Business Growth Spotlight

Ep. 202 Physician Entrepreneurs: How to Bring a New Medical Technology to Market Without Waiting for Perfect Conditions with Dr. Michael Rubenstein

29 min · 15. maj 2026
episode Ep. 202 Physician Entrepreneurs: How to Bring a New Medical Technology to Market Without Waiting for Perfect Conditions with Dr. Michael Rubenstein cover

Description

Show Notes: In this episode of the Business Growth Spotlight, host Heidi Schalk sits down with Dr. Michael Rubenstein, co-founder of Relief Now Laser Centers. Dr. Mike shares his remarkable journey from sales and marketing to becoming a chiropractor, and ultimately building a differentiated laser pain relief brand that has grown into an unfranchise model with locations across the United States and even Dubai. He breaks down the business model behind Relief Now Laser Centers, how they help both patients and doctors, and why laser therapy is the future of non-invasive pain treatment.  Key Takeaways 1.     Differentiation is survival. In a commoditized market, finding a unique clinical offering is the key to long-term growth and profitability. 2.     Laser therapy expands your patient universe. By operating as a laser pain center rather than a traditional chiropractic office, you can attract the 87% of people who would never seek chiropractic care. 3.     Start before you are ready. Dr. Mike and his partner launched Relief Now during a global pandemic because they finally had time to build the systems, not because conditions were perfect. 4.     Referrals are still king. Even in the age of digital marketing, 80% of Relief Now's B2B growth comes from relationships and referrals built over years of practice. 5.     AI is a back-end game changer. From CRM automations to call bots to lead reactivation, AI tools like GoHighLevel and Claude are helping practices run leaner and smarter. 6.     Top of funnel is the ultimate bottleneck. When your product sells itself once people see it, the real challenge becomes generating a consistent flow of qualified leads. 7.     Success leaves clues. Find someone who has already built what you want to build, mimic their path, and collapse your timeline. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/ [https://www.linkedin.com/in/michael-rubenstein-dc-b1373491/] Website:  https://thelasermasters.com/ [https://thelasermasters.com/] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

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215 episodes

episode Ep. 214 How Rebel Health Is Reinventing Healthcare for Entrepreneurs and Business Owners artwork

Ep. 214 How Rebel Health Is Reinventing Healthcare for Entrepreneurs and Business Owners

Show Notes: Goldman, Founder and CEO of Rebel Health Alliance, to discuss how he's challenging traditional healthcare and creating a completely different model centered around prevention, longevity, optimization, and personalized care. John shares how his own health struggles led him to build a national healthcare company focused on helping people take ownership of their health before disease becomes a problem. The conversation also dives deep into entrepreneurship, founder led marketing, personal branding, customer acquisition, AI, accountability, and what it really takes to grow a successful business from the ground up. Whether you're interested in optimizing your health, scaling your business, or building a stronger personal brand, this episode delivers practical insights and real world lessons. Bio: John Goldman is a precision medicine entrepreneur and human performance advocate. As the Founder and CEO of Rebel Health Alliance, he built a concierge healthcare company that combines top physicians, dietitians, strength coaches, and epigenetic counselors into one coordinated team built around the individual. Frustrated by a healthcare system that only reacts when people get sick, John set out to change the model entirely. To prove what's possible, he's currently running "Project Unreasonable", a personal experiment to transform himself from an average founder into a Boston Marathon qualifier in 18 months or less using his own company's protocols. His approach is simple: data-backed, proactive, and deeply personal. To connect with our guest, click on the links below: X:  https://x.com/rebelhealth_ [https://x.com/rebelhealth_] Instagram: :https://www.instagram.com/rebelhealth_/ [https://www.instagram.com/rebelhealth_/] X: https://www.x.com/johngoldman  [https://www.x.com/johngoldman] Website:  https://rebelhealthalliance.io/  [https://rebelhealthalliance.io/] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint]

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episode Ep. 213 The Hidden Challenges Every CEO Faces with Brent A. Hafele artwork

