40% Better - Engineering Leadership

Mistakes, psychological safety, and leadership clarity | Rob Zuber

1 h 5 min · 17. apr. 2026
episode Mistakes, psychological safety, and leadership clarity | Rob Zuber cover

Description

Welcome to the 40% Better podcast with your host, Bill Lennan! In this episode, we sit down with Rob Zuber to explore his candid journey into leadership—from the trial by fire of the startup world to managing complexity in scaling organizations. This conversation is a masterclass in how to build a high-performing culture by putting people first. Rob dives deep into the non-negotiables of modern leadership, emphasizing why psychological safety isn't just a buzzword, but the foundation for true innovation and honest feedback. We discuss the critical role of clarity in leadership, how to cultivate intrinsic motivation in your team, and the power of genuinely learning from mistakes instead of fearing them. If you are a founder, manager, or an aspiring leader interested in team building, achieving a flow state in your work, and maintaining organizational identity while scaling, this episode is essential listening. 🔥 Key Takeaways You'll Get from Rob: Why embracing your limitations is the first step to becoming a better leader. The essential ingredients for creating psychological safety that drives innovation. How intrinsic motivation fuels performance more than external incentives. Balancing structure and flexibility as your organization grows. The secret to maintaining clarity and organizational identity during hyper-growth. 🎤 Sound Bites from the Episode: "I realized that I wasn't a great team player." "It's very much up or out." "They found their tribe and that's awesome."

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108 episodes

episode Leadership, AI, and Cybersecurity I Craig Taylor artwork

Leadership, AI, and Cybersecurity I Craig Taylor

In this episode of 40 Percent Better, Bill Lennan sits down with Craig Taylor, CEO and Co-Founder of CyberHoot, to talk about leadership, cybersecurity, communication, and the power of positive reinforcement in workplace training. Craig shares his journey from early leadership experiences and public speaking failures to building a cybersecurity company focused on making security awareness engaging, human, and effective. The conversation dives into leadership lessons, root cause problem solving, social anxiety, Toastmasters, AI tools like ChatGPT and Claude, and why most cybersecurity training fails employees. You’ll also hear how CyberHoot is changing the way organizations approach cybersecurity awareness through gamification, behavioral psychology, and educational design. Topics covered: • Leadership lessons from failure • Public speaking and overcoming social anxiety • Root cause analysis in tech leadership • Cybersecurity awareness training • Positive reinforcement vs punishment culture • AI tools for writing and productivity • ChatGPT vs Claude • Building company culture in tech • Psychology and behavior change • Entrepreneurship and startup growth About the Guest: Craig Taylor is the CEO and Co-Founder of CyberHoot, a cybersecurity awareness and training platform that helps organizations improve cyber literacy through engaging and positive learning experiences. With a background in psychology, cybersecurity, and education, Craig brings a unique perspective to leadership and human behavior in technology. Companies and People Mentioned: 40 Percent Better Bill Lennan Craig Taylor CyberHoot Connect with Craig Taylor on LinkedIn - https://www.linkedin.com/in/craigmtaylor/ Learn more about CyberHoot: https://cyberhoot.com](https://cyberhoot.com Subscribe for more conversations on leadership, technology, communication, and personal growth. #40PercentBetter #BillLennan #CraigTaylor #CyberHoot #CyberSecurity #Leadership #AI #ChatGPT #ClaudeAI #PublicSpeaking #SocialAnxiety #TechLeadership #Entrepreneurship #CyberAwareness #businesspodcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

5. juni 202648 min
episode Episode - Leadership Through the Power Leadership Through the Power of Story I Gavin McMahonof Story I Gavin McMahon artwork

Episode - Leadership Through the Power Leadership Through the Power of Story I Gavin McMahonof Story I Gavin McMahon

