5 Minutes into the Future of Public Relations

Podcast by Quinnipiac University

English

Personal stories & conversations

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About 5 Minutes into the Future of Public Relations

Taking stock of the technological, political, economic, and social trends that exist today, this podcast analyzes and predicts how they will affect the public relations and strategic communication industry of the future. The podcast builds upon the book edited by professors Alexander V. Laskin and Karen Freberg, "Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession."We aim to address such key topics as artificial intelligence (AI), big data, political polarization, and misinformation, as well as predict the key facets of the profession, such as media relations, crisis communication, and measurement and evaluation. Leading researchers in the discipline share their analyses of these topics while also providing theoretically-based and practically relevant insights on how the industry must evolve to keep up with, and perhaps anticipate, changes in culture, society, and technology.

All episodes

11 episodes

Future of PR: Sport Public Relations in 2050

Brandon C. Boatwright discusses his co-authored chapter (with Lexi Merriman): Sport Public Relations in 2050. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

26 Jan 2026 - 6 min

Future of PR: The Rise of Postmodernism

Burton St. John III discusses his chapter: Facing the Rise of Postmodernism: Intelligent Goodwill as a Route toward Reinvigorating Public Relations in Face of Increasing Dissensus. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

19 Jan 2026 - 6 min

Future of PR: Measurement and Analytics in 2050

Nathan J. Carpenter discusses his chapter: Measurement and Analytics in 2050: Quantifying Digital and Analog Behaviors. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

12 Jan 2026 - 13 min

Future of PR: Virtual Influencers

Ekaterina Ivanova discusses her co-authored chapter (with Alina Arti, Vilma Luoma‑aho, and Juha Munnukka): Navigating the Future of Virtual Influencers - Hijacking Risks. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

5 Jan 2026 - 6 min

Future of PR: Crisis Communication in 2050

W. Timothy Coombs discusses his chapter: Crisis Communication in 2050: Sociopolitical and Technological Trends Shaping Crisis Communication. The chapter is part of the edited collection Public Relations and Strategic Communication in 2050: Trends Shaping the Future of the Profession, available at https://www.routledge.com/Public-Relations-and-Strategic-Communication-in-2050-Trends-Shaping-the-Future-of-the-Profession/Laskin-Freberg/p/book/9781032730936

22 Dec 2025 - 5 min

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