AI in Marketing

Pentagon-Anthropic AI Dispute, Amazon Eyes OpenAI, Meta's AI Spend, Oracle's Health Push

In this episode, we delve into the ongoing dispute between The Pentagon and AI developer Anthropic over the potential removal of AI safeguards, which could impact autonomous weapon targeting and domestic surveillance. We also explore Amazon's potential $50 billion investment in OpenAI, a move that could significantly boost OpenAI's valuation. Next, we discuss how brands like Dollar Shave Club and Almond Breeze are using generative AI in their advertising campaigns to satirize the technology. Oracle's new AI platform aims to tackle data fragmentation in the life sciences sector, while Meta plans to nearly double its AI spending to enhance its infrastructure. We also examine the shift in online information consumption as users turn to AI models like ChatGPT for direct answers, challenging traditional search metrics. Finally, we look at Intercom's transformation into an AI-focused company with the development of Fin, an AI agent resolving customer issues, highlighting the challenges of such a transition. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.USNEWS.COM/NEWS/TOP-NEWS/ARTICLES/2026-01-29/EXCLUSIVE-PENTAGON-CLASHES-WITH-ANTHROPIC-OVER-MILITARY-AI-USE [https://www.usnews.com/news/top-news/articles/2026-01-29/exclusive-pentagon-clashes-with-anthropic-over-military-ai-use] * HTTPS://TECHCRUNCH.COM/2026/01/29/AMAZON-IS-REPORTEDLY-IN-TALKS-TO-INVEST-50-BILLION-IN-OPENAI/ [https://techcrunch.com/2026/01/29/amazon-is-reportedly-in-talks-to-invest-50-billion-in-openai/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/01/28/BRANDS-USING-GENERATIVE-AI-ALMOND-BREEZE-EQUINOX-DOLLAR-SHAVE-CLUB [https://www.marketingbrew.com/stories/2026/01/28/brands-using-generative-ai-almond-breeze-equinox-dollar-shave-club] * HTTPS://WWW.MOBILEWORLDLIVE.COM/INDUSTRY/ORACLE-PREPS-LIFE-SCIENCE-AI-DATA-PLATFORM/ [https://www.mobileworldlive.com/industry/oracle-preps-life-science-ai-data-platform/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CN8JKYK78GNO [https://www.bbc.com/news/articles/cn8jkyk78gno] * HTTPS://THENEXTWEB.COM/NEWS/BEYOND-THE-CLICK-INFLUENCE-VISIBILITY [https://thenextweb.com/news/beyond-the-click-influence-visibility] * HTTPS://WWW.SAASTR.COM/WHY-MOST-B2B-COMPANIES-ARE-FAILING-AT-AI-AND-HOW-TO-AVOID-IT-WITH-INTERCOMS-CPO/ [https://www.saastr.com/why-most-b2b-companies-are-failing-at-ai-and-how-to-avoid-it-with-intercoms-cpo/]

Europe's Tech Shift, Apple's Creator Studio, Neuralink Trials, AI in Romance, Meta's Image Boost

