Episode 6 The Body Will Do What the Mind Tells It To Do

Episode 7 Big Willy Style

It started with a Facebook ad on Brits in Dubai. Will Dean, a.k.a. Big Willy, walked into a job interview in a shipping container in Al Quoz wearing a three-piece suit, sweating like a psychopath in a straitjacket. In true Dubai-style he landed the job. Fast forward, and he’s the co-founder of GymNation, the UAE’s fastest-growing gym empire. But success… always has a backstory. And Will’s is soaked in grief, forged in fire, and written in blood on the tarmac. Just weeks after losing his mother… and welcoming his newborn son into the world… He was arrested. Banged up. Alone. No time to grieve. No chance to bond. No light. No hope. In the silence of a prison cell, with the weight of the world pressing down, he faced the kind of darkness most men run from. But Will? He didn’t run. He transformed. This isn’t a tale of fitness. It’s a story of survival. Of identity. Of a man who lost everything and came back unbreakable. Love him. Hate him. He doesn’t care. But underestimate him and you’ll find out just how dangerous resilience can be. This… is the rise of Big Willy. Bio William Rasmussen-Dean is the Country Director for GymNation, the UAE’s largest gym chain, overseeing 15 locations and a team of over 300 employees. Joining the company as a sales executive with no prior fitness industry experience, he has played a pivotal role in GymNation’s rapid growth and success. Under his leadership, the company has expanded its membership base to over 120,000 members. His dedication to employee satisfaction and organizational excellence was recognized with the prestigious Rise to Success Award at the UAE Employee Happiness Awards in 2024. Rasmussen-Dean is committed to delivering world-class wellness experiences and fostering a positive workplace culture Welcome to Transformation Lab DXB Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution. Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action. New episodes every month. Ready to transform? Let’s get to work. Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Trailer| Big Willy Style | I lost control…nobody died.

I went through the windscreen Welcome to Transformation Lab DXB Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution. Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action. New episodes every month. Ready to transform? Let’s get to work. Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Trailer | Big Willy Style | I had friends…until I didn’t

How do you really know if the people around you are friends? Welcome to Transformation Lab DXB Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution. Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action. New episodes every month. Ready to transform? Let’s get to work. Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Trailer | Big Willy Style | I was never the wrong person, I just made a mistake

Mistakes make you…not break you  Welcome to Transformation Lab DXB Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution. Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action. New episodes every month. Ready to transform? Let’s get to work. Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai

Episode 6 The Body Will Do What the Mind Tells It To Do

Deema Kingsmill-Moore is a high-achiever and a leader with a strong sense of agency, forged in the world of international marketing communications. Outwardly, she had achieved everything she desired and more. However, as she approached her fiftieth year, Deema made a "milestone decision": she wanted to create an even better version of herself for the decade ahead. Intrigued, Deema reached out to Nazia after spotting her profile on social media. She felt an immediate connection, drawn to a transformation programme specifically designed for professional women – the "high-fliers" who rarely have time to focus on their own well-being. Initially, like many of Nazia's clients, Deema hesitated. She wasn't quite ready for the programme's demands, the commitment to losing a kilo a week, the prospect of genuine transformation. Nazia, understanding and without pressure, gave Deema the space and time she needed. Deema returned with a renewed energy and intention that transformed both her mind and her body. Despite having only met online before this podcast, the depth and strength of the relationship between Deema and Nazia is palpable, a testament to Nazia's transformative impact. Deema's core beliefs have shifted from "I don't move, I have a desk job" to "the body will do what the mind tells it to do." Prepare to listen to a true believer. Bio:  With 30 years of experience in the PR and communications industry, Deema has worked both agency-side and in-house, building a truly international career. She's lived and worked in Kuwait, Germany, Jordan, Egypt, the UAE, and now the UK. Currently Head of Learning & Development at Burson, Deema is passionate about empowering others to reach their full potential. She has two career highlights she's particularly proud of: In 2019, she built a robust learning programme for her agency, meticulously designed to address both business and team development needs. Starting with just five courses and workshops, it grew to over 60 in only five years, aiding countless colleagues in their career development journeys. Previously, in 2012, she spearheaded the launch of the stunning JW Marriott Marquis Hotel in Dubai, the tallest hotel in the world, whilst employed by Marriott International as Director of Comms MEA. Deema is a Fellow of MEPRA (Middle East PR Association), a testament to her standing in the industry. She's driven by a passion for philanthropy and social impact, and deeply values family, honesty, and loyalty. At 50, Deema is happily married to a wonderful man, and together they have two fantastic sons (well, young men now!). Their family is completed by a dog and two cats! Welcome to Transformation Lab DXB Hosted by Nazia Khan and Norris Panton, Transformation Lab DXB, is your go-to podcast for mind, body, and health transformation. Each episode, we dive deep into real stories of growth, resilience, and breakthrough moments—because transformation isn’t just about change, it’s about evolution. Through powerful conversations with experts, thought leaders, and inspiring individuals, we uncover the tools, mindset shifts, and habits that drive lasting success. Whether you’re navigating a setback or leveling up, this is your space to learn, grow, and take action. New episodes every month. Ready to transform? Let’s get to work. Recorded at @poddster in partnership with Norris Panton, @coach_khann and @gymnation_me in Dubai