Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168)

Million Dollar Launch Series No 2: Takeaways from Kate Northrup's $2 million launch (Ep170)

$2 million. 32,000 webinar registrants. $100,000 in Meta ads. This is what a normal, well-executed, big-team launch actually looks like, and it's a very different story to what most people assume. In this episode: Why re-enrolling past students is one of the most overlooked revenue strategies in online business The webinar registration page that converted at 31% and what she did about it mid-launch Why a 1.5% conversion rate from a cold audience is something to celebrate, not spiral about The show-up bonus tightrope that even seven-figure entrepreneurs get wrong What her payment plan and six-month money-back guarantee reveal about what actually closes sales at the end of a launch * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind] * Kate Northrup Online Courses aren't Dead [https://open.spotify.com/episode/4MsoBselDvDppYBsGzivEw?si=YrMUzeFZS1upPtaExbOQng]

Million Dollar Launch Series No 1. Takeaways from Jessi Jean's 2 x million dollar launches (Ep169)

Everyone is talking about Jessie Jean right now, and honestly, you should be paying attention. In the space of a few weeks, she ran two launches that did over a million dollars each. The second one hit a million in just over an hour. This episode breaks down exactly what she did and what you can take from it into your next launch, from how she built her audience, to her sales page structure, the objections she crushed before anyone could voice them, and how she rode the momentum instead of collapsing after it. If you've ever wondered what a textbook bandwagon effect looks like in real time, this is it. Grab the free Hot Launch Leads guide in the links below. It walks through the exact strategy Jessie Jean used, with a real case study from one of my own launches. Links + Resources Hot Launch Leads (free guide) [launcheasylife.com/grow] Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Are you accidentally attracting energy vampire clients into your program? Fix this ONE thing (Ep168)

If your programs keep filling with clients who drain you, stretch boundaries, and treat you like their last hope, your content might be the reason. Here's the one shift that changes everything. In this episode, I break down the difference between pain point content that magnetises the wrong clients and activating language that speaks directly to your Cloud Nine client, the person who shows up, does the work, and actually gets results. If you've ever looked at your last 20 posts and wondered why you keep attracting freebie seekers or energy vampires, this one's for you. * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Perimenopause, a Puppy.....How I'm building differently in 2026 (Ep167)

A puppy, a renovation, two businesses and two kids. This is what my life looks like right now, and somehow my business is running better than ever. Here's exactly how. In this episode I'm talking about the automations that are keeping my business ticking without me, the rolling funnel I keep refining and running, how I record my podcast from my sofa on my phone, and why building differently means letting go of how you think things are supposed to be done. If you want to see exactly how the funnels, offers and launches work behind the scenes, my next workshop is where it all lives. Spots are limited and there's no replay. Links + Resources: * Unstuck Your Launches Workshop [https://www.launcheasylife.com/workshop/] * Kartra affiliate link + Plugin Profit Portal [https://try.kartra.com/zc6hh8w4z7jd] * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]

Why the Old Playbook Isn't Working Anymore (Ep166)

If you've noticed that what used to work in your business isn't working the same way anymore, you're not imagining it. The market has shifted, and the playbook that got people to multiple six figures in 2019 and 2020 is not the same one that gets them there now. This episode is an opinion piece, not a step-by-step. I'm sharing what I'm seeing behind the scenes of the 20 businesses I work with closely, what's changed, what still works, and where you actually need to shift. In this episode: * The Blockbuster moment happening in the online space right now, and why pivoting to AI offers isn't the answer most people think it is * Why the classic lead magnet, webinar, seven day cart open playbook can still convert highly, but only if one thing is in place first * The single biggest difference I see between launches that are converting and launches that aren't in 2026 * What audience warmth actually looks like, and the client example with six and seven percent email click rates that proves it * Why I don't think online courses are dead, and what the ones that will survive all have in common * Circle back sales, what they are and why they're quietly becoming one of the most effective strategies in my clients' businesses right now If you want to learn exactly how circle back sales work and how to optimise your launches for this market, come and join me at my free workshop. Check the show notes below, head to launcheasylife.com/workshop, or DM me on Instagram and I'll send you the details. Links + Resources * Free workshop: launcheasylife.com/workshop/ [launcheasylife.com/workshop/ ] * Click HERE to follow me on Instagram [https://instagram.com/robynbirkin] * Click HERE to apply for the Peace and Profit Mastermind [https://launcheasylife.com/mastermind]