Shannon Werb - CEO, Array Behavioral Care

Ericka Braggs – Founder, Shape Our Village

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Ericka Braggs, Founder of Shape Our Village and co-author of the A Million Possibilities caregiver training curriculum. Drawing from her background as a school counselor and BCBA, Ericka shares why some of the most effective ABA interventions begin by listening before teaching. She discusses the importance of cultural humility, building genuine partnerships with families, and creating programs that work in the realities of everyday life—not just on paper. Ericka also shares the challenges of growing a mission-driven organization, why caregiver training deserves more attention in ABA, and how providers can bridge the gap between clinical expertise and family expertise to create lasting outcomes. Whether you're a BCBA, clinical leader, or behavioral health entrepreneur, this conversation offers a thoughtful perspective on what it means to deliver care that is both evidence-based and deeply human. What You'll Learn: *  How Ericka's journey from school counseling led her into ABA  *  Why caregiver training is critical for long-term success  *  The role of cultural humility in effective treatment  *  How to build stronger partnerships with families  *  Challenges of scaling a relationship-driven organization  *  Marketing lessons for behavioral health innovators  *  Why human connection may be the missing ingredient in many ABA programs

Shannon Werb - CEO, Array Behavioral Care

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Shannon Werb, CEO of Array Behavioral Care, to discuss the evolution of virtual behavioral health and why the industry's focus is shifting from access to outcomes. Shannon shares how Array is leveraging technology, data, and clinical expertise to demonstrate measurable patient improvement at scale. He explains why virtual care can be especially effective for higher-acuity patients, how healthcare organizations can reduce friction for both clinicians and patients, and what it takes to grow a behavioral health organization without adding unnecessary complexity. The conversation also explores the future of behavioral health marketing, including the growing role of AI, account-based marketing, thought leadership, and how organizations can position themselves for success as buyers increasingly rely on large language models and AI-driven search. Key topics include: • Why behavioral health needs to move beyond access and focus on outcomes • What Array learned from studying patient outcomes at scale • Reducing administrative burden for clinicians through technology • Building sustainable growth without increasing complexity • The impact of AI on healthcare marketing and buyer behavior • Why thought leadership is becoming a competitive advantage in behavioral health If you're a behavioral health leader, healthcare executive, or marketing professional looking to understand where the industry is heading, this conversation offers practical insights from one of the leaders helping shape the future of virtual care.

Diana Wolf - Co-CEO, Verbal Beginnings

What does it take to grow an ABA organization without sacrificing culture, quality, or clinical excellence? In this episode of Tim Talks: Behavioral Health, Timothy A. Zercher sits down with Diana Wolf, Co-CEO of Verbal Beginnings, to discuss the realities of scaling an ABA organization the right way. Diana shares why many providers struggle when they focus on headcount and expansion before building the operational and clinical infrastructure needed to support sustainable growth. She explains how Verbal Beginnings has built a culture centered on both client outcomes and employee experience, creating an environment where clinicians can thrive while delivering exceptional care. The conversation also explores leadership development, creating the right organizational roles, attracting top talent, and how AI is beginning to reshape marketing and intake processes in behavioral health. Whether you're leading a growing ABA practice, managing clinical teams, or thinking about the future of behavioral health operations, this episode offers practical insights on building an organization that can scale without losing its mission. In this episode, you'll learn: • Why infrastructure must come before expansion • How strong culture protects quality of care • The importance of putting the right people in the right seats • Strategies for reducing burnout and improving retention • How AI is changing intake, marketing, and client acquisition in ABA • What sustainable growth really looks like in behavioral health

Joy Pendola - Chief Clinical Officer, McCall Behavioral Health Network

In this episode of Tim Talks: Behavioral Health, Timothy Zercher sits down with Joy Pendola, Chief Clinical Officer at McCall Behavioral Health Network, to discuss what it really takes to balance clinical excellence with operational demands in behavioral healthcare. Joy shares her journey into the field, the leadership lessons she's learned over nearly three decades, and why quality care should always remain the foundation of organizational growth. The conversation explores clinician retention, supervision, professional development, continuous quality improvement, and the growing impact of compliance and regulatory requirements on behavioral health organizations. Whether you're leading a behavioral health organization, managing clinical teams, or planning for growth, this episode offers practical insights on building systems that support both staff and clients while maintaining accountability and high standards of care.

Zoe Huppman - Human Resource Business Partner, Chimes

In this episode of Tim Talks: Behavioral Health, Tim Zercher sits down with Zoe Huppman, Human Resource Business Partner at Chimes, to talk about what behavioral health organizations often miss when it comes to retention, hiring, and staff support. Zoe shares her perspective as both a former RBT and current HR leader, highlighting why organizations need to stop simply “filling bodies” and start creating environments where staff can actually stay, recover, and thrive. From realistic job previews to mental health days, quiet break spaces, supervisor support, and stronger community partnerships, Zoe offers practical insight into building teams that last. She also discusses the importance of understanding disability, behavior, and workplace support through a more holistic lens.