Ep. 213 The Hidden Challenges Every CEO Faces with Brent A. Hafele

Show Notes: In this episode of the Business Growth Spotlight, Heidi Schalk sits down with leadership coach and business strategist Brent Hafele, founder of Vibrancy Unlocked. Brent shares what really happens behind the scenes for CEOs and why leadership challenges often become the biggest growth barriers organizations face. From loneliness at the top and decision fatigue to burnout and team development, Brent provides powerful insights into what separates struggling leaders from thriving ones. He also explains why most growth challenges are actually leadership challenges, how CEOs can build stronger teams, and why self awareness may be the most important skill a leader can develop. Whether you're a CEO, founder, executive, or business owner looking to grow your organization, this conversation offers practical wisdom for leading with greater clarity, confidence, and impact. Bio: Brent A. Hafele, M.A., PCC,  President & Coach to CEOs Hi, I'm Brent. Over my career, I led in the number one or number two role in multiple businesses and nonprofits on the local, national, and international level. Starting in 2008, I also worked as a consultant, partnering with 180+ CEOs and senior leaders across North America on fundraising, board governance, strategic planning, and organizational leadership. That consulting work gave me a front-row seat to executive leadership—I observed their styles, traits, quirks, struggles, and blind spots. While I wasn't contracted specifically for leadership coaching, I often found myself helping those CEOs navigate the human side of leadership as we tackled their organizational challenges together. The work world can too easily strip away our humanity with expectations that prevent you from being you. Given the chance, it will challenge your values, divide your family, and leave you beat up. I founded Vibrancy Unlocked in 2022 because I saw a better way. CEOs needed more than strategic advice—they needed a partner who understood the weight of executive leadership and could help them break free from the patterns keeping them stuck. There are few things I love more than supporting a leader and their team as they press on into the next season. And it is my joy to walk with you toward vibrancy. To listen. To Question. To Strategize. To Encourage. To Celebrate. Bring on the real and the raw. Let's get to work. Credentials ICF Professional Certified Coach (PCC) Gallup-Certified Strengths Coach M.A. in Nonprofit Leadership & Philanthropy B.A. in Organizational Communication 20+ years leading for-profit and nonprofit organizations Worked with 180+ CEOs as a consultant and coach since 2008 Personal Believer. Husband. Father. Friend. Leader. Coach. Location:  Based in Eau Claire, Wisconsin. To connect with our guest, click on the links below: LinkedIn:  Brent A. Hafele, M.A., PCC | LinkedIn [https://www.linkedin.com/in/brenthafele/]  Website:  https://www.vibrancyunlocked.com/ [https://www.vibrancyunlocked.com/] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint]

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episode Ep. 212 Leadership Lessons from the Battlefield with David Fivecoat artwork

Ep. 212 Leadership Lessons from the Battlefield with David Fivecoat

Show Notes: What if the best leadership training wasn't in a conference room but on a historic battlefield? In this fascinating episode of the Business Growth Spotlight, Heidi Schalk sits down with leadership expert, executive coach, author, and retired Army Colonel David Fivecoat. After serving 24 years in the military and leading organizations ranging from 40 people to several thousand, David has developed a unique approach to leadership development that takes executives and leadership teams directly to historic battlefields. From Normandy to Gettysburg, David uses real historical events, leadership decisions, and moments of extreme pressure to help business leaders strengthen communication, decision making, initiative, and resilience. David also shares the entrepreneurial journey of launching a consulting company during the height of COVID, the lessons he learned about grit, and why persistence is often the deciding factor between success and failure. If you're looking for a fresh perspective on leadership, team development, and business growth, this episode delivers valuable insights you won't hear anywhere else. Bio* After 24 years as a US Army paratrooper, as well as 4 combat tours in Iraq and Afghanistan, Colonel David Fivecoat, US Army, Retired, founded The Fivecoat Consulting Group. The author of the book Grow Your Grit, he now develops leaders through executive coaching, keynote speeches, workshops, and battlefield based leadership experiences (corporate staff rides). A native Ohioan, David Fivecoat resides in Columbus, Georgia. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/company/tfcg-llc  [https://www.linkedin.com/company/tfcg-llc] Website:  https://www.thefivecoatconsultinggroup.com/  [https://www.thefivecoatconsultinggroup.com/] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint]