In this episode, we explore Europe's growing efforts to reduce reliance on U.S. technology amid tensions with the Trump administration, highlighting the push for digital sovereignty. We also discuss Apple's new Creator Studio bundle, offering a cost-effective alternative to Adobe's Creative Cloud for Apple users. Neuralink's clinical trials are making strides in brain-tech integration, while Esther Perel examines AI's role in romantic relationships, emphasizing the irreplaceable depth of human connections. Meta's ad campaign aims to improve data center perceptions, and Qasar Younis shares insights on company building. We delve into the impact of AI on consumer research and the challenges businesses face in bridging AI-driven inquiries with human sales. A Forbes analysis reveals a leadership crisis in delegating tasks to AI, and we examine the decline in Google searches per U.S. user due to AI-powered answers. Join us for these stories and more as we navigate the intersection of technology, culture, and business. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/01/27/AMID-TRUMP-ATTACKS-AND-WEAPONIZED-SANCTIONS-EUROPEANS-LOOK-TO-RELY-LESS-ON-US-TECH/ [https://techcrunch.com/2026/01/27/amid-trump-attacks-and-weaponized-sanctions-europeans-look-to-rely-less-on-us-tech/] * HTTPS://9TO5MAC.COM/2026/01/28/APPLE-CREATOR-STUDIO-LAUNCHES-TODAY-AND-ITS-AN-INCREDIBLE-VALUE/ [https://9to5mac.com/2026/01/28/apple-creator-studio-launches-today-and-its-an-incredible-value/] * HTTPS://TESLANORTH.COM/2026/01/28/FROM-PARALYSIS-TO-NEUROSCIENCE-HOW-21-PEOPLE-ARE-USING-NEURALINK-IN-2026/ [https://teslanorth.com/2026/01/28/from-paralysis-to-neuroscience-how-21-people-are-using-neuralink-in-2026/] * HTTPS://WWW.NYTIMES.COM/2026/01/28/OPINION/ESTHER-PEREL-AI-CHATBOTS-ROMANCE.HTML [https://www.nytimes.com/2026/01/28/opinion/esther-perel-ai-chatbots-romance.html] * HTTPS://WWW.THEVERGE.COM/NEWS/869008/META-DATA-CENTERS-AD-CAMPAIGN [https://www.theverge.com/news/869008/meta-data-centers-ad-campaign] * HTTPS://REVIEW.FIRSTROUND.COM/APPLIED-INTUITIONS-PATH-TO-PRODUCT-MARKET-FIT/ [https://review.firstround.com/applied-intuitions-path-to-product-market-fit/] * HTTPS://WWW.RETAILTOUCHPOINTS.COM/FEATURES/EXECUTIVE-VIEWPOINTS/AI-EDUCATED-SHOPPERS-ARE-CALLING-TO-BUY-ARE-YOUR-TEAMS-READY-TO-CONVERT-THEM [https://www.retailtouchpoints.com/features/executive-viewpoints/ai-educated-shoppers-are-calling-to-buy-are-your-teams-ready-to-convert-them] * HTTPS://WWW.FORBES.COM/SITES/CINDYRODRIGUEZCONSTABLE/2026/01/28/PERSONAL-AI-AGENTS-EXPOSE-A-LEADERSHIP-DELEGATION-CRISIS/ [https://www.forbes.com/sites/cindyrodriguezconstable/2026/01/28/personal-ai-agents-expose-a-leadership-delegation-crisis/] * HTTPS://MARTECH.ORG/GOOGLE-SEARCHES-PER-U-S-USER-DOWN-NEARLY-20/ [https://martech.org/google-searches-per-u-s-user-down-nearly-20/]

Moltbot's Lobster AI, Yahoo's Scout, and Cisco's AI Boom: Navigating Tech's New Frontier

