CPACA - Big Ideas

Bonnie Buol Ruszczyk: Creating a Positive Customer Experience

Understanding what customer experience is – and how to create a positive one for the duration of all client relationships – can differentiate your firm, increase client loyalty, and grow your revenue too.

Sarah Elliott: Creating New Possibilities through a Coaching Culture

Just imagine what’s possible for your organization when you unlock the latent potential of your people and inspire them to reach new heights! We will explore how you can create new possibilities for your organization, the people in it and everyone you serve by creating a coaching culture.

Sarah Dobek: Lead Generation in a Virtual World

Many firms know that digital and virtual can be important for their growth, but they aren’t always sure how to make a shift to have it play a bigger role in their growth.

Tamera Loerzel: Addressing Racism at Work: Start with Microaggressions

Confronting racism begins by educating ourselves and talking about it, even when it is difficult and uncomfortable. Take one piece at a time, such as understanding how microaggressions show up daily for people of color, so you can develop a new way of thinking and interacting in our workplaces. and I think we have to start by talking about it - and not in temporary memes and social media posts or even inspiring messages from our leadership team. I believe we have authentically engage in conversations and look where I am responsible for racism, particularly with Blacks and African Americans.

Sandra Wiley: Attributes Needed to Move from Technical Advisor to Consultant

Everyone understands that firms must move to advisory and consultative soon, but the question is how. In this podcast Sandra will answer the how, but also the what and the who!