S2 Episode 21: Should Authors Run A Crowdfunding Campaign? With Wraithmarked Creative’ Eira Brand!

S2 Episode 22: The Easiest Shift in Social Media Strategy for Indie Authors to Get More Out of It

Most authors overlook the real secret to building a thriving career: understanding your audience and showing up authentically. Want to discover how to craft social media that attracts, engages, and converts? This episode unlocks the hidden mindset shifts and tactical tweaks that can transform your author brand — without feeling salesy or overwhelming. Imagine growing your readership organically by sharing your story in a way that genuinely connects. Our guests, founders of Method Agency, share their journey from Twilight superfans to marketing experts for bestselling authors, revealing the core principles behind their success. They dive into how top authors leverage small talk, storytelling carousels, and subtle branding to attract loyal fans – even if they’re just starting out. You'll discover why authenticity trumps perfection, and how adjusting your content to match your audience’s interests can skyrocket engagement. Plus, get insights on how different social platforms require different strategies, from Facebook’s long-form content for an older crowd, to Instagram's casual stories for deeper connection. In this episode, learn how to craft engaging stories that nurture your existing followers and attract new ones — because every casual post, joke, or behind-the-scenes moment builds trust and momentum. They’ll break down common hurdles like not knowing what to post, feeling too promotional, or struggling to find your unique voice. Whether you're an indie author, traditionally published, or hybrid, these actionable tips will help you stand out in the crowded book world. You’ll also hear surprising stats about AI and authenticity, and why being real in your content has never been more important. This isn’t just about social media; it’s about shifting how you see your author journey. If you’re ready to stop chasing virality and start building a meaningful connection — one post at a time — this episode is perfect for you. Empower yourself with insights that make marketing feel natural, fun, and truly aligned with what your readers want. Visit MethodAgency.com to explore their coaching programs and learn how to turn these strategies into real results. Follow @MethodAgency across social platforms for daily inspiration and practical tips. Whether you’re posting on TikTok, Facebook, or Instagram, these expert insights will help you attract your ideal readers and finally see your efforts pay off. This episode is your shortcut to authentic marketing mastery — because at the end of the day, people buy from people. Don't just create content — create connection. Hit play now and start transforming your author brand today. For more incredible insights into marketing you can follow Bekah and Nikki at Method Marketing Agency at any of the places below:  IG: methodagency TikTok: methodagency FB: methodagency https://methodagency.com For more of our shenanigans you can follow us on your favorite platform below: IG: @mistymorningstories & @darcy_micaela & @untitledworkinpodcast   TikTok: untitledworkinpodcast  Threads: mistymorningstories Substack: mistymorningstories https://www.mistymorningstories.com/ [https://www.mistymorningstories.com/]  https://www.darcymicaela.com/ [https://www.darcymicaela.com/]

S2 Episode 21: Should Authors Run A Crowdfunding Campaign? With Wraithmarked Creative’ Eira Brand!

Most authors overlook crowdfunding as the game-changing tool it really is. Ira Brand, a Kickstarter expert with over 30 successful campaigns and a member of Kickstarter’s Creator Advisory Council, reveals how indie writers can harness the platform’s true potential, as well as how to avoid some common pitfalls to position your project for the best outcome.  Don’t worry if you’re asking yourself, what is a crowdfunding campaign? Eira Brand dives into the ins and outs of these campaigns as well as walks through how they can be beneficial to authors. Sharing tips around the importance of crafting eye-catching visuals, engaging storytelling, and clever rewards that turn backers into community members Eira is a wealth of knowledge. Sharing real-world examples ranging from goofy projects to sophisticated book editions, plus creative ideas to stand out on a crowded platform, there’s so much practical information in this episode you’ll walk away with a stronger understanding of whether or not crowdfunding might be right for your book as well as how to make it stand out. Eira also shares some interesting things that are on the horizon of the crowdfunding world, including some 2026 crowdfunding trends.  Are you going to launch a crowdfunding campaign for your next book or special edition idea? Follow Eira Brand and Wraithmarked Creatives on all of their crowdfunding adventures at:  IG & Threads: Eirabrandbooks Website & Bluesky: Eirabrand.com [http://eirabrand.com] Reddit: EA_Brand_Books  As always you can follow us on our adventures at any of your favorite platforms below: IG: mistymorningstories & darcy_micaela & untitledworkinpodcast   TikTok: untitledworkinpodcast  Threads: mistymorningstories Substack: mistymorningstories https://www.mistymorningstories.com/ [https://www.mistymorningstories.com/]  https://www.darcymicaela.com/ [https://www.darcymicaela.com/]