In this episode, we delve into the latest tech developments making waves: 1. Moltbot, formerly known as Clawdbot, is gaining traction with its lobster-themed AI assistant capabilities. Developed by Peter Steinberger, it manages tasks like calendars and messages, appealing to tech enthusiasts despite security concerns. 2. Agentic Vision in Gemini 3 Flash enhances image processing by integrating visual reasoning with code execution, offering improved context and detail inspection through a Think, Act, Observe loop. 3. Cisco CEO Chuck Robbins discusses the AI boom's potential and risks, comparing it to the internet's rise. He highlights AI's impact on jobs and online safety, with quantum technology as a countermeasure. 4. WIRED explores AI's integration into daily life, noting its benefits and concerns over job security and data privacy. The lack of regulation prompts calls for safety testing and ethical considerations. 5. Yahoo reintroduces itself with Scout, an AI-powered search tool enhancing its services. Built on Anthropic’s Claude model, Scout offers a web-friendly search experience with potential for a paid tier. 6. OpenAI's exploration of advertising within ChatGPT marks a shift towards relevance and trust, focusing on quality and user intent over interruption. 7. Flora, a design tool integrating generative AI, secures $42 million in funding to enhance its creative workflow and expand its team, impacting industries like fashion and advertising. 8. The NWRA partners with Woodsy Owl to promote battery recycling, addressing battery fires in recycling facilities through public education and drop-off events. Join us as we explore these stories and their implications in the ever-evolving tech landscape. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://TECHCRUNCH.COM/2026/01/27/EVERYTHING-YOU-NEED-TO-KNOW-ABOUT-VIRAL-PERSONAL-AI-ASSISTANT-CLAWDBOT-NOW-MOLTBOT/ [https://techcrunch.com/2026/01/27/everything-you-need-to-know-about-viral-personal-ai-assistant-clawdbot-now-moltbot/] * HTTPS://BLOG.GOOGLE/INNOVATION-AND-AI/TECHNOLOGY/DEVELOPERS-TOOLS/AGENTIC-VISION-GEMINI-3-FLASH/ [https://blog.google/innovation-and-ai/technology/developers-tools/agentic-vision-gemini-3-flash/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/CR57P2VE8GLO [https://www.bbc.com/news/articles/cr57p2ve8glo] * HTTPS://WWW.WIRED.COM/STORY/FOR-FUTURE-REFERENCE-AI-TECHNOLOGY/ [https://www.wired.com/story/for-future-reference-ai-technology/] * HTTPS://WWW.THEVERGE.COM/AI-ARTIFICIAL-INTELLIGENCE/868374/YAHOO-SCOUT-LOOKS-LIKE-A-MORE-WEB-FRIENDLY-TAKE-ON-AI-SEARCH [https://www.theverge.com/ai-artificial-intelligence/868374/yahoo-scout-looks-like-a-more-web-friendly-take-on-ai-search] * HTTPS://WWW.THEDRUM.COM/INDUSTRY-INSIGHT/AI-ADS-AND-THE-NEXT-ERA-OF-CONSUMER-VALUE [https://www.thedrum.com/industry-insight/ai-ads-and-the-next-era-of-consumer-value] * HTTPS://TECHCRUNCH.COM/2026/01/27/NODE-BASED-DESIGN-TOOL-FLORA-RAISES-42M-FROM-REDPOINT-VENTURES/ [https://techcrunch.com/2026/01/27/node-based-design-tool-flora-raises-42m-from-redpoint-ventures/] * HTTPS://WWW.MARKETINGBREW.COM/STORIES/2026/01/27/WOODSY-OWL-BATTERY-RECYCLING [https://www.marketingbrew.com/stories/2026/01/27/woodsy-owl-battery-recycling]

AI's Role in ICE, DOT, and Retail; Anthropic's AI Warnings; Synthesia's Growth; ChatGPT Ads Rise

