Thoughts From The Greenhouse

Planning Strategic Career Moves in Healthcare Marketing

24 min · 6. apr. 2025
episode Planning Strategic Career Moves in Healthcare Marketing cover

Beskrivelse

In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.  Explore the diverse paths these industry leaders have taken, as they each share personal stories and insights about switching roles, navigating corporate cultures, and the lessons they’ve learned from their unique career trajectories. From moving between pharmaceutical marketing and advertising roles to understanding how company culture and structure influence your work, our guests shed light on important considerations for career advancement.  Whether you're contemplating your next career move or seeking advice on how to make a transition between industries, this episode provides valuable perspectives on maintaining a dynamic and fulfilling career in healthcare marketing.  Join us for a thoughtful discussion on career growth and finding your fit in the ever-evolving landscape of healthcare marketing. Tune in now on all major platforms, including YouTube, Apple Podcasts, Spotify, Amazon Audible, and iHeart Radio!

Kommentarer

0

Vær den første til at kommentere

Tilmeld dig nu og bliv en del af Thoughts From The Greenhouse-fællesskabet!

Kom i gang

2 måneder kun 19 kr.

Derefter 99 kr. / måned · Opsig når som helst.

  • Podcasts kun på Podimo
  • 20 lydbogstimer pr. måned
  • Gratis podcasts

Alle episoder

10 episoder

episode How Self-Awareness and Curiosity Build Real Confidence: Insights from an Executive Coach cover

How Self-Awareness and Curiosity Build Real Confidence: Insights from an Executive Coach

In our latest episode, Renée Wills sits down with executive coach Diana Galer, President of Galer Coaching for Excellence, to explore the critical role of confidence in personal and professional growth. Drawing on Diana’s deep experience in both pharmaceuticals and executive coaching, they break down the factors that build—and undermine—confidence, share simple self-coaching strategies, and discuss actionable ways to challenge limiting beliefs at work.   Get actionable advice from an executive coach on overcoming limiting beliefs and stepping into your full potential.  * Understanding the deeper meaning of confidence beyond capability  * Identifying and challenging limiting beliefs that undermine confidence  * Using self-awareness and curiosity to shift negative self-talk  * Strategies to break free from perfectionism and unhealthy comparisons  * Practical questions and reflections to cultivate a more hopeful, empowered mindset  Tune in for practical insights to help you (and your team) thrive!

27. okt. 202527 min
episode Partnering with Sales to Fuel Omnichannel Engagement cover

Partnering with Sales to Fuel Omnichannel Engagement

In this episode of Thoughts from the Greenhouse, host Renée Wills (Co-Founder and Client Lead at Brick City Greenhouse) is joined by our SVP of Omnichannel Marketing, Todd Greene, along with special guest Mehrnaz Campbell, founder and CEO of Cheemia and author of The Omni Advantage: Accelerating the Behavioural Change with Omnichannel in Pharma Sales Engagement to discuss how pharma organizations can accelerate omnichannel behavioral change by truly partnering with their sales teams.   Whether you’re in marketing or sales, this conversation will give you practical insights to boost engagement and impact.  Here’s what you’ll learn:  * Why sales teams often don’t use new marketing programs, materials, or tech—and how to fix this mindset  * The critical importance of relevance and co-creation in content development * How to close the digital gap and drive measurable revenue growth through better omni (not just channel) strategies  * How to use mindset shifts and training tips to empower sales reps and ease the adoption of new digital tools  * The value of empathy, feedback loops, and keeping things simple for real collaboration and results  Don’t miss this candid and actionable episode—perfect for pharma marketers and field teams looking to win in today’s hybrid world!

5. juni 202542 min
episode Planning Strategic Career Moves in Healthcare Marketing cover

Planning Strategic Career Moves in Healthcare Marketing

In this episode of Thoughts from the Greenhouse, we dive into career growth journeys within the healthcare marketing industry. Renée Wills, BCG Co-Founder and Client Lead, hosts an engaging discussion with two seasoned marketing professionals: Cassidy Crook, Head of US HCP Marketing at Calliditas Therapeutics, and Patrick Aldworth, Head of Marketing Strategy at Motivv Health Studios.  Explore the diverse paths these industry leaders have taken, as they each share personal stories and insights about switching roles, navigating corporate cultures, and the lessons they’ve learned from their unique career trajectories. From moving between pharmaceutical marketing and advertising roles to understanding how company culture and structure influence your work, our guests shed light on important considerations for career advancement.  Whether you're contemplating your next career move or seeking advice on how to make a transition between industries, this episode provides valuable perspectives on maintaining a dynamic and fulfilling career in healthcare marketing.  Join us for a thoughtful discussion on career growth and finding your fit in the ever-evolving landscape of healthcare marketing. Tune in now on all major platforms, including YouTube, Apple Podcasts, Spotify, Amazon Audible, and iHeart Radio!

6. apr. 202524 min
episode Leveraging Personal Branding to Power Your Career cover

Leveraging Personal Branding to Power Your Career

In Episode 7 of Thoughts from the Greenhouse, we dig into the transformative power of personal branding and how it can fuel your career growth. We are thrilled to have Sandra Graham-Mason, Senior Director of Oncology Marketing at Regeneron, and Renée Green, SVP Group Client Lead at Brick City Greenhouse, join our Co-Founder, Renée Wills, for this enlightening discussion.  Personal branding goes beyond professional expertise—it encapsulates the unique blend of skills and values that define who we are. This episode explores how self-reflection and authenticity are crucial in discovering and nurturing your personal brand, especially in leadership roles. Sandra, Renée, and Renée share invaluable insights into how staying true to oneself can have a lasting impact both professionally and personally.  Additionally, the conversation touches on overcoming workplace pressures that may conflict with your personal values, and the importance of blending personal and professional identities, especially in today’s hybrid work environment. They also discuss the necessity of continual evolution and self-improvement to remain relevant and effective in your career.  Don’t miss this inspiring conversation—like, follow, and subscribe to stay updated on more valuable tips for healthcare marketers!

25. nov. 202426 min