Build & Inspire - Business Stories Meant to Inspire

NEW SHOW - Prove It Matters - Influencer Marketing Sucks!? Episode

There isn't enough healthy debate in business. Prove It Matters is a show that changes that. In this episode Jason Falls debates the Influencer Marketing as a viable, effective method of marketing. ProveItMatters.com

Episode 13: Jorge Lurueña López (EJR-Quartz for European Space Agency (ESA) Digital Marketing)

EJR-Quartz for European Space Agency (ESA) digital marketing and content marketing professional, Jorge Lurueña López, dives deep into the inner workings of the space agency’s social media and digital engagement practices. Jorge joins Leo Morejon from his home in Rome, Italy and covers how the novel coronavirus has impacted him and his team, how he handles misinformation (from flat earthers to moonwalk deniers), and what he’s excited about when it comes to new developments in space technology and exploration, among many other fascinating topics on across space and marketing.

Episode 12: Jason Falls (Author, Keynote Speaker, Marketer, Bourbon Enthusiast)

Marketing leader and pioneer, Jason Falls, shares his story on being a keynote speaker, becoming an author, and tells how he managed both. All while working a full-time position in agencies as well as e-commerce. Jason is the author of No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing and the co-author of The Rebel's Guide to Email Marketing: Grow Your List, Break the Rules, and Win, and currently works as Director of Digital and Social Strategy at Cornett. In this episode, Jason also dives deep into the importance of influence in marketing as well as business overall, including more information on his upcoming book focused on influencer marketing and set to come out in late 2020.

Episode 11: Karen Freberg (Social Media Expert, Associate Professor, Speaker)

Karen Freberg is an associate professor in strategic communications at the University of Louisville as well as an adjunct instructor for the Integrated Marketing Communications (IMC) Graduate Online Program at West Virginia University. In this episode, Karen talks about how she’s connecting social media practitioners with educators to support students as they enter the workplace and to help businesses grow with better talent. Karen also shares about her time in France for the Cannes Lions’ Educators Summit, how students can best prepare to land the job they want, tips for social media public speakers, and much more. Connect with Karen Freberg: * Website: http://karenfreberg.com/ [http://karenfreberg.com/] * LinkedIn: https://www.linkedin.com/in/karenfreberg/ [https://www.linkedin.com/in/karenfreberg/] * Twitter: https://twitter.com/kfreberg [https://twitter.com/kfreberg] * Instagram: https://www.instagram.com/kfreberg/ [https://www.instagram.com/kfreberg/] * Karen’s Book: https://l3o.me/2Ygc438 [https://l3o.me/2Ygc438]

Episode 10: Sharon Joseph (Founder, CEO of BREWASIS)

Sharon Joseph is an entrepreneur and CEO looking to solve your business issues through data. In this episode, learn from Sharon the challenges, opportunities, and solutions women founders have in business – especially in the alcohol, craft brewery, and cannabis business. Sharon also shares with us how she went from the corporate world, working for the likes of PepsiCo and Reckitt Benckiser (RB), to starting BREWASIS, and how she motivates her teams and is growing her business. Using data in your everyday life and the importance of focusing on mental health for personal and business growth are just some of the other topics we cover. Connect with Sharon Joseph: * BREWASIS: https://Brewasis.com/ [https://brewasis.com/] * LinkedIn: https://www.linkedin.com/in/sharonemilyjoseph/ [https://www.linkedin.com/in/sharonemilyjoseph/]