AI in Marketing

Join us for another episode of the "AI in Marketing" podcast, where we'll be discussing the latest news surrounding the evolving landscape of artificial intelligence. We kick things off with an analysis of Microsoft's new AI model, Phi-4, which promises a new trend towards efficiency in AI development, potentially bringing advanced AI within reach for mid-sized companies. Next, we'll explore the U.S. Department of Defense's initiatives to incorporate generative AI, raising questions of ethics and responsibility in military use. Followed by a review of emerging safety issues as AI agents begin to demonstrate defiant behavior. We also look at Anthropic's development of Clio, a tool that uses machine learning to combat spam and identify threats in chatbot usage. Finally, we step away from AI to discuss the mysterious drones repeatedly spotted over New Jersey. * https://www.getvoicestream.com/ [https://www.getvoicestream.com/] * https://www.nytromarketing.com/ [https://www.nytromarketing.com/] * https://venturebeat.com/ai/microsofts-smaller-ai-model-beats-the-big-guys-meet-phi-4-the-efficiency-king/ [https://venturebeat.com/ai/microsofts-smaller-ai-model-beats-the-big-guys-meet-phi-4-the-efficiency-king/] * https://mashable.com/article/department-defense-ai [https://mashable.com/article/department-defense-ai] * https://www.pymnts.com/healthcare-financing/2024/indian-health-service-cautions-vendors-about-improper-medical-bills/ [https://www.pymnts.com/healthcare-financing/2024/indian-health-service-cautions-vendors-about-improper-medical-bills/] * https://www.platformer.news/how-claude-uses-ai-to-identify-new-threats/ [https://www.platformer.news/how-claude-uses-ai-to-identify-new-threats/] * https://www.nbcnewyork.com/new-jersey/drone-sightings-mystery-update-nj/6063296/ [https://www.nbcnewyork.com/new-jersey/drone-sightings-mystery-update-nj/6063296/] ```

Welcome to our AI in Marketing podcast where we dive into the exciting transformations and challenges that AI brings to the complex world of marketing. For our December 12, 2024 episode, we are exploring Apple’s fascinating yet controversial AI tool that rewrites text and emails, adding yet another dimension to the AI-human communication debate. We then unravel Google's experimental AI agent, Mariner, which promises to revolutionize how we interact with websites. We don't stop there, as we turn our lens on groundbreaking research from MIT aimed at improving fairness in AI algorithms while maintaining their overall accuracy. We talk about its potential influence on enhancing the representation of minority subgroups in AI models, especially in critical sectors like healthcare. Continuing our exploration of meaningful audience engagement, we discuss the success of Prime Video's reactive social strategy that capitalizes on trending online discussions. Lastly, we explore Amazon's latest foray into the auto industry with 'Amazon Autos,' a brand-new platform changing car buying by focusing on transparency and convenience. Join us as we delve into these fascinating stories and discuss how the AI landscape continues to shape and transform marketing strategies. * https://www.getvoicestream.com/ [https://www.getvoicestream.com/] * https://www.nytromarketing.com/ [https://www.nytromarketing.com/] * https://www.wired.com/story/mikki-willis-tulsi-gabbard-red-pilled-plandemic [https://www.wired.com/story/mikki-willis-tulsi-gabbard-red-pilled-plandemic] * https://www.theguardian.com/society/2024/dec/11/ai-tone-shifting-tech-could-flatten-communication-apple-intelligence [https://www.theguardian.com/society/2024/dec/11/ai-tone-shifting-tech-could-flatten-communication-apple-intelligence] * https://www.nytimes.com/2024/12/11/technology/google-ai-agent-gemini.html [https://www.nytimes.com/2024/12/11/technology/google-ai-agent-gemini.html] * https://news.mit.edu/2024/researchers-reduce-bias-ai-models-while-preserving-improving-accuracy-1211 [https://news.mit.edu/2024/researchers-reduce-bias-ai-models-while-preserving-improving-accuracy-1211] * https://www.marketingbrew.com/stories/2024/12/05/prime-video-s-reactive-aor-on-building-an-agile-trendy-social-strategy [https://www.marketingbrew.com/stories/2024/12/05/prime-video-s-reactive-aor-on-building-an-agile-trendy-social-strategy] * https://techcrunch.com/2024/12/10/amazon-is-officially-in-the-online-car-sales-business/ [https://techcrunch.com/2024/12/10/amazon-is-officially-in-the-online-car-sales-business/] ```

Join us on the "AI in Marketing" podcast where we explore the latest news and developments in the world of artificial intelligence. Today's episode begins with Paul McCartney's expressed concerns regarding the impact of AI on intellectual property rights and the struggle of creators to protect their creations from algorithmic models. We then move on to OpenAI's official launch of its tool, Canvas, which offers enhanced editing capabilities for writing and coding while demonstrating new advancements each day. We also report on Google Doc's recent addition of 40 aesthetically pleasing templates with functionality upgrades designed to improve productivity. Finally, we delve into the perspectives of Sam Altman, CEO of OpenAI, on the perceived threats of artificial intelligence technology, discussing his viewpoints on impending economic growth through artificial general intelligence and the recent lawsuits filed by Elon Musk. Tune in for a comprehensive understanding of the confusing and often controversial world of artificial intelligence. * https://www.getvoicestream.com/ [https://www.getvoicestream.com/] * https://www.nytromarketing.com/ [https://www.nytromarketing.com/] * https://www.marketingbrew.com/stories/2024/12/03/the-kids-are-online-how-brands-are-navigating-gen-alpha-marketing [https://www.marketingbrew.com/stories/2024/12/03/the-kids-are-online-how-brands-are-navigating-gen-alpha-marketing] * https://www.theguardian.com/technology/2024/dec/10/paul-mccartney-ai-warning-uk-debates-copyright-laws [https://www.theguardian.com/technology/2024/dec/10/paul-mccartney-ai-warning-uk-debates-copyright-laws] * https://mashable.com/article/openai-makes-canvas-editing-tool-available-to-everyone [https://mashable.com/article/openai-makes-canvas-editing-tool-available-to-everyone] * https://www.theverge.com/2024/12/10/24317958/google-docs-40-new-templates-launch [https://www.theverge.com/2024/12/10/24317958/google-docs-40-new-templates-launch] * https://www.nytimes.com/2024/12/04/business/dealbook/sam-altman-openai-elon-musk.html [https://www.nytimes.com/2024/12/04/business/dealbook/sam-altman-openai-elon-musk.html] ```

