The Parent Playbook with Princess Nyah
Send us Fan Mail [https://www.buzzsprout.com/2366637/fan_mail/new] If you have ever sat across from someone and just known — this person is built different — then you already understand what it feels like to meet Freddy Craze. This week on The Parent Playbook, host Nyah brings one of her longest and most inspiring friends onto the purple couch, and the conversation does not disappoint. Freddy is a lot of things. A businessman. A son. A boyfriend. A brother. But ask him who he is, and the first thing out of his mouth is Lenny's dad. And that tells you everything you need to know about this man. At 25, with a brand new baby and a head full of ideas he had never quite got around to executing, something shifted. Because that is what becoming a parent does — it stops you waiting. Freddie stopped waiting. He borrowed £8k from his mum, set up a hand-print machine in a shed on a farm, and started knocking on doors in Camden, Oxford Street and everywhere in between, asking strangers to give him a chance. A lot of them said no. He kept going anyway. What followed is a story of graft, failure, bailiffs at the door, overdrawn bank accounts, and slowly — painfully slowly — a business that now produces merchandise for some of the biggest concert tours in the world. Beyoncé. Drake. Sabrina Carpenter. And it all started with a shed, a dream, and a refusal to quit. But this episode is not just about business. It is about what it costs. The 16-hour days and the guilt that comes with them. Growing up with a dad who was not quite there, and making a silent promise to do it differently for Lenny. Moving the whole family out to the Buckinghamshire countryside to give his son a different kind of childhood. And learning — eventually — that presence is the one thing money cannot buy and children never forget. They also get into routine in the early years, raising kids in a screen-obsessed world, the cultural conversation around moving out of the city, why Freddie never wore a suit to a boardroom in his life, and what he would say to any new parent staring down the barrel of starting a business with a mouth to feed. Plus Kizzy drops in with her question — and Freddy's answer might be the most honest and beautiful one yet. This is The Parent Playbook. And this week, the playbook is simple. Get the job done. If this conversation sat with you — that's the Purple Print doing its thing. Share this episode with a parent who needs to hear it. Not the one who has it all together. The one who's in it, just like us. Come find us on Instagram, TikTok and YouTube — we're @trybeuk — and if you want these conversations delivered straight to you, get on the newsletter. The link is in the show notes. No noise. Just the real stuff, when it matters. I'm Nyah. This is The Parent Playbook by Trybe. And I'll see you next Wednesday. trybeuk.com/newsletter →
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