shooting ad strategist and consultant who tells it like it is. Along with running The Ad Strategist, also moonlights as a HubSpot Academy instructor and a Facebook correspondent for the Social Media Examiner News Show. In this interview, she shares an amazing amount of expertise and practical advice with me on how to make sure your Facebook ads are profitable. Newbies and beginners (and pretty much anyone doing Facebook ads period), this is for you! * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast [http://www.expresswriters.com/write-podcast] * Get Julia McCoy's books on Amazon: https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW [https://www.amazon.com/Julia-McCoy/e/B01EGB9EDW]

83% of Americans say that a word of mouth recommendation from a friend or family member makes them more likely to purchase that product or service. In this episode, Jay Baer and I talk llamas vs. alpacas, why word-of-mouth marketing matters so much today, how to deploy a strategy to improve your brand's word-of-mouth marketing, his new book Talk Triggers, and more. Jay Baer is the founder of Convince & Convert, a Hall of Fame Keynote Speaker, and the best-selling author of 6 books, including The Now Revolution, Hug Your Haters, and Youtility: Why Smart Marketing is About Help and Hype. Jay’s new book, Talk Triggers, co-written with Daniel Lemin, came out on October 2, a day after we recorded this episode! Don't miss this fun, insightful chat. * Listen to the Write Podcast with show notes: www.expresswriters.com/write-podcast [http://www.expresswriters.com/write-podcast]