Why People Do Stuff

One of the main things we're known for is come up with creative high-value (aka high-ticket) offers. Especially at times when we had an emergency and needed quick cash, or times that we wanted to create something super impactful for a small group of people in our audience. There are tons of great reasons (and even hidden ones you never thought of!) to have a high-ticket offer included in the things you offer for sale... EVEN if you never sell it. When you're done listening, head over to https://whypeopledostuff.com to grab a free PDF download that will help you with creating your offers... the Secret List of Irresistible Features for Your Courses, Programs & Memberships [https://whypeopledostuff.com] In this episode, we talk about: * The right time to create or revamp your high ticket offers. * The hidden benefits that come with high ticket offers (spoiler: they’re not just about the money). * How high ticket offers can transform your business, even if you have a small audience. * Why high ticket buyers are often easier clients. * The common pitfalls to avoid when designing your premium programs. * The balance between offering value and avoiding over-delivery. Plus, we get into some real talk about the flexibility and creative freedom that high ticket offers provide, especially when you need a financial boost quickly. If you’ve ever been hesitant about diving into the world of high ticket offers, this episode is packed with insights that might just change your mind. Also, if you found value in this episode, please leave us a review and share it with others who might benefit from these insights. ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com [https://WhyPeopleDoStuff.com] - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com [podcast@whypeopledostuff.com]. ** 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. ▶️ Head to this episode on YouTube here [https://youtu.be/WIqFLiNFDAU] to leave a comment! 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

In this episode, we dive into a common mistake many business owners make that leads to unhappiness and burnout: not designing their lifestyle first. You think you'll be happy once you're successful but psychology studies (especially in recent years!) have found that the opposite is true. So you HAVE to take care of your mind and body and lifestyle and schedule as a priority above the income... vs the other way around. And then the income will be more likely. We explore why it's crucial to prioritize your desired lifestyle and how to align your business to support it. What's next: Head to this episode over on YouTube [https://youtu.be/7XmffvGgmro] and leave a comment about where you're struggling with balancing your business and lifestyle. Be sure to like, follow, and subscribe to stay updated on future episodes. ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com [https://WhyPeopleDoStuff.com] - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com [podcast@whypeopledostuff.com]. ** 🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Episode Summary: In this eye-opening episode, we dive into the murky waters of manipulation and persuasion, exploring how the very tactics used to foster trust and connection can be weaponized for deception. We share a deeply personal story about someone we know closely, who fell victim to a sophisticated scam, losing an enormous amount of money. Through this tale, we uncover the psychological triggers and manipulative techniques employed by scammers and discuss how entrepreneurs can use similar tactics ethically to build genuine relationships and successful businesses... As well as the key differences between manipulation, and a persuasion superpower. Key Topics: 1. Understanding Manipulation vs. Persuasion 2. Recognizing Red Flags: Identifying the signs of a scam and how seemingly legitimate interactions can be deceptive. 3. How understanding human psychology can help avoid getting scammed. 4. The importance of transparency and honesty in business practices. 5. The value of using persuasion tactics ethically to benefit clients and build trust. 6. How marketers and entrepreneurs can apply these lessons to enhance their own practices. 7. The role of ethical persuasion in creating successful and trustworthy businesses. Connect with Us: 1. Website: WhyPeopleDoStuff.com [http://whypeopledostuff.com/] 2. YouTube: Why People Do Stuff [https://youtu.be/fighq0FLr_A] Thank you for tuning in, and we'll see you in the next episode! ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com [https://whypeopledostuff.com/] - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com [podcast@whypeopledostuff.com]. ** 🔗 As always, there are cool things over at https://whypeopledostuff.com [https://whypeopledostuff.com] for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

Hey there, welcome back to Why People Do Stuff! In this episode, we're diving into the crazy, exciting, and sometimes scary journey of leaving a stable job to start your own business... including dealing with people who JUST DON'T THINK THE WAY YOU DO. Like, perhaps, your family. You'll learn how to explain your hair-brained risky ideas to your family in a way that they might understand... and how to be more understanding of what's causing their (sometimes negative) reactions to your plans. Key Points: 1. The Big Decision: Remembering the emotional and mental hurdles involved in leaving comfort and certainty of a comfy job for the wild ride of starting a business. 2. Family Reactions: Navigating the mixed bag of family and friends' reactions when you announce you're ditching stability for the entrepreneurial dream. 3. The Entrepreneurial Mindset: Why entrepreneurs think a little differently, love a good challenge, and sometimes aren't afraid to take risks (compared to the just-as-normal, certainty-driven, risk-averse people in your family). 4. Overcoming Challenges: The traits that keep entrepreneurs going through thick and thin... including traits that others see as very very strange. 5. Finding Your Tribe: The magic of finding a supportive community who gets you and your wild ideas. 6. Risk and Reward: Balancing the excitement of new ventures with the reality of risks and how to prepare for them... and how to use your "unsupportive" friends and family's advice to your advantage. 7. Personality Traits: How your personality (and those around you) can impact your entrepreneurial journey. AND how to understand the fears, concerns, discouragement and doubts that are thrown at you by well-meaning people in your life. 8. Continual Growth: Why you need to keep learning, growing, and shaking things up to avoid getting bored or burned out. Episode Highlights: 1. Flashback to that key moment in a pizza joint deciding to start a business. Yes, garlic balls were a thing... back when we used to eat bread. 2. The ups and downs of leaving a predictable job for the wild ride of entrepreneurship... and why on earth anyone would ever do such a thing (including YOU). 3. Balancing a corporate job while building a business on the side, and the moment it was time to choose. 4. Insights into the psychological traits that make entrepreneurs tick and keep them pushing forward. Join the Conversation: Ever faced a similar crossroad in your career? Share your story... Watch on YouTube [https://youtu.be/pRXsCXe18KA] - drop a comment about which part of our chat hit home for you. Tune in to this episode for some laughs, some aha moments, and a whole lot of real talk about taking the leap into entrepreneurship. Whether you're just dreaming about starting a business or already in the thick of it, we've got some tips, stories, and encouragement for you. Let's do this! ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com [https://WhyPeopleDoStuff.com] - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com [podcast@whypeopledostuff.com]. ** 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. ▶️ Head to this episode on YouTube here [https://youtu.be/pRXsCXe18KA] to leave a comment! 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰

