Cover image of show Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Podcast by Jordan Rothwell Perry

English

Business

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About Clicks and Giggles | Your Backstage Pass to Digital Marketing Strategies

Welcome to Clicks and Giggles, where marketing wisdom meets humor, hosted by the seasoned marketing pro, Jordan Rothwell Perry. Tailored for individuals with compelling offers, this podcast is your backstage pass to the world of digital marketing strategies. Jordan, a 3rd generation agency founder, peels back the curtain on advertising myths perpetuated by the "bros" and "agency gurus," offering behind-the-scenes insights on making marketing truly click, connect, and convert.Each episode delivers practical insights, interviews with inspiring women, and a refreshing "live, laugh, launch" perspective to the business world. Clicks and Giggles is more than a podcast; it's a journey with a mentor who understands that marketing is about people, connection, and having a good time.And if weekly episodes aren’t enough for you and you want more of your favorite Click Magnet, you can connect with Jordan over on Instagram at @launchwithjordan.

All episodes

63 episodes

episode The Ground Floor Opportunity: Your Own Business artwork

The Ground Floor Opportunity: Your Own Business

You don’t need a “ground floor opportunity” from someone else—you are the opportunity. In this episode, I’m sharing why building your own business is the most powerful move you can make. From MLM stories (yes, I was once the lipstick lady) to lessons on ownership, email lists, and sustainable offers, I’ll remind you why going all in on your own business is the best bet you’ll ever make. Let’s dig in, get gritty, and build something no one can take from you. Topics covered in this episode: * Why your own business is the ultimate “ground floor” opportunity. * Jordan’s MLM story and how it taught her about sales. * The danger of building on platforms you don’t own. * Why email lists and websites are critical business assets. * How to validate your offer before you sell it. * The importance of building a business your way—not just copying your coach. * Encouragement to build long-term assets and think about your exit strategy. _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan [https://www.instagram.com/launchwithjordan] or at www.launchbyjr.com [https://www.launchbyjr.com/]

23 Apr 2025 - 14 min
episode Spring Clean Your Business: Quick Fixes & Big Wins artwork

Spring Clean Your Business: Quick Fixes & Big Wins

It’s time to spring clean your business! In this episode, I’m giving you a checklist of quick but powerful fixes to refresh your marketing, client experience, and backend systems. From updating your Instagram bio to auditing your lead magnets and contracts, these small tweaks can make a huge impact. Let’s dive in and get things running smoothly! Topics covered in this episode: * Why a simple Instagram bio update can boost conversions. * How to optimize your link in bio for better traffic and tracking. * The importance of testing your own lead magnet experience. * How to audit your client onboarding process for a seamless experience. * The secret to increasing customer lifetime value with better follow-ups. * Why small operational tweaks can make a huge difference in business growth. _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan [https://www.instagram.com/launchwithjordan] or at www.launchbyjr.com [https://www.launchbyjr.com/]

12 Mar 2025 - 16 min
episode How Sampling Builds Trust & Converts artwork

How Sampling Builds Trust & Converts

Ever walked into Sephora just to browse and somehow left with a bag full of products? Same. And it’s all because of sampling. In this episode, I break down why Sephora’s free sample strategy works so well and how you can apply the same approach to your business. From lead generation to crafting the perfect freebie, I’ll show you how to create an irresistible first experience that builds trust and leads to sales. Let’s make your offers impossible to ignore! Topics covered in this episode: * How Sephora’s sampling strategy gets people to buy. * Why offering a “taste” of your services builds trust. * The key to creating a freebie that actually leads to sales. * Why lead generation is more than just collecting emails. * How to use data to double down on what’s working in your business. * Preparing for ads the right way before you start spending. _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan [https://www.instagram.com/launchwithjordan] or at www.launchbyjr.com [https://www.launchbyjr.com/]

5 Mar 2025 - 15 min
episode Double Phones, Double Freedom artwork

Double Phones, Double Freedom

Ever feel like you can’t escape your work notifications? Same. A year ago, I was drowning in client texts, voice memos, and endless emails—and I knew something had to change. Enter the fun phone. In this episode, I’m sharing what it’s really like to have two phones, the pros and cons, and how this simple shift has helped me create better boundaries, improve communication, and reclaim my personal time. If you struggle with disconnecting, this one’s for you! Topics covered in this episode: * Why I decided to get a second phone for work. * The biggest benefits of separating business and personal communication. * How this shift improved my client experience and team efficiency. * Unexpected challenges and funny moments from having two phones. * Importance of setting boundaries and training clients on communication. * Tips for creating a work-life balance that actually works. _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan [https://www.instagram.com/launchwithjordan] or at www.launchbyjr.com [https://www.launchbyjr.com/]

26 Feb 2025 - 15 min
episode The Power of Client Experience: Small Tweaks, Big Impact! artwork

The Power of Client Experience: Small Tweaks, Big Impact!

Your client experience can make or break your business. In this episode, I’m sharing real-life lessons on why the little things—like communication, expectations, and follow-ups—matter more than you think. From what not to say to clients (please, never tell someone you’re squeezing them in!) to simple tweaks that increase retention and referrals, this is your sign to audit your client experience. Small shifts can lead to big wins, and I’ll show you how! Topics covered in this episode: * Why clear communication is the foundation of a great client experience. * The impact of small changes in how you handle client interactions. * The importance of setting clear expectations from the start. * How to audit and improve your onboarding process. * The role of automation in enhancing the client journey. * Why retention and referrals matter more than constant lead generation. _____________________________________________________ Thanks for listening to Clicks and Giggles! ➡️ Ready to start using paid ads in your business? Grab my 3 Ways to Know You’re Ready for Ads guide: https://www.launchbyjr.com/three-ways-to-know-youre-ready-for-ads ➡️ Weekly episodes aren’t enough for you? You can connect with me over on Instagram at @launchwithjordan [https://www.instagram.com/launchwithjordan] or at www.launchbyjr.com [https://www.launchbyjr.com/]

19 Feb 2025 - 14 min
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