From Startup to Wunderbrand
With 13+ years of experience, she reveals why buying lists destroys your brand reputation, how to create irresistible lead magnets that feel on-brand, and the smart automations and segmentation that make every subscriber feel personally known. From welcome series tailored to signup source to connecting email seamlessly with your wider brand strategy, this episode gives you the playbook to stop treating email as an afterthought and start using it as a core Wunderbrand asset. The Value Right Now Email still delivers a 35:1 ROI and is the quiet channel where real brand relationships are built and protected — especially when every other platform changes algorithms overnight. Guest Links Website: bylorengene.com LinkedIn: Lauren Luedeke Connect with me on: All my links [https://beacons.ai/nicholas_kuhne] Become a guest [https://www.joinpodmatch.com/nickkuhne] Sign up for Riverside [https://riverside.fm/?utm_campaign=campaign_1&utm_medium=affiliate&utm_source=rewardful&via=nicholas-kuhne] Get Descript [https://get.descript.com/mrzy10nwivuq] #DigitalMarketing #Branding #PersonalBranding #MarketingInsights #SocialMediaStrategy Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com [https://pcm.adswizz.com] for information about our collection and use of personal data for advertising.
207 episodes
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