24hr Production: A Brand Marketing Podcast

How It All Started

This year, 2026, we proudly celebrate CREATIVE's 50th anniversary. To honour this milestone, Melissa and Gary are bringing together two senior Promotional Marketing Consultants, Lisa and Monica, to share compelling stories about their journey at CREATIVE. **This episode is dedicated to the founder of CREATIVE, Peter Kmech Sr., who, through his relentless effort, transformed his humble beginnings into a thriving business and established significant foundational precedents for the vast promotional product industry we know today. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

We Are More ECO Than You Think

Promotional merchandising is frequently seen as one of the least environmentally friendly forms of marketing. But is this belief truly justified, or is it merely rooted in the idea that tangible products can be discarded and end up in landfills? Melissa and Gary are revisiting the topic of sustainability with data-driven studies to challenge this assumption. They will also explore the impact of the Extended Producer Responsibility Act on end-user products, packaging, product design, and manufacturing of promo merch in Canada. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

All The Days that Matters (2026 edition)

Melissa and Gary sought the creativity of AI to generate a list of excuses for running promotional marketing projects each month in 2026. They compared these ideas with their own, identifying the differences and similarities. With unique and unusual dates revealed that could ignite exciting promotions, this episode is not to be missed! ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Timing Is Everything

November and December are among the busiest and most strategic months in the promotional products (brand merchandising) industry. During this time, several unique seasonal trends, deadlines, and opportunities arise that purchasers should pay close attention to. Melissa and Gary explain what typically occurs during these months and how it influences product selection decisions and the logistical flow of inventory. ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.

Trend Talk with Matt Herod

Fall is upon us, and it’s the perfect moment to dive into the exciting world of promotional merchandise trends as we gear up for the holiday gifting season! In this episode, Melissa and Gary are joined by Matt, an experienced multi-line representative. Together, they explore the vital role that multi-line representatives play in the promotional products industry, expertly bridging the gap between suppliers and distributors. With a wealth of insights to share, they discuss not only current trends but also emerging ones that are poised to shape the future. Follow Matt Herod on social: Facebook: mattherodagenciesltd YouTube: @RedBeardPromo Instagram: mhainc Website: https://redbeardpromo.ca/ ---------------------------------------- Hosted on Acast. See acast.com/privacy [https://acast.com/privacy] for more information.