Working On It
Starting out with just a VW Polo and a few tools, Brad Jones didn’t have a business plan—he just had the "bottle" to go it alone when nobody else would hire a fresh apprentice. Today, he’s steering Imperium Group toward a £10M turnover, but the journey hasn’t been a smooth ride. We dive deep into the "scary as hell" moments, like the morning 99% of his revenue vanished and how he fought back through pure persistence. Brad shares the "ruthless" reality of building a team that actually cares, why he still jumps in the van to clear his head, and the exact steps needed to step off the tools and start acting like a businessman. If you’re feeling stuck in the day-to-day firefighting of your trade, this is the wake-up call you need to stop winging it and start scaling. Key Takeaways The Tools Bottleneck: You can’t grow a business while you’re wiring sockets all day; leveraging other people's time is the only way to break the ceiling. Speed Wins: Returning quotes in 10 minutes rather than 2 days is often the difference between winning a massive contract or losing it. Incentivize Results: Moving from hourly pay to pay-per-job creates engineers who treat the business like their own. Resilience is Non-Negotiable: When you lose your biggest client, you either shut the phone down or get on LinkedIn and hunt—there is no middle ground. Integrity Over Flash: Success isn't about Ferraris; it’s about being a man of your word and treating your team like family. Direct Quotes "You can wire a socket up, but apart from that, you ain't got a scooby." "I put four grand into this business... we probably hit 10 million this financial year." "There’s nothing better than proving someone wrong. It’s the greatest feeling ever." "I had two options: I could have turned around or I could say... I’m going to find a way." "If you haven't got the bottle to do that, you're going to be on the tools for the rest of your life." HOST BIO Brad Staines is a founder in the thick of it - but by design, not by default. As the face of Aquamark Cleaning, he’s built a multi-million-pound operation with 30+ team members, strong systems, and a culture that gives people space to grow. He’s still involved in the business a couple of days a week - but only doing the parts he genuinely enjoys: building relationships, growing the brand, spending time with the team, and spotting new opportunities. The day-to-day grind? That’s been handed over to a structure that runs without constant firefighting. Brad’s also found his rhythm outside of business - with a deep commitment to physical and mental training. Whether it’s strength work, early morning runs, or cold plunges, he’s a believer that how you show up for yourself shapes how you show up as a leader. Working On It is where he brings it all together - growth, grit, and getting better every week.
37 episoder
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