Episode 11: Coaching Systems

Episode 16: YourNuts Owner/Founder Hieu Mai

Most men don't realize that their underwear could be secretly sabotaging their testosterone levels and overall health. Hugh Mai, founder of Your Nuts, reveals the groundbreaking science behind natural fibers—like merino wool—and how they can protect and enhance male vitality in ways you've never considered. In this energizing episode, Hugh shares his personal journey from facing health challenges to creating a premium underwear brand rooted in men's wellness. You'll discover how common clothing materials disrupt hormones, the impressive thermo-regulating benefits of merino wool, and the precise design choices that ensure support without overheating—supporting peak performance and fertility. Hugh also dives into the challenges and triumphs of launching a product that's all about quality, durability, and elevating your daily comfort. We break down the real reasons behind men's underwear design—why support and breathability matter more than you think—and how these details could have a ripple effect on your confidence, relationships, and health. Hugh's story exemplifies how purpose-driven entrepreneurship can lead to innovations that benefit not just your wardrobe, but your life. Whether you're a fitness enthusiast, a health-conscious man, or just curious about how what you wear impacts your body at a hormonal level, this episode is a must-listen. Hugh's passionate approach to elevating men's clothing through natural, health-optimized fibers is a game-changer. And if you've ever wondered what it truly takes to go from idea to market in just two years, Hugh's journey will inspire you to think bigger. Get ready to challenge your assumptions about underwear, improve your body's performance, and support a movement that prioritizes health without compromise. Perfect for entrepreneurs, fitness fanatics, and anyone wanting to upgrade their confidence—this conversation is your next step for aiming up.

Episode 15: Reintroducing the Podcast & Aiming Up Individually This Year

Kenneth and Trey are back! In this episode, they reintroduce the Aiming Up podcast and share its purpose — bringing positivity, balance, and real conversations to the health and fitness space. Both Kenneth and Trey individually dive into what "Aiming Up" looks like in their own lives right now, getting personal about their goals and growth. They also give a glimpse into what's ahead for the podcast and what listeners can expect in the future.

Episode 14: Jake Doleschal - Training Fatigue, Recovery, and the Smarter Way to Build Muscle

Training Fatigue, Recovery, and the Smarter Way to Build Muscle This week on Aiming Up with Kenneth and Trey, we're joined by Jake Doleschal to break down training fatigue, recovery, and smarter hypertrophy programming. We dive into why fatigue is more than just feeling tired, how volume and frequency impact muscle growth, and why doing more work is not always the best path to better results. Stay connected with us: • Trey Bruffey: • Instagram: @beoppositetraining • Email: beoppositetraining@gmail.com [beoppositetraining@gmail.com] • The Collective Supplement Co - Code: Tb10 • Kenneth Almond: • Instagram: @kenneth_almond_ • Email: kenneth@trueoptimalperformance.com [kenneth@trueoptimalperformance.com] • Pure Factor Formulations - Code: TOP10

Episode 13: Part 2 W/Anthony Castore

This week on Aiming Up with Kenneth and Trey, we’re joined by Anthony Castore to break down advanced peptide strategy. We dive into GHK application, proper sequencing, and why redox balance and foundational health determine how effective these protocols really are.  Stay connected with us: * Trey Bruffey: * Instagram: @beoppositetraining [https://www.instagram.com/beoppositetraining/] * Email: beoppositetraining@gmail.com * The Collective Supplement Co [https://thecollectivesupplementco.com/]- Code: Tb10 * Kenneth Almond: * Instagram: @kenneth_almond_ [https://www.instagram.com/foundrytrainingnutrition/] * Email: kenneth@trueoptimalperformance.com * Pure Factor Formulations [https://www.purefactorformulations.com/]- Code: TOP10

Episode 12: Real Coaching in Real Time: Show Prep Case Study

Real coaching decisions in real time. Kenneth and Trey break down the strategy behind preparing Kenneth’s athlete for competition and the adjustments made leading into peak week.  Stay connected with us: * Trey Bruffey: * Instagram: @beoppositetraining [https://www.instagram.com/beoppositetraining/] * Email: beoppositetraining@gmail.com * The Collective Supplement Co [https://thecollectivesupplementco.com/]- Code: Tb10 * Kenneth Almond: * Instagram: @kenneth_almond_ [https://www.instagram.com/foundrytrainingnutrition/] * Email: kenneth@trueoptimalperformance.com * Pure Factor Formulations [https://www.purefactorformulations.com/]- Code: TOP10