In this episode of 40 Percent Better, Bill Lennan sits down with Gavin McMahon, CEO of fassforward and author of Story Business, for a fascinating conversation about leadership, storytelling, team alignment, and the power of creating shared context. Drawing from his experience working with organizations around the world, Gavin explains why storytelling is one of the most effective tools a leader can use to inspire action, build trust, and help teams make better decisions. The discussion explores how leaders can create motivated, high-performing teams by focusing less on directing every task and more on helping people understand the bigger picture. Topics covered include: * Why storytelling is a critical leadership skill * The difference between empowerment and agency * How great leaders create alignment across teams * The Hope, Fear, and Reason framework for influencing decisions * Building intrinsically motivated teams * Product storytelling and innovation lessons from Slack * Why engineers and technical professionals benefit from storytelling skills * Leading organizational change through better communication * Creating cultures that encourage ownership and growth Gavin also shares stories from his career, insights from researching and writing Story Business, and practical advice for managers, executives, founders, and aspiring leaders looking to improve how they communicate and influence others. About Gavin McMahon Gavin McMahon is the CEO of fassforward, a consulting firm that helps organizations navigate transformation and change. He is the author of Story Business, a book that explores how storytelling can be used to drive better leadership, stronger brands, more effective products, and healthier organizational cultures. Connect with Gavin McMahon on LinkedIn - https://www.linkedin.com/in/gmcmahon/ Subscribe to 40 Percent Better for more conversations on leadership, technology, management, and personal growth. #40PercentBetter #BillLennan #GavinMcMahon #fassforward #CEO #Leadership #Storytelling #Management #TeamLeadership #BusinessLeadership #CommunicationSkills #ProfessionalDevelopment #Podcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

29. maj 202646 min
episode Friction Free Leadership That Works I Jimmy Burroughes artwork

Friction Free Leadership That Works I Jimmy Burroughes

In this episode of 40 Percent Better, Bill Lennan sits down with Jimmy Burroughes, Founder of Aidencoach.io, to explore what real leadership looks like beyond job titles and hierarchy. The conversation dives deep into practical leadership lessons drawn from military cadets, software teams, and modern organizations struggling with complexity, trust, and execution. Jimmy shares his core philosophy of leadership as a mindset, not a position, and introduces powerful ideas like friction removal and compound performance through his Simplify to Amplify approach. Together, Bill and Jimmy unpack why so many teams feel stuck despite working hard, and how clarity, ownership, and better communication can unlock significantly higher performance. They also discuss how leaders can reduce overwhelm by prioritizing impact over urgency, using simple frameworks like weekly alignment check-ins, the 3 by 3 by 3 method, and setting clear decision boundaries within teams. The discussion highlights how trust, autonomy, and role clarity directly influence motivation, engagement, and results. Bill brings his experience from product and startup environments, connecting leadership theory to real-world execution challenges in tech teams, prioritization battles, and stakeholder management. Key topics covered: Leadership as a mindset Friction removal in organizations Simplify to Amplify framework Compound performance and 1 percent improvements Building trust and psychological safety Role clarity and ownership in teams Managing priorities and stakeholder alignment Practical communication systems for leaders Guest: Jimmy Burroughes, Founder, Aidencoach.io Connect with Jimmy Burroughes on LinkedIn - https://www.linkedin.com/in/jimmyburroughes/ Host: Bill Lennan Podcast: 40 Percent Better If you are a team leader, manager, or aspiring leader looking to improve team performance without adding complexity, this conversation offers practical, real-world tools you can start using immediately. I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

22. maj 202640 min
episode Why Human Leadership Still Wins in the Age of AI I Joshua Gould artwork

Why Human Leadership Still Wins in the Age of AI I Joshua Gould

Welcome to 40 Percent Better with Bill Lennan featuring Joshua Gould, Group CEO @ thebigword In this episode, Bill Lennan and Joshua Gould dive into leadership, AI, business growth, technology transformation, and what it really takes to build resilient teams in a rapidly changing world. Joshua shares his journey of growing thebigword from a $6 million business into a company generating over $100 million in revenue. The conversation explores AI evolution, leadership principles, communication skills, sales mindset, startup challenges, hiring resilient people, and how technology can strengthen human potential instead of replacing it. Topics covered: • AI and leadership in modern business • Building resilient teams • Scaling from millions to $100M+ revenue • Hiring for mindset and adaptability • Communication and people skills • Sales psychology and rejection • Startup growth lessons • Human leadership in an AI-driven world 40 Percent Better Bill Lennan Joshua Gould Group CEO @ thebigword Connect with Joshua Gould on Linkedin - https://www.linkedin.com/in/joshuadgould/ #40percentbetter #BillLennan #JoshuaGould #Leadership #AI #BusinessGrowth #Entrepreneurship #Technology #Startups #Sales #Management #Podcast I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

