The Chiara Ferragni Case: Fashion Influencing between False Advertising, Criminal Law, and Rebranding
On January 14, 2026, the fashion influencer Chiara Ferragni was cleared of criminal charges in Milan, Italy. The charges stemmed from what has been known as "Pandoro-gate", a campaign Ferragni created in collaboration with the Italian brand Balocco to promote an Italian Christmas cake in pink with Ferragni's logos. The specifics of the case were complex, and included a number of actors and forums, from administrative fines, to public regulatory bodies and non-profits, consumers, and a public prosecution. Why was this case such a flashpoint in Italy? What is the difference between the fines Ferragni paid to regulatory authorities in Italy and the criminal charges which were dismissed? How important was the legal strategy of Ferragni's lawyers, and what can we learn from this case?
In this episode, Felicia speaks to Marco D’Ostuni, a partner at the international law firm Chiomenti in Rome. The conversation explains the difference between the competition and communication authorities in Italy who regulate fashion influencers' false advertising and public prosecutors' charges of simple and aggravated fraud that may be related to the same campaigns. The conversation also takes a deep dive into the legal strategy of Ferragni's lawyers and why it was so successful.
Listeners might find the following articles of interest in light of this episode:
* Alexandra Roberts, False Influencing, https://www.law.georgetown.edu/georgetown-law-journal/wp-content/uploads/sites/26/2020/11/Roberts_False-Influencing.pdf [https://www.law.georgetown.edu/georgetown-law-journal/wp-content/uploads/sites/26/2020/11/Roberts_False-Influencing.pdf]
* TFL, In Light of Continued Violations, How Effective Were the FTC’s Letters Really?, https://www.thefashionlaw.com/in-light-of-continued-violations-how-effective-were-the-ftcs-letters-really/ [https://www.thefashionlaw.com/in-light-of-continued-violations-how-effective-were-the-ftcs-letters-really/]