In this episode of the AI in Marketing podcast, we delve into the latest developments at the intersection of technology, ethics, and business. We begin with the controversy surrounding Palantir's involvement with ICE, as employees raise ethical concerns over the company's federal contracts. Next, we explore the Trump administration's plan to use AI for drafting transportation regulations, sparking debate over the role of AI in government. We then discuss Anthropic CEO Dario Amodei's warnings about the risks of super-human intelligence and its potential societal impacts. We also cover the viral AI-generated videos of Brooklyn and Victoria Beckham, highlighting the challenges of distinguishing reality from fabrication in digital media. In other news, Synthesia secures $200 million in funding, emphasizing the growing interest in AI-generated video content. We examine the evolving role of CMOs in the AI era, as discussed at ADWEEK's Marketing Vanguard Inspiration Excursion. Additionally, we look at how retailers are partnering with AI companies to transform e-commerce, despite concerns over data control. Finally, we discuss the impact of ChatGPT Ads on the marketing landscape, showcasing AI's potential to revolutionize consumer engagement and advertising strategies. Join us as we navigate these dynamic shifts in the world of AI and marketing. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://WWW.WIRED.COM/STORY/PALANTIR-ICE-DHS-ALEX-PRETTI-KILLING-WORKERS-SLACK-MINNEAPOLIS/ [https://www.wired.com/story/palantir-ice-dhs-alex-pretti-killing-workers-slack-minneapolis/] * HTTPS://WWW.PROPUBLICA.ORG/ARTICLE/TRUMP-ARTIFICIAL-INTELLIGENCE-GOOGLE-GEMINI-TRANSPORTATION-REGULATIONS [https://www.propublica.org/article/trump-artificial-intelligence-google-gemini-transportation-regulations] * HTTPS://WWW.AXIOS.COM/2026/01/26/ANTHROPIC-AI-DARIO-AMODEI-HUMANITY [https://www.axios.com/2026/01/26/anthropic-ai-dario-amodei-humanity] * HTTPS://WWW.NYTIMES.COM/2026/01/26/BUSINESS/MEDIA/BROOKLYN-BECKHAM-VICTORIA-FEUD-AI-VIDEOS-DANCING.HTML [https://www.nytimes.com/2026/01/26/business/media/brooklyn-beckham-victoria-feud-ai-videos-dancing.html] * HTTPS://THENEXTWEB.COM/NEWS/SYNTHESIAS-VALUATION-JUMPS-TO-4B-AFTER-200M-RAISE [https://thenextweb.com/news/synthesias-valuation-jumps-to-4b-after-200m-raise] * HTTPS://WWW.ADWEEK.COM/BRAND-MARKETING/DAVOS-CMO-SUMMIT-TRUST-PERFORMANCE-AI-TAKEAWAYS/ [https://www.adweek.com/brand-marketing/davos-cmo-summit-trust-performance-ai-takeaways/] * HTTPS://WWW.RETAILDIVE.COM/NEWS/RETAILS-AI-BET-RISKS-DATA-MARKET-SHARE/810202/ [https://www.retaildive.com/news/retails-ai-bet-risks-data-market-share/810202/] * HTTPS://WWW.FORBES.COM/SITES/TERDAWN-DEBOE/2026/01/26/CHATGPT-ADS-JUST-CHANGED-THE-RULES-OF-MARKETING-FOREVER/ [https://www.forbes.com/sites/terdawn-deboe/2026/01/26/chatgpt-ads-just-changed-the-rules-of-marketing-forever/]

Pope Leo XIV on Digital Ethics, Bessemer AI Center Debate, and OpenAI's Strategic Moves