15. maj 202652 min
episode Leadership, Power, and Real Growth at Work I Charley Wedeen-Zittle artwork

Leadership, Power, and Real Growth at Work I Charley Wedeen-Zittle

In this episode of 40 Percent Better, Bill Lennan sits down with Charley Wedeen-Zittle, Sr. Value Engineer at Box, for a raw and thoughtful conversation about leadership, power dynamics, and what actually makes people thrive at work. Charley shares how her leadership journey began early in life, shaped by a strong sense of responsibility and a belief that if you care, you step up. From student leadership to navigating complex workplace environments, she reflects on lessons learned the hard way, including balancing efficiency with empathy and learning how to lead with people, not over them. This conversation goes deep into what separates good leaders from ineffective ones. You will hear honest perspectives on intrinsic motivation, why co-creating environments leads to better outcomes, and how leadership is less about control and more about enabling others to succeed. Bill and Charley also unpack the idea that leadership is a system that can be learned, practiced, and improved over time. A major theme throughout the episode is the gap between what companies say and what they actually do. Charley challenges performative approaches to leadership, diversity, and workplace culture, explaining why checking boxes never replaces genuine care for people. She also shares real experiences navigating toxic environments and offers clear, practical advice on how to handle difficult managers, when to give feedback, and when it is time to walk away. The discussion also explores managing up, managing across, and understanding power structures inside organizations. Charley breaks down how to communicate effectively with leaders, advocate for yourself, and build influence without formal authority. Bill adds insights on leadership as a learnable system, including how breaking skills into small, repeatable actions can help anyone grow into a stronger leader. You will also hear powerful insights on resilience, personal responsibility, and the courage it takes to operate outside your comfort zone. Whether it is giving feedback, navigating difficult conversations, or building emotional composure, this episode offers practical ways to grow both professionally and personally. Topics covered: leadership development and mindset managing up and influencing without authority workplace culture and employee experience handling toxic managers and difficult situations intrinsic motivation and team performance leadership systems and skill building career growth and feedback strategies personal responsibility and resilience Featuring: Bill Lennan Host of 40 Percent Better Charley Wedeen-Zittle Sr. Value Engineer Box Connect with Charley Wedeen-Zittle on Linkedln - https://www.linkedin.com/in/wedeen/ If you are looking to become a better leader, navigate workplace challenges, or understand how to build real influence at work, this episode delivers clear, honest, and actionable insights. Subscribe for more conversations on leadership, growth, and real experiences from the tech world. I hope you enjoy this episode! Give it a like, share, and subscribe to not miss the content coming your way weekly. – Bill and the 40 % Better podcast team Connect with Bill on LinkedIn: https://www.linkedin.com/in/wblennan/ Visit the 40 Percent Better website here: https://40pb.com/ Listen to 40 % Better on these podcast platforms: Spotify: https://open.spotify.com/show/6qkqdMPkR9BqYPM7UPa4P0 Apple Podcasts: https://podcasts.apple.com/us/podcast/40%25-better---engineering-leadership/id1709546347 Amazon Podcasts: https://music.amazon.com/podcasts/01ad162e-7a33-4df4-8c29-04c4af0405fc/40-better---engineering-leadership #40PercentBetter #BillLennan #Leadership #TeamPerformance #EmployeeEngagement #PsychologicalSafety #BusinessGrowth #Kaizen #EngineeringLeadership #Coaching The 40% Better podcast with Bill Lennan unlocks previously unheard-of performance levels in teams and leaders. Bill Lennan, founder of 40 Percent Better, interviews experts on employee engagement, psychological safety, engineering leadership, and actionable mental models. Learn how to foster high-performing teams, improve team productivity, and achieve sustainable success in business through a focus on human-centered systems. #technologyleadership #productmanagement #engineeringleadership #leadershipdevelopment #careergrowth #podcast

8. maj 20261 h 6 min