You Are the Magic
My work wife Lauren Herman is a former medical speech language pathologist turned author, published researcher, and copywriting agency founder, and this turned into our longest episode yet because neither of us wanted it to end. We dig into why sitting on the fence, the exact thing people kept telling her to quit doing, became her real superpower for research, writing, and staying steady when everyone else wants to pick a fight. If you have ever fired off a comment or an email you wished you could take back, this conversation is for you. KEY TOPICS * The three-year journey to publishing her book "But My Speech Is Fine," why she self-published, and how responsibility to the other SLPs who trusted her with their stories got her to hit publish * Going from clinician to published researcher, getting her work into a radiology journal, and having it picked up by a major radiology publication * Starting a copywriting agency for healthcare brands with no business or marketing degree, then scaling it into a small team * Why being called a "fence sitter" turned out to be her superpower, and the difference between emotional, cognitive, and compassionate empathy * The college philosophy class and the Plato versus Aristotle essay where she first claimed the middle on purpose * How she knows when she has researched enough to speak on something, and how she prepares for every counterpoint before she posts * A death row story that shows how cognitive empathy can completely reframe who the real problem is * Why people crave human-made writing, music, and content more than ever right now * Her tactic for the moment your emotions want to fire: type out the whole novel of a response, then sit on it for 24 hours * Exploring film and journalism as her next creative medium TIMESTAMPS * 00:01 Welcome and introducing Lauren * 01:09 "But My Speech Is Fine" and the Chicken Soup for the Soul inspiration * 05:49 Her three proudest accomplishments: the book, the research paper, the agency * 13:17 Being told to pick a side, and the three types of empathy * 20:08 The philosophy of happiness class and choosing the middle * 29:00 How she knows she has researched enough to speak * 43:50 Why human-made content matters more in an AI world * 1:11:09 The "type it out and sit on it" tactic * 1:14:05 Her venture into film and journalism RESOURCES & LINKS * Lauren's book, "But My Speech Is Fine" * Follow Lauren: Instagram.com/slp.writer [http://Instagram.com/slp.writer] * Follow Sarah: instagram.com/bcsarahsaidso [http://instagram.com/bcsarahsaidso] Loved this one? Come find the full library at youarethemagicpodcast.com [http://youarethemagicpodcast.com], and if you are craving a few days to actually practice the pause instead of just talking about it, the details for the retreat are at social-moguls.com/retreat [http://social-moguls.com/retreat].
21 episoder
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