Macfrut 2026: Where Global Fresh Comes to Life

The Fry Crisis: When Europe Drowned in Potatoes

In this episode of the Global Fresh Series Podcast, we explore how Europe’s potato industry — especially Belgium’s iconic frozen fry sector — was hit by a massive agricultural and economic crisis in 2026. Beyond potatoes, the episode is a broader story about globalization, supply chains, farming economics, and the uncertainty facing the next generation of agricultural producers. At its heart, The Fry Crisis is a deeply human story — one about farmers confronting shrinking margins, changing markets, and the fear that the “good years are over.” The story centers on Belgian farmer who was forced to dump thousands of tons of unsold potatoes back into his fields after prices collapsed to zero. The surplus, estimated at five million metric tons across Europe, was driven by a combination of record harvests, shrinking global demand, rising production costs, geopolitical instability, and changing consumer habits. #Belgiumpotatoes # potato exports #frenchfries #glp-1

From Cauliflower Kings to Diplomats: One Last Bite of Athens

Join me for a fun, reflective, and produce-filled farewell to Greece as I wrap up an unforgettable month abroad—one conversation, one supermarket, and one peach at a time. 🇬🇷🍑🥒 After a month of living and working as a digital nomad in Athens, it’s time for a final stroll through the streets, markets, and produce aisles of Greece. In this episode of the Global Fresh Series, I reflect on the little things that slowly became part of everyday life—from deciphering Greek signs and mastering a few local phrases to navigating the rhythms of a city that feels both ancient and surprisingly modern. Along the way, I met perfect strangers who somehow led me to a connection with the UK's legendary "Cauliflower King," crossed paths with U.S. Ambassador to Greece Kimberly Guilfoyle, and discovered that some of the best travel stories happen when you least expect them. #greecefreshproduce. #argosgreece @Σκλαβενίτης. #Δημήτηρ # cauliflower king

Europe’s Top Food Trends — Protein, Convenience, Nostalgia & the Future of Fresh

In this episode of the Global Fresh Series Podcast, we take an in-depth look at the powerful food trends reshaping consumer behavior across Europe in 2026. From the explosive rise of high-protein products and functional foods to flexitarian eating, convenience-driven meals, premium indulgence, sustainability, and nostalgic comfort foods, Europe’s food landscape is evolving rapidly—but not uniformly. Discover why Swedish consumers are embracing protein for satiety, why Italy resists the protein craze, how GLP-1 drugs are influencing food choices, and why consumers across the continent are demanding foods that are healthier, fresher, traceable, affordable, and emotionally comforting. Join us as we explore how these emerging trends are creating enormous opportunities for the fresh produce industry and redefining the future of food across Europe. #freshproduce #Europeanconsumers #Proteintrend #GLP-1

Inside Brazil's Mango Export Boom with Eryvan Pires

Join host Juanita Gaglio from Athens, Greece, as she explores Brazil's rising role in the global mango market with expert guest Eryvan Pires, CEO of FruitMarket. Discover how Brazil's year-round mango supply supports key markets in Europe and the US, the intricate logistics behind keeping mangoes fresh across continents, and the future growth opportunities in mango consumption and marketing. A must-listen for anyone interested in the international fresh produce industry and tropical fruit trends. #brasilmangoes #FruitMarket #Eryvanpires #mangoeports #freshproduce

Exploring Greece’s Rich Food Culture and Fresh Produce Landscape with Athena Vorillas

n this episode of the Global Fresh Series Podcast, we are joined by Athena Vorillas for an engaging discussion on Greece’s vibrant food culture, agricultural heritage, and evolving fresh produce sector. From the deep-rooted importance of olives, citrus, and traditional Mediterranean ingredients to modern consumer trends and the role of fresh food in Greek society, Athena offers valuable insight into how Greece’s culinary identity continues to influence both local markets and global perceptions. Discover the intersection of tradition, nutrition, and agriculture in one of the world’s most historically rich food cultures. #greekfreshproduce #innovation #naxosfresh #freshproduce