From Zero to Roofing: How Jordan Ohayon Built Pearl Roofing in One of the Toughest Markets in Years

From Zero to Roofing: How Jordan Ohayon Built Pearl Roofing in One of the Toughest Markets in Years

What does it actually take to launch a roofing company from scratch in today's market? In this episode of the Wake and Make Podcast, host Tim Kanak — Owner & President of Perkins Roofing and founder of Perkins Roofing Jupiter, Perkins Roofing Naples, Perkins Construction, Perkins Franchising and Kanak Consulting — sits down with Jordan Ohayon, owner of Pearl Roofing, who did exactly that when he launched his company in 2022. Jordan pulls back the curtain on what the first years of building Pearl Roofing really looked like — the wins, the gut punches, and the pivots that made all the difference. 🔑 In This Episode, You'll Hear: ✅ Why Jordan chose roofing and home services as his entry point into entrepreneurship ✅ The real startup challenges nobody warns you about when entering the construction industry in today's market ✅ The biggest lessons Jordan learned in his first years of operation — and what he'd do differently from day one ✅ What he wishes someone had told him before he launched — the honest, unfiltered truth ✅ How to build credibility and win customers fast as a brand new company with no track record ✅ Insights for anyone considering starting a roofing, construction, or home service company right now 💡 Whether you're a seasoned contractor, a new entrepreneur, or someone thinking about making the leap into the trades — this conversation is loaded with real, actionable insight from someone who is living it right now. Tim and Jordan don't sugarcoat it. This is the startup conversation the roofing and construction industry needs to hear. 👤 About the Guest: Jordan Ohayon is the owner and founder of Pearl Roofing, launched in 2022. In just a few years, Jordan has navigated the challenges of building a roofing company from the ground up in one of the most competitive and dynamic markets in recent memory. His story is one of resilience, adaptability, and hard-earned wisdom. 🎙️ About the Host: Tim Kanak is the Owner & President of Perkins Roofing and the founder of Perkins Roofing Jupiter, Perkins Roofing Naples, and Perkins Construction — bringing roofing and contracting excellence across Florida. Tim is also the founder of Perkins Franchising, helping driven entrepreneurs bring the Perkins brand to their own markets, and Kanak Consulting, providing expert business and construction consulting to small businesses ready to grow. Through the Wake and Make Podcast, Tim brings unfiltered, real-world conversations with entrepreneurs and industry leaders who are doing the work every day. 🎥 Watch more roofing education, contractor insights, and business content on the Perkins Roofing YouTube Channel — and hit SUBSCRIBE so you never miss an episode or a tip that could save you thousands on your next roofing project. 📞 Here's how to connect with the Perkins family of businesses: 🔨 Need a Roofing Quote? Contact Perkins Roofing or Perkins Construction — serving Florida homeowners and commercial clients with honesty, craftsmanship, and accountability. 🏢 Interested in Owning Your Own Roofing Business? Reach out to Perkins Franchising — and find out if bringing the Perkins brand to your market is the right move for you. 📊 Need Business or Construction Consulting? Kanak Consulting works with small businesses and construction companies ready to scale smarter, operate leaner, and grow with purpose. 🔔 Subscribe to the Wake and Make Podcast, leave a review, and share this episode with someone who's thinking about starting their own business. Because the best time to learn from someone else's hard lessons — is before you make them yourself. #WakeAndMakePodcast #RoofingBusiness #StartupStory #HomeServices #ConstructionBusiness #Entrepreneurship #PearlRoofing #PerkinRoofing #TimKanak #JordanOhayon #ContractorLife #TradesBusiness #BusinessGrowth #NewEntrepreneur #RoofingIndustry #KanakConsulting #PerkinsFranchising 📣 Connect, Subscribe & Reach Out

Why Roofing Systems Fail: Materials, Supply Chains, Florida Codes & The Future of Roofing | John Massengill

In this episode of Wake and Make Podcast, Tim Kanak from Perkins Roofing [https://perkinsroofing.net?utm_source=chatgpt.com] sits down with roofing materials expert John Massengill of Building Envelope Associates [https://buildingenvelopeassociates.com?utm_source=chatgpt.com] for an in-depth conversation about the hidden realities behind roofing materials, product performance, supply chains, pricing increases, Florida building codes, and what contractors need to understand to stay ahead. This episode dives into: • Why roofing materials are getting more expensive • The truth about lab testing vs real-world roof performance • High Velocity Hurricane Zone (HVHZ) vs Florida Building Code requirements • What really happens behind the scenes in roofing distribution • How freight, labor, and logistics impact contractors and homeowners • The biggest mistakes contractors make when choosing roofing systems • Why customer service matters in construction materials • Roofing technology and innovations changing the industry • Predictions for the future of roofing over the next 5–10 years Whether you are a roofing contractor, builder, property manager, supplier, architect, or homeowner, this episode delivers insider knowledge from decades in the roofing and building envelope industry. Subscribe for more roofing business insights, contractor education, construction leadership, and building science conversations. #Roofing #FloridaRoofing #Construction #RoofingContractor #BuildingEnvelope #RoofingMaterials #CommercialRoofing #ResidentialRoofing #RoofRepair #RoofReplacement #HVHZ #FloridaBuildingCode #SupplyChain #ConstructionIndustry #RoofingPodcast

