How Jag Physical Therapy and Dan Built a 2,000 Person PT Company on One Question: What's Your Why?

How Jag Physical Therapy and Dan Built a 2,000 Person PT Company on One Question: What's Your Why?

In this episode, Will sits down with Dan, Vice President of clinical services, live at APTA CSM to talk about the leadership philosophy that built something rare in private practice, a company where people actually want to stay, grow, and build a future. Dan shares how losing his father at 26 shaped everything about how he leads. How a second grade teacher taught him the power of memorization and names. Why he gives the book "I Love It Here" by Clint Pulver to every new clinic director. And how knowing the names of his employees' kids is not a nice extra. It is the whole strategy. This is an episode about what happens when you build around people instead of process. And what it looks like when retention is not a metric but a reflection of a culture where every person feels genuinely seen. Topics covered in this episode: * Why knowing your team's why is the starting point for everything * How JAG built programs like their 8 week new grad ramp by listening to what people actually needed * The LinkedIn stat that says 88% of people leave a job because they could not see a future there, and how Dan flips that script from day one * Why Dan still treats patients after all these years * What it really means to build a company where people want to take your job If you are a practice owner who is burned out or feeling like growth is just more weight on your shoulders, this one is for you. Send us Fan Mail [https://www.buzzsprout.com/2291391/fan_mail/new] Virtual Rockstars specialize in helping support or replace all non-clinical roles. Learn [https://qrs.ly/78gqb1v] how a Virtual Rockstar can help scale your physical therapy practice. Subscribe here [https://stress-free-pt.beehiiv.com/subscribe]to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Building Values That Create Warriors with Jarom Woodbury

Jarom Woodbury is a professional MMA fighter turned physical therapist, regional director at OSR Physical Therapy, and a father of three. In this episode he breaks down how he built a "Warrior Code," a set of seven family values lived out through weekly meetings, daily habits, and hard conversations. Will and Jarom unpack the Point Story Lesson behind real values. The point: a value is not a word on a wall, it is what you do daily. The story: Jarom's pro fight where he got caught in a chokehold, heard his "inner coward" tell him to tap out, and chose to fight back instead. The lesson: the only true failure is quitting, and every leader, parent, or business owner can build a system that turns belief into action. They cover the inverted U principle and managing arousal under pressure, why accountability means clarity not just pressure, how to run a weekly values meeting with kids or a team, and why admitting imperfection builds more trust than pretending to have none. Key Takeaways: * Values are actions, not words. A value only counts if it shows up in daily habits.  * The Woodbury Warrior Code. Jarom's family lives by seven values: Integrity, Honesty, Honor, Compassion, Courage, Loyalty, and Respect. * Repetition makes values stick. Jarom calls it paramount. You can't set a value once and expect people to internalize it.  * The inverted U principle. Performance rises with arousal up to a point, then declines. Too relaxed and you underperform, too keyed up and you make costly mistakes.  * Accountability means clarity, not just pressure. It's not only checking someone's numbers. It's making sure expectations are clear, realistic, and understood, then helping people hit them. * The inner coward. Mid-fight, choked from behind, Jarom heard a voice telling him to tap out and that no one would blame him. He calls that voice the inner coward, the part of all of us that wants the easy way out. * The only true failure is quitting. Quitting is the only outcome that closes the door for good. * Lead by example or it doesn't count. Waking up early, doing the hard thing, showing up consistently is the real teaching. * Admitting imperfection builds trust. What matters is owning it, apologizing, and showing them how to ask for forgiveness. * Gratitude rewires your mindset. A short nightly gratitude journal, just two to five minutes, helps program the subconscious toward noticing and seeking more success. Send us Fan Mail [https://www.buzzsprout.com/2291391/fan_mail/new] Virtual Rockstars specialize in helping support or replace all non-clinical roles. Learn [https://qrs.ly/78gqb1v] how a Virtual Rockstar can help scale your physical therapy practice. Subscribe here [https://stress-free-pt.beehiiv.com/subscribe]to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Will Humphreys on How Virtual Assistants Are Saving PT Practices $20K Per Hire

