Episode 2: The Clarity Tax

Episode 2: The Clarity Tax

In Episode 2 of Turning Base, we talk about the “Clarity Tax” and how airports, FBOs, and aviation businesses lose opportunities simply because people can’t quickly figure out who they are, what they do, or why they should stop there instead of somewhere else. When pilots are planning a trip, picking a fuel stop, or deciding where to land, those decisions are usually happening long before the airplane ever touches the runway. We also get into Oshkosh trips, fuel stops, mobile flight planning, younger pilots, Google searches, and how pilots actually make decisions today.

Episode 1: Why We Started Turning Base

Turning Base is an aviation business and marketing podcast focused on helping FBOs, MROs, charter operators, flight schools, and aviation businesses grow through better communication, stronger systems, and real-world marketing insights. Hosted by brothers Brandon and Bryan Redeker, the show blends aviation culture, business strategy, marketing, industry news, leadership, and personal experience from a lifetime around airports and airplanes. From small-town airports and airshows to marketing systems, customer experience, and the future of aviation business, each episode is designed to bring practical ideas, thoughtful conversations, and genuine enthusiasm for aviation. Topics include: Aviation marketing FBO growth and visibilityAirport and community engagementCustomer experienceEmail marketing and lead generationAviation industry newsAircraft ownership and pilot cultureLeadership, branding, and business strategy Whether you run an aviation business, work in the industry, fly for fun, or just love aviation, Turning Base is built for people who believe aviation deserves better conversations and better marketing. New episodes released regularly.