The Zoho Campaigns Expert Diaries

Email marketing —The holiday season and beyond ft. Dela Quist

49 min · 25. nov. 2022
episode Email marketing —The holiday season and beyond ft. Dela Quist cover

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The holiday season and the period after are often considered challenging phases for email marketers. Dela Quist enlightens us more on email marketing pertaining to this time of the year.

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episode The future of email marketing: Customer experience and personalization ft. Ralitsa Minkova cover

The future of email marketing: Customer experience and personalization ft. Ralitsa Minkova

Most marketers rely on email marketing for their business strategy. In order to reap more benefits with the help of email marketing, you should keep up with best practices and trends for your business in 2023.    In our recent Expert Diaries session, we had Ralitsa Minkova with us. She is a well-known email strategist and copywriter who works with customer-centric brands to improve their email marketing journey and she focuses on empathy-based relationship marketing. She's been in the email marketing industry for quite some time.    In this session, Ralitsa walks us through a few best practices and tips that we can try as we strategize and plan for the email marketing of 2023 with respect to customer experience and personalization.

25. nov. 202258 min