Walk-Ins Welcome: A Healthcare Marketing Podcast

This week’s episode is a little different. The PCMP team has been on the ground at the UCA Convention, connecting with forward-thinking clinic owners and operators from across the country. So instead of our usual format, we’re bringing you a high-impact clip from our latest live webinar: “How to Use Google Ads to Beat the Summer Slump.” In this session, Michael and Nick are joined by our in-house Google Ads expert, Philip, to unpack real-world strategies that are working right now to drive volume and visibility during the slower months. 🔥 In This Episode, You’ll Learn: 🏗️ Why relying on one marketing channel is like building your clinic on rented land 🚀 How omnipresence can 2X or 3X your patient volume over time 📻 Why brand awareness (even old-school methods) still matters today 🎯 How grassroots marketing and digital marketing can work together ⛔ What happens when Google, Facebook, or another platform changes the rules overnight 🔎 Why word-of-mouth isn’t a marketing plan—it’s a bonus 📊 How to build a multi-channel marketing strategy that’s sustainable and scalable 💬 Stay Connected Follow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content. Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠ Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Nick and Michael are back behind the mics diving into one of the biggest mistakes clinics make: putting all their eggs—and their patient acquisition—into one basket. From paid ads to word-of-mouth to grassroots outreach, they break down why true growth only happens when you build everywhere, not just online. It’s part marketing strategy, part reality check, and 100% focused on helping your urgent care become the go-to clinic in your community. Get ready for practical tips, real-world examples, and a reminder that omnipresence (not just Google Ads) is the real secret to scaling. 🔥 In This Episode, You'll Learn:🏗️ Why relying on one marketing channel is like building your clinic on rented land🚀 How omnipresence can 2X or 3X your patient volume over time📻 Why brand awareness (even old-school methods) still matters today🎯 How grassroots marketing and digital marketing can work together⛔ What happens when Google, Facebook, or another platform changes the rules overnight🔎 Why word-of-mouth isn’t a marketing plan—it’s a bonus📊 How to build a multi-channel marketing strategy that’s sustainable and scalable 💬 Stay ConnectedFollow us on Facebook, LinkedIn, and YouTube for updates, tips, and behind-the-scenes content.Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Vision isn’t just a buzzword—it’s the difference between a clinic that coasts and one that climbs. Nick and Michael (Milo’s tea in hand) dig into why so many urgent care owners are unknowingly flying VFR—reactive, unstructured, and stuck below the clouds. With aviation as the metaphor, they draw a clear line between clinics that are just getting by and those operating with intention, strategy, and altitude. It’s part story, part strategy, and packed with insights for anyone ready to stop winging it—and start scaling with purpose. 🔥 In This Episode, You’ll Learn: 🧭 The difference between VFR and IFR pilots—and what that has to do with your clinic's growth 📉 Why “flying by sight” keeps so many urgent care owners stuck at one location 🛫 How to build systems that support scale—without you in the center of everything 🔧 What upgrading your "instruments" (EMR, scheduling, team, culture) really looks like 🧠 Why a clinic with no vision is just... drifting 💥 How fear of failure stops most clinic owners from taking the leap 📈 A step-by-step framework for creating a flight plan that actually gets you there 💬 Stay Connected Follow us on LinkedIn, Facebook, and YouTube for updates, tips, and behind-the-scenes content. Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/ Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠ Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Today’s episode is all about choosing the right software to scale your urgent care clinic—without getting burned by the wrong vendor. Nick and Michael are joined by two powerhouse guests: Jim Dhein from athenahealth and Warren Herring, President and CEO of TrustCare Health, a 12-location urgent care powerhouse in Mississippi. This episode is a first for the show—bringing on both the tech vendor and the clinic leader using the tech in real life. You’ll get a full-circle view of what it’s really like to grow a multi-location clinic with Athena as your EHR and patient management platform. Jim Dhein has