S2 Episode 20: Developing an Author Website with Web Designer Marya Nguyen

Most authors underestimate the importance of owning their online presence. Marya Nguyen, founder of Yangu Web Studio, unpacks why having a strategic website is crucial and how DIY mistakes can trip you up long-term. If you're feeling overwhelmed by the technical side or worried about hidden pitfalls, this episode reveals some areas writers can own when it comes to building their website. Marya covers practical insights on design, styling, and strategy as well as how to build a platform that genuinely reflects you as an author, your work, and brand. She shares surprising tips on ADA compliance, search engine optimization, and avoiding scam tactics that prey on unprepared creators. She's not all business though as she, Lauren, and Darcy laugh at some of the common misconceptions around websites. Marya shares insights with empathy as she resonates with the struggle indie authors have when it comes to aligning their website’s purpose with their career goals. Tag an author friend who could benefit from hearing Marya's amazing insights and follow her on her adventure at any of her social media platforms, or website, below! www.yanguweb.studio Youtube: yanguwebstudio  LinkedIn: yangu-web-studio IG: maccuddles Come join our adventures by following us on your favorite platform below! IG: mistymorningstories & darcy_micaela & untitledworkinpodcast TikTok: untitledworkinpodcast Threads: mistymorningstories Substack: mistymorningstories https://www.mistymorningstories.com/ https://www.darcymicaela.com/

S2 Episode 19: Networking and Social Media Insights for Indie Authors & Wall Flowers

In this episode, Darcy and Lauren explore the nuances of networking, social media, and building genuine connections within the writing and creative communities. They share practical tips, personal stories, and insights on overcoming social anxiety, leveraging social platforms, and fostering authentic relationships. Most writers and creators dread networking because it feels awkward or insincere. But what if building genuine connections was just about taking simple, authentic steps such as offering a sincere compliment or asking a thoughtful question? Darcy and Lauren reveal how to shift your perspective on networking from forced flattery and schmoozing to meaningful relationships that can not only elevate your writing career but may also be a friend in the making! We also discuss how social media platforms like Threads are transforming casual interactions into valuable opportunities.  Listen in as we break down practical strategies such as how to 'shoot your shot' with potential guests, leverage local bookshops for connections, and master the art of active listening at conferences or online. Lauren shares her behind-the-scenes experiences with film shoots and vertical videos, illustrating how specific, deliberate outreach can open doors. Meanwhile, Darcy delves into the emotional side of imposter syndrome, confidence, and bravery, encouraging you to embrace vulnerability as a strength rather than a barrier. If you're done waiting for the 'right time' to connect or feel overwhelmed by social media, this episode is your roadmap to start building real relationships today. Whether you're pitching guests for your podcast, collaborating with other writers, or just trying to feel less alone in your creativity, Darcy and Lauren's insights will inspire you to take that first step and keep stepping forward. For more of our shenanigans follow us on your favorite platform below! IG: mistymorningstories & darcy_micaela & untitledworkinpodcast   TikTok: untitledworkinpodcast  Threads: mistymorningstories Substack: mistymorningstories https://www.mistymorningstories.com/ [https://www.mistymorningstories.com/]  https://www.darcymicaela.com/ [https://www.darcymicaela.com/]

S2 Episode 18: A Millennial Indie Bookstore Owner Offers Insights for Indie Authors

Most aspiring bookstore owners and indie authors underestimate one vital ingredient: community engagement. Kristen Rochelle, owner of the Lazy Daisy Bookshop, shares how her journey from non-reader to beloved local hotspot can inspire you to build authentic connections that drive foot traffic, sales, and a thriving literary community, all without relying solely on traditional marketing. In this candid episode, Kristen reveals how she turned her initial passion into a fast-growing business in just two months, emphasizing the importance of in-person events like themed parties, book clubs, and exclusive author signings that is turning customers into loyal fans. She discusses the power of social media, especially Facebook and Instagram, and how organic engagement exceeds paid ads when targeting local audiences. You’ll discover smart strategies for promoting your store or book in a crowded digital landscape, including the value of authentic visuals, leveraging local word-of-mouth, and creating memorable community experiences. This episode is packed with practical tips for indie authors: how to effectively showcase your books with compelling visuals, the importance of personalized headshots, and how to craft an irresistible EPK that intrigues indie book stores. Kristen also shares her insider perspective on navigating online book sales, competing with Amazon, and supporting local businesses through platforms like Bookshop.org and Libro.fm [http://libro.fm]. This episode is a peak behind the curtain of small business resilience, creative marketing, and community-driven growth, perfect for bookstore owners, indie authors, or anyone looking to strengthen their place in the literary world. Kristen’s story offers inspiring lessons and practical tactics you can start today. Kristen Rochelle is the owner of the Lazy Daisy Bookshop, a rapidly growing indie bookstore in North Carolina known for its community events and love of romance and fantasy. IG/FB/TikTok: @thelazydaisybookshop www.thelazydaisybookshop.com [http://www.thelazydaisybookshop.com]  Follow along with us on your favorite platform:  IG: @mistymorningstories & @darcy_micaela & @untitledworkinpodcast   TikTok: untitledworkinpodcast  Threads: mistymorningstories Substack: mistymorningstories https://www.mistymorningstories.com/ [https://www.mistymorningstories.com/]  https://www.darcymicaela.com/ [https://www.darcymicaela.com/]