Real Estate Mastery in South Florida (w/ Matan Morag)

Episode: Real Estate Mastery in South Florida – Timing the Market, Investor Tips & Landlord Strategies with Realtor Matan Morag In this powerful episode of Wake and Make, host Tim Kanak (President & Owner of Perkins Roofing, Perkins Roofing Jupiter, Perkins Construction, and Perkins Franchising) sits down with Matan Morag, P.A., Executive Director of Sales at Regency Realty Services and a top-producing luxury real estate expert serving South Florida’s ultra-luxury markets for over a decade.Matan shares battle-tested insights on the current South Florida real estate market, how to effectively time the market, proven real estate tips and tricks, and the latest industry trends shaping Florida’s booming property landscape. Whether you’re investing in residential or commercial properties, this conversation delivers actionable value.What You’ll Learn: * Top 3 tips for real estate investors looking to build wealth in Florida * Top 3 tips for landlords to maximize cash flow and protect their assets * Top 3 myths about real estate investing that could be costing you money * How construction, roofing, and property condition impact resale value and rental income * Current Florida market trends, including luxury, waterfront, and investment properties in Miami, Boca Raton, Delray Beach, Jupiter, and beyond Perfect for entrepreneurs, financial freedom seekers, construction business owners, real estate professionals, property managers, general contractors, service business owners, hotel & restaurant operators, aspiring leaders, and anyone interested in Florida real estate and construction trends.Tim and Matan also explore how smart roofing, concrete restoration, impact windows, and full-building envelope strategies play a critical role in protecting and growing real estate investments — especially in hurricane-prone South Florida.If you’re serious about building wealth through real estate while navigating Florida’s unique market, this episode is a must-listen.Timestamps: Guest: Matan Morag, P.A. – Luxury Real Estate Specialist Website: matanmoragpa.com Serving Boca Raton, Delray Beach, Jupiter & South Florida’s ultra-luxury markets Host: Tim Kanak – Serial Entrepreneur & Owner of Perkins Roofing Corp., Perkins Roofing Jupiter, Perkins Construction & Perkins FranchisingWake and Make is the podcast for construction service business builders, Florida contractors, real estate investors, and small business owners fighting for independence against corporate America and private equity roll-ups. New episodes drop weekly — subscribe and never miss the strategies that help you Wake Up and Make Moves. Links: • Subscribe on YouTube: • Listen on Apple Podcasts / Spotify: • Perkins Roofing & Construction: perkinsroofing.net • Follow Matan Morag: matanmoragpa.com | Instagram @matanmoragpa#RealEstateInvesting #SouthFloridaRealEstate #FloridaRealEstate #RealEstateTips #LandlordTips #RealEstateMyths #WealthBuilding #ConstructionBusiness #FloridaContractors #FinancialFreedom #WakeAndMakePodcast

Florida Insurance Market (w/ Lexus Pepin of Southshore Insurance)

Lexus Pepin from Southshore Insurance joins Tim Kanak of Perkins Roofing to discuss insurance difficulties for homeowners in Florida, important insurances contractors should carry, inner-working of insurance and how they view things, industry trends and provides her top 3 tips for emerging contractors, top 3 tips for home owners and top 3 myths about insurance. Audience: Entrepreneurs, financial freedom fighters, construction business owners and operators, real estate professionals, property managers, hotel and restaurant managers, residential and commercial general contractors, service business owners, aspiring leaders and future business owners & home owners interested in construction and real estate trends (especially in Florida!) "Wake and Make" a podcast about construction service business building, the Florida construction market, real estate, financial freedom and small businesses fighting against corporate America and Private Equity hosted by serial entrepreneur and owner of Perkins Roofing, Perkins Roofing Jupiter, Perkins Construction and Perkins Franchising, Tim Kanak.

Florida Metal Roofs (w/ Tim Dyer of Metal Productions)

Tim Dyer from Metal Productions and Trade Productions joins Tim Kanak of Perkins Roofing to discuss metal roofing, leadership, overcoming challenges, growth strategies, the current conditions of the market, sales strategies, industry trends in metal and provides his top 3 tips for emerging contractors, his top 3 tips for home owners and his top 3 myths about metal roofing.Audience: Entrepreneurs, financial freedom fighters, construction business owners and operators, real estate professionals, property managers, hotel and restaurant managers, residential and commercial general contractors, service business owners, aspiring leaders and future business owners & home owners interested in construction and real estate trends (especially in Florida!)"Wake and Make" a podcast about construction service business building, the Florida construction market, real estate, financial freedom and small businesses fighting against corporate America and Private Equity hosted by serial entrepreneur and owner of Perkins Roofing, Perkins Roofing Jupiter, Perkins Construction and Perkins Franchising, Tim Kanak.