8. juni 202641 min
episode Ep. 211 The Three C's of Persuasive Communication Every Leader Needs to Know with Danny Bobrow artwork

Ep. 211 The Three C's of Persuasive Communication Every Leader Needs to Know with Danny Bobrow

Show Notes: In this episode of Business Growth Spotlight, Heidi Schalk sits down with Danny Bobrow, founder of The Persuasion Blueprint, to explore how authentic communication can transform relationships, leadership, business growth, and everyday interactions. Danny shares his remarkable journey from overcoming significant visual impairment challenges to building successful businesses and developing a proven framework for persuasive communication. His approach is built on a simple but powerful principle: people make decisions emotionally and justify them logically. Together, Heidi and Danny dive into the three pillars of persuasive communication: Caring, Connection, and Collaboration, while discussing why listening may be the most valuable communication skill of all. To connect with our guest, click on the links below: LinkedIn: https://www.linkedin.com/in/dannybobrow/ [https://www.linkedin.com/in/dannybobrow/]    Facebook:  https://www.facebook.com/DanielABobrow [https://www.facebook.com/DanielABobrow]  Instagram:  https://www.instagram.com/danielabobrow [https://www.instagram.com/danielabobrow]  Website:   www.DannyBobrow.com  [http://www.dannybobrow.com] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

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episode Ep. 210 Why Most Leaders Focus on Performance Instead of Purpose and Pay the Price with Olivier Lemaignen artwork

Ep. 210 Why Most Leaders Focus on Performance Instead of Purpose and Pay the Price with Olivier Lemaignen

Show Notes: What does it really mean to build a high performing organization? In this powerful episode of Business Growth Spotlight, Heidi Schalk sits down with leadership coach, marketing strategist, and author Olivier Lemaignen to explore the leadership principles that drive sustainable growth, stronger teams, and meaningful impact. After spending more than 30 years climbing the corporate ladder and serving as a marketing executive in Silicon Valley, Olivier made an intentional pivot into coaching. What began as a desire to escape corporate politics became a mission to help leaders become better versions of themselves while creating high performing organizations built on clarity, purpose, and service. Throughout the conversation, Olivier shares why many leaders focus too heavily on performance metrics while overlooking the most important question: What are we actually trying to accomplish? Together, Heidi and Olivier dive into leadership development, organizational growth, servant leadership, coaching, AI, business development, and the importance of defining your personal and professional True North. If you're a business owner, executive, team leader, or entrepreneur navigating growth, this episode offers practical insights that can help you lead more effectively while building a legacy that lasts. Bio: Over the past 30+ years, I have led and grown B2B, B2C, and marketplace-driven platforms across companies such as Intuit, LegalZoom, Credit Sesame, and Align Technology.  My work has consistently focused on building repeatable revenue engines — aligning product, go-to-market, pricing, and operations to create durable growth and strong unit economics.I’ve operated both inside Fortune 500 environments and growth-stage companies.  Then I pivoted to my true passion (which also turned out to my secret sauce for my success as a marketing executive): helping people grow into better versions of themselves, making sure the rising tide lifts all boats. To connect with our guest, click on the links below: LinkedIn:  https://www.linkedin.com/in/olivierlemaignen/  [https://www.linkedin.com/in/olivierlemaignen/] Website:   https://www.hpocoach.com  [https://www.hpocoach.com] Connect with me: LinkedIn:  https://www.linkedin.com/in/heidischalkcoaching/ [https://www.linkedin.com/in/heidischalkcoaching/] 🎁 Grab your Spotlight to Scale Blueprint:  https://spotlighttoscale.com/blueprint [https://spotlighttoscale.com/blueprint] 🎁 Looking for the solution to missed calls and leaking revenue?  Check out Leah, our AI employee then get your free custom demo for your business:  myhlhgrowthsolutions.com/leah [https://myhlhgrowthsolutions.com/leah]

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