spent his entire career in healthcare—from clinical diagnostics to sales leadership—and now serves as Director of Urgent Care at athenahealth, where he focuses on helping clinics scale smarter with better tools. Warren Herring founded TrustCare in 2012 and has grown it into one of the region’s largest independent urgent, primary, and pediatric care groups. With degrees from Samford and Tulane, and a track record of expansion into mental health and primary care, Warren brings the real-world operator perspective to this tech conversation. From ambient AI tools like SUKI and automated phone systems like Flip, to the practical pain (and payoff) of switching EHRs, this is a can't-miss for clinic owners serious about scaling. 🔥 In This Episode, You’ll Learn: 🏥 Why TrustCare left their original EHR and how athena helped them scale 🧠 What makes athena’s open platform ideal for growing urgent care groups 📲 How TrustCare uses AI to streamline operations and improve patient experience 📅 Why summer is the best time to switch software (even if it’s still painful) 💡 The difference between vendors and true business partners 📉 Why clinics that delay tech upgrades risk falling behind 🎯 How to track ROI on digital ads—even when your EHR won’t play nice 🛠️ Resources & Contact Info 📧 Connect with Jim Dhein (athenahealth): jdhein@athenahealth.com 🔗 Jim’s LinkedIn [https://www.linkedin.com/in/jimdhein/] https://www.athenahealth.com/ [https://www.athenahealth.com/] https://www.athenahealth.com/who-we-serve/urgent-care [https://www.athenahealth.com/who-we-serve/urgent-care] 👨‍⚕️ Connect with Warren Herring (TrustCare Health): 🔗 Warren’s LinkedIn [https://www.linkedin.com/in/warren-herring-15456411/] 🏥 TrustCare Health on LinkedIn [https://www.linkedin.com/company/trustcare-express-medical-clinics] https://trustcarehealth.com/ [https://trustcarehealth.com/] 📅 Register for our AI Powered Clinic webinar coming this May— https://webinars.patientcaremarketingpros.com/ai-powered-clinic [https://webinars.patientcaremarketingpros.com/ai-powered-clinic] 💬 Stay Connected Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content. Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠ Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ

Today's episode is all about the real cost of marketing (or not marketing 👀). Nick and Michael are back in the studio (lower chairs and all), tackling one of the most misunderstood mindsets in urgent care: why paid advertising gets treated like an expense, when it should be seen as an investment that actually pays you back. From frustrated clinic owners who expect ads to be free, to teams cutting budgets in a panic, this episode is a no-fluff reality check on how digital marketing really works—and what separates the thriving clinics from the struggling ones. It’s part tough love, part strategy session, and 100% focused on helping you get more patients through your doors. 🔥 In This Episode, You'll Learn: 💸 Why thinking of ads as “just a cost” is killing your clinic’s growth🔁 The math behind patient acquisition—and how good ads can fund themselves📉 The dangers of cutting your marketing budget when things get slow🧠 How to shift your mindset from “spending” to “scaling”📊 Why SEO is a result, not just a service (and how to earn it)👨‍⚕️ Why your Google Ads should be your hardest-working employee🚫 The myth of word-of-mouth as a scalable strategy🔍 Common reasons marketing fails—and how to fix them 🛠️ Resources 🎧 Want help hitting $20 or less in cost-per-patient? Don’t miss our upcoming Google Ads for Urgent Care webinar → https://webinars.patientcaremarketingpros.com/google-ads-1638 💬 Stay Connected Follow us on LinkedIn, Facebook, and Instagram for updates, tips, and behind-the-scenes content. Website: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://patientcaremarketingpros.com ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Facebook: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.facebook.com/patientcaremarketingpros⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ LinkedIn: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/company/patient-care-marketing-pros/ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠YouTube: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.youtube.com/channel/UC9nwkAwIyiVvsLTWGoeRbWA⁠ Want to be a guest, recommend someone for the show, or ask a question? Reach out—we’d love to hear from you! Email us at hello@patientcaremarketingpros.com 🎵 Intro/Outro Music by Devin Smith: https://open.spotify.com/artist/4UdQjNXnACFE2VpkEoP8v2?si=pDx5jsgtRFOtwrpMOKOkuQ