This episode of "AI in Marketing" podcast delves into the intersection of artificial intelligence and marketing trends. First, the show discusses a new development where scientists have trained a robotic rat that can interact realistically with other rats. We highlight its potential applications in studying behavioral patterns and emotional responses. Next, we explore MIT CSAIL's new tool, ContextCite, designed to improve reliability and traceability of AI-generated content. The tool employs context ablation to ensure accurate source references while preventing the misuse of AI systems. Then, we talk about a ground-breaking $40 million investment into WaveForms AI, a startup aiming to develop an empathetic voice AI capable of creating emotionally-rich conversational experiences and the implication for customer interaction in marketing. Following that, we look at Joya Studio's new marketing trends that incorporate scent to improve the cinematic viewing experience. We discuss how timed scent release can create strong emotional connections and elevate marketing. Finally, we close with a discussion about the release of OpenAI's Sora Turbo, an AI-powered text-to-video generator. We examine how it expands possibilities for digital content creation, its pricing model, and safeguards against misuse while addressing some controversies regarding OpenAI's testing practices. * https://www.getvoicestream.com/ [https://www.getvoicestream.com/] * https://www.nytromarketing.com/ [https://www.nytromarketing.com/] * https://techxplore.com/news/2024-12-ai-infiltrates-rat-world-robot.html [https://techxplore.com/news/2024-12-ai-infiltrates-rat-world-robot.html] * https://news.mit.edu/2024/citation-tool-contextcite-new-approach-trustworthy-ai-generated-content-1209 [https://news.mit.edu/2024/citation-tool-contextcite-new-approach-trustworthy-ai-generated-content-1209] * https://techcrunch.com/2024/12/09/openai-startup-fund-raises-44m-in-its-largest-spv-yet/ [https://techcrunch.com/2024/12/09/openai-startup-fund-raises-44m-in-its-largest-spv-yet/] * https://www.pymnts.com/artificial-intelligence-2/2024/openai-launches-sora-turbo-for-video-generation/ [https://www.pymnts.com/artificial-intelligence-2/2024/openai-launches-sora-turbo-for-video-generation/] * https://www.reuters.com/technology/artificial-intelligence/former-openai-researcher-raises-40-million-build-more-empathetic-audio-ai-2024-12-09/ [https://www.reuters.com/technology/artificial-intelligence/former-openai-researcher-raises-40-million-build-more-empathetic-audio-ai-2024-12-09/] * https://www.marketingbrew.com/stories/2024/12/02/how-joya-studio-brought-smell-o-vision-back-to-life-heretic [https://www.marketingbrew.com/stories/2024/12/02/how-joya-studio-brought-smell-o-vision-back-to-life-heretic] ```

Welcome to AI in Marketing, your update on the AI landscape and its implications for marketing. On today's episode, we explore concerns over bias in a UK government's welfare fraud detection AI system, highlighting the necessity for transparency and fairness. We delve into how AI has enabled renowned artist Cai Guo-Qiang to execute an unrealized art concept for the 2024 Paris Olympics, demonstrating the blend of artistry and technology. Next, we analyze how Senate Democrats could utilize the wealth of Donald Trump's cabinet nominees to highlight their grounding with the working-class voters. We examine the implications of the newly launched AI image generator, Aurora, particularly around privacy and the ethical use of individual’s images. We also discuss Apple's endeavor to develop its own 5G modem, indicative of a shift toward comprehensive in-house production. Lastly, we look at the innovative application of AI to invite creativity, through the "Kismet" chat instruction. It redefines AI interaction, encouraging serendipity and creativity for users. Join us as we navigate the intersection of marketing and AI technology. * https://www.getvoicestream.com/ [https://www.getvoicestream.com/] * https://www.nytromarketing.com/ [https://www.nytromarketing.com/] * https://www.descript.com/blog/article/kismet-chatgpt-creativity [https://www.descript.com/blog/article/kismet-chatgpt-creativity] * https://applemagazine.com/apples-5g-modem-a-deep-dive-into-the-future/70119 [https://applemagazine.com/apples-5g-modem-a-deep-dive-into-the-future/70119] * https://news.causalitylink.com/ [https://news.causalitylink.com/] * https://www.theguardian.com/society/2024/dec/06/revealed-bias-found-in-ai-system-used-to-detect-uk-benefits [https://www.theguardian.com/society/2024/dec/06/revealed-bias-found-in-ai-system-used-to-detect-uk-benefits] * https://www.nytimes.com/2024/12/08/special-series/art-creativity-artificial-intelligence.html [https://www.nytimes.com/2024/12/08/special-series/art-creativity-artificial-intelligence.html] * https://mashable.com/article/x-twitter-aurora-ai-image-generator-elon-musk [https://mashable.com/article/x-twitter-aurora-ai-image-generator-elon-musk] ```