In this episode, Neil Trickett sits down with Will Humphreys, former physical therapist turned serial entrepreneur and founder of Virtual Rockstar, the fastest-growing virtual staffing partner for private healthcare practices in the U.S. Will shares the hard-won lessons from building and selling a five-location PT practice, why the front desk is really a sales position, and how Filipino virtual assistants are transforming clinic operations while saving owners an average of $20,000 in profit per hire. Whether you're drowning in admin work, struggling to hire reliable staff, or just curious about what a VA could actually do in your practice, this episode is packed with clarity and actionable insight. What You'll Learn in This Episode: * Why the biggest operational mistake PT owners make isn't working too hard, it's not knowing how to hire * Why your front desk is a sales position (and why paying $15–$17/hour for it is costing you a fortune) * The hidden revenue leak most practice owners never see coming (and how AI call tracking is exposing it) * How virtual assistants are used across front desk support, insurance verification, authorizations, billing, marketing, and personal assistance * The "give your team the gift of a VA" approach and how to pilot it without disrupting culture * How Filipino VAs are raising the work ethic bar for entire teams * HIPAA compliance, training, and the 30-day pilot model * When NOT to hire a VA, and the honest truth about the 15% of placements that don't work out * What Virtual Rockstar's group interview process looks like (and why it's only 90 minutes total risk) Connect & Resources: * Virtual Rockstar: virtualrockstar.com [https://virtualrockstar.com] * Will Humphreys on LinkedIn [https://www.linkedin.com/in/will-humphreys-ba599918/] * Practice Promotions: practicepromotions.net [https://practicepromotions.net] * Subscribe to the Practice Marketing Podcast on * Buzzsprout [https://practicepromotions.buzzsprout.com/] * Apple Podcast [https://podcasts.apple.com/us/podcast/the-practice-marketing-podcast/id1574523559] * Spotify [https://open.spotify.com/show/2P9EDzL7D0EqWlREvi5Hy7?si=c1cbf908e1924acb] Send us Fan Mail [https://www.buzzsprout.com/2291391/fan_mail/new] Virtual Rockstars specialize in helping support or replace all non-clinical roles. Learn [https://qrs.ly/78gqb1v] how a Virtual Rockstar can help scale your physical therapy practice. Subscribe here [https://stress-free-pt.beehiiv.com/subscribe]to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

How AI Is Quietly Saving Rehab Practices From the Inside Out with Sarah Bootcheck

In this episode of the Willpower Podcast, recorded live at the Growth Code Conference, Will sits down with Sarah Bootcheck, Account Manager and Speech Language Pathologist at Raintree, to talk about one of the most important shifts happening in rehab right now: artificial intelligence transforming the way therapy practices operate from the inside out. Sarah brings a rare perspective to this conversation. She is both a clinician who has worked in the trenches of pediatric speech therapy and a technology professional who now helps practice owners understand and leverage the tools that can change the trajectory of their business. That combination makes her one of the most credible voices in this space. Together, Will and Sarah break down exactly how Raintree, one of the most experienced EMR platforms in the therapy space, made a bold decision to evolve or risk becoming irrelevant. After hearing directly from their largest clients that change was non-negotiable, Raintree acquired Yumi, an AI company that had already developed one of the first AI scribes built specifically for physical therapists. That acquisition became the foundation for ten new products and enhancements rolled out across 2025. In this episode you will learn: * ScribeIQ and AI documentation in rehab * NoteIQ clinical insights and patient progress tracking * SchedulerIQ and the future of front office automation * AI versus AI in medical billing and RCM * Why therapists are the most underprotected professionals in healthcare * How virtual assistants and AI work together to protect revenue * The 29% effective revenue loss hitting every outpatient practice Subscribe to the Willpower Podcast for weekly conversations with OT, PT, and SLP owners sharing what is working right now. * Connect with Sarah Bootcheck on LinkedIn [https://www.linkedin.com/in/sarah-bootcheck/] * Learn more about Raintree EMR at https://www.raintreeinc.com/ [https://www.raintreeinc.com/]  * Learn more about Virtual Rockstar at virtualrockstar.com [http://virtualrockstar.com] Send us Fan Mail [https://www.buzzsprout.com/2291391/fan_mail/new] Virtual Rockstars specialize in helping support or replace all non-clinical roles. Learn [https://qrs.ly/78gqb1v] how a Virtual Rockstar can help scale your physical therapy practice. Subscribe here [https://stress-free-pt.beehiiv.com/subscribe]to our completely free Stress-Free PT Newsletter for your weekly dose of joy.

Eric Boles on Why holding people accountable is the most loving thing you can do as a leader

Eric Boles is a former NFL wide receiver turned executive coach, keynote speaker, and founder of The Game Changers Inc. In this episode, Will and Eric go deep on the real reason teams fail and it's not talent, motivation, or attitude. It's alignment, clarity, and the courage to have direct conversations. In this episode you'll learn: * What Mike Holmgren, Andy Reid, and Jon Gruden taught Eric about running an elite organization * Why most team problems are awareness problems, not attitude problems * The difference between "what I want from you" and "what I want for you"  and why both matter * How to set up "pre-success" instead of doing endless post-mortems * Why withholding hard feedback is actually the selfish choice * The 80/20 principle applied to relationships, leadership, and life * How to use AI as a thought partner (not just a task automator) * Why culture is dictated by what's tolerated, not by how happy everyone is Connect with Eric: * LinkedIn: https://www.linkedin.com/in/eric-boles/ [https://www.linkedin.com/in/eric-boles/] * Instagram: @ericboles_ [https://www.instagram.com/ericboles_/] * Facebook: @ericboles [https://www.facebook.com/eric.boles.98] * Company: https://thegamechangersinc.com/ [https://thegamechangersinc.com/] Book mentioned: * The 80/20 Principle by Richard Koch Send us Fan Mail [https://www.buzzsprout.com/2291391/fan_mail/new] Virtual Rockstars specialize in helping support or replace all non-clinical roles. Learn [https://qrs.ly/78gqb1v] how a Virtual Rockstar can help scale your physical therapy practice. Subscribe here [https://stress-free-pt.beehiiv.com/subscribe]to our completely free Stress-Free PT Newsletter for your weekly dose of joy.