Your Ads Are Getting Attention From the Wrong People

The Off-Lease E V Glut Could Be the Next Great Used Car Marketing Opportunity

Off-lease EVs could become one of the biggest used car opportunities for dealerships. This episode explains how dealers can use better marketing to turn EV confusion into buyer confidence.

The $75 Million Lesson: What Lindsay Automotive Should Teach Every Dealer Principal

In this episode, we break down the Lindsay Automotive case as a warning shot for every dealer principal in America. We talk about deceptive pricing, hidden fees, add-ons, agency-created ads, and why the promise a customer sees online has to match what actually happens in the store.

Dealers Don’t Have a Traffic Problem. They Have a Payment Problem

Dealerships keep chasing more clicks, more leads, and more website traffic — but the real problem is that customers are struggling with higher payments, rates, trade values, and affordability. In this episode, we break down why payment-first marketing creates better conversations, better leads, and a stronger path to sold units.

Refinance Is Stealing Your Payment Relief Customer Before They Ever Become a Lead

Refinance is quietly stealing the payment relief conversation because credit unions and lenders are speaking directly to customers who want a lower monthly payment before dealers ever get a chance. In this episode, we break down how dealerships can win that conversation back with payment reviews, trade reviews, refinance-versus-replace campaigns, and better follow-up before the customer disappears.

Why “Everyone Approved” Ads Attract The Wrong Conversations

“Everyone approved” ads may generate cheap leads, but they often create unrealistic expectations, weak appointments, frustrated salespeople, and customers who feel misled. In this episode, we break down why broad approval advertising attracts the wrong conversations and what dealerships should do instead to protect trust, improve lead quality, and create real buyer opportunities.