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Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and the Oscars for the Biggest Brands

19 min · 11. maj 2026
episode Upfronts 2026: Disney’s Rita Ferro Details the Mouse House’s Cross-Platform Push, Embracing Live and Connecting Grammys, Super Bowl and the Oscars for the Biggest Brands cover

Description

On today’s special Upfronts-themed episode [https://variety.com/t/upfronts/], Rita Ferro, Disney’s president of global advertising, offers a preview of the Mouse House’s May 12 presentation to advertisers in New York. Ferro details Disney’s plan to link the live spectacle of the Grammys, the Super Bowl and the Oscars [https://variety.com/2026/tv/news/oscars-disney-advertising-super-bowl-grammys-live-shows-1236632874/] for big brands. She gives her perspective on the state of the scatter market, the mood of the upfront compared to last year, and how Disney is embracing the creator economy. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

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episode 'Backrooms' and 'Obsession' Rattle the Box Office as Gen Z Embraces its Own Horror Helmers artwork

'Backrooms' and 'Obsession' Rattle the Box Office as Gen Z Embraces its Own Horror Helmers

On today’s episode, in our Box Office segment, Variety’s Rebecca Rubin unpacks the eye-popping stats delivered by A24’s “Backrooms” [https://variety.com/2026/film/box-office/backrooms-box-office-kane-parsons-1236763407/] and weekend three of Focus Features' “Obsession.” It’s a one-two punch of low-budget horror from digital-native directors, [https://variety.com/2026/film/box-office/backrooms-box-office-record-opening-weekend-obsession-jumps-star-wars-crumbles-1236763355/] and it was enough to KO the second weekend of Disney and Lucasfilm’s “The Mandalorian and Grogu.” However, theater owners aren't complaining, as Rubin explains. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

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