In this episode, we (Molly & Jason at whypeopledostuff.com) dive into all things about helping your clients or students actually follow through and get the results they signed up for. We chat about what might be holding them back, what you can do to help, and what’s totally up to them. **Have a thought to share? Head to this episode over here on YouTube [https://youtu.be/wnV2-vz0tVY] and leave a comment for us!** Why do people buy access to the water, you lead them to it... and they don't drink it?! 🫣 It can be really upsetting and frustrating when you sell a program, course or service... and the people don't stick with it. They don't listen, follow through or stick around long enough to see results. Which means YOU feel like a failure. Or you blame humans for being human. Or both. What can you do to make sure that more of your people stick through and see the outcomes you'd love them to get? This episode will give you all new perspectives on what it takes to influence results for your clients & students... and which parts you do actually have control over. And some of the what's and why's of your mind as an entrepreneur... and your audience's mind, when it comes to how "success" is perceived in your programs. ** 🔗 As always, there are cool things over at whypeopledostuff.com for you to check out. ▶️ Head to this episode on YouTube here [https://youtu.be/wnV2-vz0tVY] to leave a comment! 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰 ** Key Points in this episode: Getting Clients to Follow Through: * Figuring out what’s your responsibility and what’s on them. * Leading clients to success without babysitting them. Increasing Client Successes: * How your course design, pricing, and structure can make a huge difference. * Early decisions and course formatting can seriously impact long-term results. Getting Clients to Share Their Wins: * Creating a culture where clients feel comfy sharing their successes. * How to tackle clients not reporting their results and why it’s not just about getting testimonials. Balancing Your Role and Client Responsibility: * Avoiding that nasty imposter syndrome and keeping your confidence up. * Finding the sweet spot between over-delivering and letting clients own their journey. Math that Guesses How Many People Will Apply What You Teach: * How a certain "law" explains client results and why not everyone’s gonna make it. * Understanding why some clients drop off, and why that’s okay. Avoiding Common Coaching Pitfalls: * The most common pricing strategy that keeps you stuck feeling like no one listens to you. * How a better way to structure your programs keeps clients committed and gets better results. Prepping Clients for Challenges: * The importance of setting them up for the initial tough spots. * Using simple analogies to explain progress and persistence... and what to expect from some personalities in your audience. Building a Supportive Community: * Encouraging clients to shout out their wins and progress (because they might not if you don't do this!) * Creating a group vibe that celebrates all victories, big and small. Tips for Coaches: * Offering quick wins to keep clients pumped through early hurdles. * Structuring programs to highlight early benefits and keep the momentum going. Real Stories and Examples: * Sharing real-life client success stories and the psychology behind them. * Personal anecdotes from our coaching experiences that hit home. ** WHO ARE THESE PEOPLE anyway? Serial entrepreneurs, quick-starters, researchers, nerds and goofballs. This show is for business owners who love interesting conversations about how minds work. After many years of running several high-profit multi-6-figures/year businesses (with very little team and a super tiny audience), Molly & Jason are the brains behind WhyPeopleDoStuff.com [https://whypeopledostuff.com/] - a place for entrepreneurs to learn more about how their audience's mind works... what people want, why they buy, how they think, and how to work out your OFFERS and sales skills around those core key psychological quirks and rules. Molly is a self-proclaimed people nerd. Mildly extroverted, bubbly, empathetic and a "genius" according to her friends and kids. She collects coffee mugs and introverts. Jason is a critical thinking analyzer... picking apart puzzles and proudly carrying an "Extreme Introvert" label. Their kids (Kyle, Julia and Casey) are homeschooled, taken all over the world (thanks to the online business lifestyle!) and spend an inordinate amount of time talking about psychology. Occasionally the kids will make appearances on the show as well... talking about things that they themselves have become early experts in. The show will also have other guests on, helping all of us entrepreneurs love & understand the wonderful world of... why people do stuff. Interested in being a guest or having us on your show? Email us at podcast@whypeopledostuff.com [podcast@whypeopledostuff.com]. ** 🔗 As always, there are cool things over at https://whypeopledostuff.com for you to check out. 🔔 Don't forget to follow this podcast so you get notifications about new episodes, and if you love it - we'd be so grateful for a 5 star review down below! 🥰