In this episode, we delve into Pope Leo XIV's message for the LX World Day of Social Communications, where he addresses the challenges of the digital age. The Pope emphasizes the need to protect human dignity and authentic encounters from technologies that simulate and manipulate human voices and faces. He warns against the polarizing effects of networks and algorithms and the uncritical trust in AI. To counter these issues, he calls for an alliance based on responsibility, cooperation, and education. Next, we explore the controversy in Bessemer, Alabama, where residents oppose a $14.5 billion AI data center project due to environmental concerns, despite local officials' support. The project, part of a national push for AI dominance, faces skepticism over its economic benefits and potential harm to local ecosystems. Meanwhile, 1X Technologies introduces the 1X World Model for its humanoid robot, NEO, enabling it to learn tasks by watching videos. This advancement marks a significant step towards autonomous robot learning, allowing NEO to perform tasks with unfamiliar objects and environments. In other news, Chinese AI models gain prominence globally, with companies like Pinterest and Airbnb adopting them for cost-effective and customizable solutions. This shift highlights China's growing influence in democratizing AI technology. OpenAI restructures its leadership, appointing Barret Zoph to lead enterprise AI sales as it aims to regain market share by 2026. Despite facing increased competition, OpenAI focuses on enterprise expansion and strengthens its position through strategic partnerships. OpenAI CEO Sam Altman navigates a pivotal year, investing heavily in infrastructure and expanding into various sectors. Despite competition and financial challenges, Altman remains optimistic about AI's transformative impact and OpenAI's future success. OpenAI launches ChatGPT Health, a feature for secure health-related inquiries, and ChatGPT for Healthcare, aimed at professionals. Despite privacy assurances, concerns remain about data security and the potential for misleading health advice. Elsewhere, Amsterdam-based Mews secures €255 million in funding to enhance its AI and automation capabilities for hotel operations. The investment reflects growing interest in platforms that combine AI and fintech to modernize the hospitality industry. Finally, Elizabeth Cook, a senior partner at FleishmanHillard, emphasizes action over explanation in crisis communication. She advocates for proactive solutions and highlights the importance of honesty, accountability, and transparency in maintaining credibility during crises. Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! Stan Berteloot [https://www.linkedin.com/in/berteloot/] is a French-American journalist, marketing strategist, and AI expert based in Princeton, New Jersey. A University of Maryland journalism graduate, he navigates the intersection of storytelling, technology, and culture. As Head of Strategy and CTO at Nytro Marketing [https://www.nytromarketing.com/], he pioneered AI-driven content creation, launching the AI in Marketing podcast. He also hosts Back in America, a podcast exploring American identity through in-depth conversations on race, misinformation, and AI ethics. Start your VoiceStream [https://getvoicestream.com/] free trial today! 📚 SOURCES: * HTTPS://INFOVATICANA.COM/EN/2026/01/24/LEO-XIV-LAUNCHES-A-MESSAGE-FOR-THE-DIGITAL-ERA-SAFEGUARDING-FACES-AND-VOICES-MEANS-ULTIMATELY-SAFEGUARDING-OURSELVES/ [https://infovaticana.com/en/2026/01/24/leo-xiv-launches-a-message-for-the-digital-era-safeguarding-faces-and-voices-means-ultimately-safeguarding-ourselves/] * HTTPS://WWW.NYTIMES.COM/2026/01/25/US/POLITICS/TRUMP-AI.HTML [https://www.nytimes.com/2026/01/25/us/politics/trump-ai.html] * HTTPS://WWW.THEROBOTREPORT.COM/1X-LAUNCHES-WORLD-MODEL-ENABLING-NEO-ROBOT-TO-LEARN-TASKS-BY-WATCHING-VIDEOS/ [https://www.therobotreport.com/1x-launches-world-model-enabling-neo-robot-to-learn-tasks-by-watching-videos/] * HTTPS://WWW.BBC.COM/NEWS/ARTICLES/C86V52GV726O [https://www.bbc.com/news/articles/c86v52gv726o] * HTTPS://TECHCRUNCH.COM/2026/01/22/OPENAI-IS-COMING-FOR-THOSE-SWEET-ENTERPRISE-DOLLARS-IN-2026/ [https://techcrunch.com/2026/01/22/openai-is-coming-for-those-sweet-enterprise-dollars-in-2026/] * HTTPS://WWW.THEGUARDIAN.COM/TECHNOLOGY/NG-INTERACTIVE/2026/JAN/25/SAM-ALTMAN-OPENAI [https://www.theguardian.com/technology/ng-interactive/2026/jan/25/sam-altman-openai] * HTTPS://WWW.THEVERGE.COM/REPORT/866683/CHATGPT-HEALTH-SHARING-DATA [https://www.theverge.com/report/866683/chatgpt-health-sharing-data] * HTTPS://THENEXTWEB.COM/NEWS/MEWS-RAISES-E255M-TO-ACCELERATE-AI-AND-AUTOMATION-IN-HOSPITALITY [https://thenextweb.com/news/mews-raises-e255m-to-accelerate-ai-and-automation-in-hospitality] * HTTPS://WWW.PRDAILY.COM/FLEISHMANHILLARD-SENIOR-PARTNER-ON-THE-NEW-RULES-OF-CRISIS-SPOKESPERSONSHIP/ [https://www.prdaily.com/fleishmanhillard-senior-partner-on-the-new-rules-of-crisis-spokespersonship/]