Why OEM Incentives Make Lazy Marketers Look Busy

The Dealership Marketing Vendor Bubble

Most dealership marketing vendors sell dashboards, attribution, AI buzzwords, and assisted conversions while dealers are still asking the only question that matters: did this help sell cars?This episode breaks down why the vendor bubble is cracking in 2026 as affordability pressure, compliance, fixed ops retention, and real CRM outcomes matter more than vanity metrics.

Your Declined Service List Should Be a Sales List

Your declined service list is not just a fixed ops follow-up report — it is a hidden sales list full of customers facing real vehicle decisions.In this episode, we break down how dealerships can turn major repair declines into repair-or-replace conversations, better trade opportunities, and stronger customer retention.

The Brutal Truth About How GM’s Can Sell More Cars

Most dealerships don’t need more leads, more vendors, or more dashboards — they need a better process for turning real buyer problems into sold cars.In this episode, we break down how GMs can sell more cars by fixing lead quality, BDC follow-up, CRM discipline, service lane opportunities, affordability messaging, and dealership marketing that actually creates conversations.

The Off-Lease E V Glut Could Be the Next Great Used Car Marketing Opportunity

Off-lease EVs could become one of the biggest used car opportunities for dealerships. This episode explains how dealers can use better marketing to turn EV confusion into buyer confidence.

The $75 Million Lesson: What Lindsay Automotive Should Teach Every Dealer Principal

In this episode, we break down the Lindsay Automotive case as a warning shot for every dealer principal in America. We talk about deceptive pricing, hidden fees, add-ons, agency-created ads, and why the promise a customer sees online has to match what actually happens in the store.