Uncoded
WHAT IF THE REAL CHALLENGE FOR FOUNDERS WASN’T BUILDING THE TECH—BUT TELLING THE STORY? In this episode of UNCODED, Maurizio Grassi sits down with Joel Benge, a technologist turned communication strategist, who helps founders transform raw innovation into compelling narratives. Joel shares why even the smartest solopreneurs hit a wall when they cling too tightly to their product—and how scaling requires more than code. Together, we explore: * Why investors don’t care about your tech, only your outcomes * The messy reality of AI startups growing too fast, too alone * How Joel uses a “card game” to unlock authentic messaging from founders * The danger of generic slogans that sound good but mean nothing * Why AI might be useful for prompts—but never replaces human storytelling If you’ve ever wondered how to move from “cool technology” to a clear message that scales teams, wins customers, and convinces investors, this conversation is for you. 🎧 IN THIS EPISODE Joel Benge unpacks how technologists can find their voice, involve their teams, and create messaging that truly connects. ► SUBSCRIBE: https://bit.ly/3GTPmc4 ► Listen on Spotify: https://spoti.fi/4irDUSp ► Listen on Apple Podcasts: https://apple.co/3YenqFU ► RSS Feed: https://feeds.captivate.fm/uncoded/ 👤 HOST & CREW Host: Maurizio Grassi LinkedIn: https://linkedin.com/in/mauriziograssi Voice-over & Editing: Riccardo Grassi Produced by Zero2Stars
11 episoder
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