Ep. 18 The Ceremony Stays a Secret: Stephanie Veri on Burnout, Building Trust, and Planning the Wedding You Actually Want
Friendors Podcast · Episode Feature The Ceremony Stays a Secret: Stephanie Veri on Burnout, Building Trust, and Planning the Wedding You Actually Want
She showed up as an emergency guest, ready in under an hour. But honestly, that's peak Stephanie Veri, and it tracks with everything she's built over the past 15+ years.
Stephanie is the founder of Sweetheart Events Inc., Vancouver's premier wedding planning and officiating company, and Veri Creative Events, her social and corporate division. She's the OG proposal planner of Western Canada, a planner-turned-officiant who spent three years under a licensing company before striking out on her own, and someone who has quietly become one of the most trusted names in BC's wedding industry. She also happens to be a wife, a mom, and a former shy girl from Abbotsford who used to turn five shades of purple when anyone looked her way.
In this episode, Shawn and Stephanie get into all of it. They talk about getting rejected by your dream company and going back the following year anyway, about hiring someone specifically to replace your burnt-out version of yourself, about the moment a wedding guest at Brock House told her she should be the one holding the mic, and about why her ceremony script is something no couple ever sees before the wedding day. They also get into what it looked like to plan her own wedding as a seasoned planner, including a helicopter elopement at the top of the world that nobody, not even the brother who was officiating, saw coming.
💡 What you'll learn
* Why Stephanie keeps her ceremony completely hidden from couples before the day, and the specific process she built so they never feel left in the dark
* How she caught her own burnout before couples started noticing it on Zoom calls, and the one hire that changed everything
* The line she uses at the end of every consultation that quietly reframes the entire sales conversation
* Why getting rejected by DreamGroup early on was one of the best things that happened to her career
* How interviewing friends and family transforms a ceremony from a speech into a genuine community moment
* What it actually felt like to plan her own wedding after a decade of planning everyone else's, and why she chose to surprise her guests, her brother, and the room
💐 About Stephanie Veri
Stephanie Veri is a Vancouver-based wedding planner, officiant, and the founder of Sweetheart Events Inc. and Veri Creative Events. With over 15 years in the industry, she's built a reputation for weddings that are intentional, deeply personal, and just a little unexpected. She was the first planner-officiant in BC, and she is genuinely one of the warmest people working in this space.
📲 Connect with Stephanie & Sweetheart Events
* Website: sweetheartevents.com [https://www.sweetheartevents.com]
* Instagram (Planning): @sweetheartevents [https://www.instagram.com/sweetheartevents]
* Instagram (Officiant): @sheisveri [https://www.instagram.com/sheisveri]
* Instagram (Social & Corporate): @vericreativeevents [https://www.instagram.com/vericreativeevents]
🔔 Subscribe to Friendors
If this episode resonated with you, hit subscribe and leave us a review. New episodes drop every week.
Available on YouTube, Apple Podcasts & Spotify #FriendorsPodcast #ShawnMiller #StephanieVeri #SweetheartEvents #VeriCreativeEvents #WeddingPlanner #WeddingOfficiant #WeddingIndustry #WeddingVendors #VancouverWeddings #CreativeEntrepreneurship #WeddingPlanning #YoungHipAndMarried #BCWeddings #WeddingBusiness