WSJ Leadership Institute Presents: Leaders

Why Unilever CEO Fernando Fernandez Wants an Influencer in Every Zip Code

22 min · 29. juni 2026
Billede af episoden Why Unilever CEO Fernando Fernandez Wants an Influencer in Every Zip Code

Beskrivelse

Unilever CEO Fernando Fernandez outlines the consumer-goods giant’s shift away from broadcast marketing. He discusses scaling to 300,000 influencers, leveraging AI to accelerate R&D and the strategy behind a simpler corporate portfolio. Recorded on June 10, 2026. Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.

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