Behind The Stripe

From Demo Guy to Dealer: Colton Medlin's Journey

1 h 17 min · 25. feb. 2026
episode From Demo Guy to Dealer: Colton Medlin's Journey cover

Description

In this episode, Colton Medlin shares his inspiring journey from being a demo guy for Ferris mowers to becoming a successful dealer. He discusses the importance of social media in promoting his work, the challenges and rewards of running a dealership, and the competitive landscape of the lawn care industry. Colton emphasizes the significance of customer engagement, product knowledge, and the dealer's role in the sales process. His story is a testament to taking risks and seizing opportunities in the entrepreneurial world. In this engaging conversation, Colton Medlin shares insights into the lawn equipment industry, discussing professionalism, performance, and the importance of customer service. He reflects on his journey of starting a lawn equipment business, setting ambitious sales goals, and the entrepreneurial mindset required to succeed. The discussion also touches on the role of influencers in the lawn care space, financing options for customers, and motivational advice for aspiring dealers.

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