Creative Juice

Can music marketing actually help you hit your goals or is it just more noise in an already distracted industry?   In this episode of Creative Juice, Jack is joined by IndieFounder Lead Strategist Jonah McLean to answer that question with real stories from artists who hit their goals and the marketing that helped them! Learn how to stay authentic in your marketing without losing effectiveness, how to engage with your fans as your audience is building, and what systems you need to own your data and connect fans to sales!   If you're planning to release an album, go on tour, or just want to stop spinning your wheels, this episode will give you the clarity to connect your music marketing to your actual goals!   DISCOVER: 1. How To Stay Authentic In Your Marketing And Still Get Results 2. What It Really Means To Engage With Fans Beyond Basic Interactions 3. Why Owning Your Data Matters And How To Build The Infrastructure To Do It 4. How Simple Marketing Systems Keep You From Running In Circles 5. What Prep Work You Need Before Marketing An Album Or Tour 6. How To Tie Fan Engagement Directly To Sales And Revenue   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Apply To Work With The IndieFounder Team [https://indepreneur.io/founder-solo] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services]

Many artists miss a fundamental business truth. Turning one-time buyers into lifelong customers and building your fan base year over year is where real growth happens.   In this episode of Creative Juice, Jack and Circa share strategies and stories about how to keep your fans coming back for more after they’ve made their first purchase! Learn the three ways to grow a business, why high-ticket offers should have a place in your membership and product lineup, and why your best fans want to buy more from you—and how your marketing should actually scare the wrong people away!   If you want to build a loyal customer base and create more predictable revenue in your music career, this episode will give you the tools to make it happen!   DISCOVER: 1. What The Three Ways To Grow Your Music Business Are And How To Use Them 2. Why Including High-ticket Offers Can Unlock More Revenue From Your Best Fans 3. How 20% of Your Customers Could Be Responsible for 80% of Your Income 4. What To Expect When Using Free + Shipping & Handling Offers And The Trade-offs Involved 5. Why Your Marketing Should Repel The Wrong People To Attract The Right Ones   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

Getting fans to follow you is one thing — getting them to buy from you is another. But when you do it right, it can change everything for your music career...   In this episode of Creative Juice, Jack and Circa share stories of converting fans into first time customers and different ways we've seen it happen! Learn how to expand your playbook with offers that actually fit your brand, use live shows as powerful sales moments, and monetize viral growth the right way!   If you’ve been wondering how to turn all that attention you’re getting into real revenue, this episode will give you offer ideas to get you started!   DISCOVER: 1. How To Create Offers That Feel Natural To You And Your Fans 2. Why Live Shows Are A Great Catalyst For Turning Fans Into Customers 3. What To Do After Viral Growth To Capture And Convert New Audiences 4. How To Use Tripwires To Get Your Fans To Buy 5. Why Building Simple Sales Systems Now Will Help As Your Audience Scales   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

Ever feel stuck wondering when (and how) to actually make offers to your fans? Most artists either rush it... or never do it at all!   In this episode of Creative Juice, Jack and Circa have a candid conversation about timing your calls to action and why so many artists struggle to get it right! Learn about what needs to be in place before you make an offer, why attention alone isn’t enough, and how to shift from content mode to offer mode without losing momentum!   If you've been putting off launching your first product or promotion because you're unsure if it’s “the right time,” this episode will give you the confidence and strategy to move it forward!   DISCOVER: 1. Why Artists Either Rush Or Avoid Making Offers—and How To Avoid Both Mistakes 2. When To Start Planning Your First Call To Action Once Your Attention System Is Working 3. How To Set Expectations For Your First Offer (Or Your Next One) 4. What To Do When The Path To Monetization Feels Slow Or Painful 5. Why Taking Cues From Other Artists May Be Holding You Back 6. What Types Of Monetization Paths You Can Explore   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]

Is your marketing starting to feel stale? Not sure how to get better results or break out of a creative rut? It might be time to run some tests... In this episode of Creative Juice, Jack and Circa break down 3 split tests we’ve run at IndieX so that you can run them to improve your own music marketing with data-driven decisions! Learn how to compare interest targeting groups vs individual ad sets, why open targeting depends on the quality of your content, and how to split test email subject lines in a way most artists overlook! If you want better results from your ads, emails, and the rest of your music marketing without guessing what works, these tests will give you a clear starting point to experiment and grow!   DISCOVER: 1. What We’ve Learned From Testing Grouped Interests Vs Individual Ad Sets In Meta Campaigns 2. Why Open Targeting Can Actually Work Better With High-performing Content 3. How To Test Email Subject Lines The Right Way (Hint: It’s Not What You Think) 4. Why Breaking Away From "Industry Standard" Email Styles Will Boost Your Engagement 5. How To Use Split Testing To Improve Your Music Marketing Over Time   RESOURCES: Learn The Top Music Marketing Strategies Inside IndiePRO [https://indepreneur.io/indiepro] Looking to expand your team or need marketing help? Apply to work with IndieX! [https://indepreneur.io/services] Join Us In The Indepreneur Discord Server! [https://discord.gg/xrM9KNxEPy]