HealthSeeker Stories and Sparks

HealthSeeker Sparks - Simon Beer (BigWave)

Guy chats with Simon Beer about the HealthSeeker branding, created by BigWave Marketing. They also get into Simon's own HealthSeeker story, from running to swimming, and talk about the opportunity for leisure operators on the HealthSeeker Accelerator programme. And there's a unplanned throwback to a previous episode of HSS, featuring Duncan Kerr from Wave Leisure & Hillbrow Wellebeing Hub. You can catch that episode here: https://creators.spotify.com/pod/profile/healthseekers/episodes/HealthSeeker-Stories---Duncan-Kerr---Hillbrow-Health--Wellbeing-e36bvhv

HealthSeeker Sparks - New Subscription Models for the Fitness Industry

In this Sparks episode, Guy and Dean discuss innovative approaches to membership models in the fitness industry. The conversation centers around adding a new layer to traditional membership structures by including 'HealthSeekers' individuals who infrequently visit gyms but are interested in maintaining their health through periodic check-ins and coaching. They also touch on the role of innovation and data collection in fostering a more inclusive and resilient fitness business. Tune in for insights, myth-busting, and practical tips on expanding your business's reach and impact. 00:00 Introduction to Health Seeker Sparks00:50 Understanding Health Seekers02:19 Membership Models and Innovations04:17 Building a Stronger Business Foundation06:21 The Importance of Innovation and Growth12:58 Concluding Thoughts and Call to Action

HealthSeeker Sparks - the 17:66 model to growth

In this episode of Health Seeker Sparks, Dean & Guy delve into the 17:66 model, examining its implications on the health and fitness industry. They chat about the 'predominant 17%' of the UK Population who are already gym members, the 'dismissive 17%', and the potential 66% of 'HealthSeekers' who seek better health but not necessarily rigorous fitness regimens. The conversation touches on shifting mindsets from traditional sports and fitness to a broader health and wellbeing approach, aiming for market growth and member engagement. GLP-1 weightloss drugs and HYROX are at the extremes of the 17%s, but the big opportunity, and future of the fitness industry is making accessible offerings to engage and retain the 66% HealthSeekers for industry expansion.

HealthSeeker Sparks - mythbusting exponential growth

In HealthSeeker Sparks ep2, Dean and Guy discuss the so-called exponential growth of the fitness industry since the COVID-19 Pandemic, and how the industry needs to change to see real growth... Let us know your definition of HealthSeeker in the comments please

HealthSeeker Sparks ep1 - What and Why?

In the inaugural episode of HealthSeeker Sparks, hosts Guy Griffiths and Dean Martin discuss their mission to shift the focus of the fitness industry towards 'HealthSeekers'; individuals who want to be healthier but don't want to workout. Dean chats about his background in the health and fitness sector, and fires the questions at Guy for a change, exploring how retention and healthseekers is linked, but also how the movement help clubs attract new demographics. The episode emphasizes the importance of redefining industry language and broadening the target audience to include those looking for healthier lifestyles through non-traditional means. They discuss the critical role of coaching, customer journeys, and utilizing existing tools like body composition devices to engage HealthSeekers. They wrap up with calls to action, inviting viewers to share their definitions of HealthSeekers and explore the HealthSeekers playbook for actions. Find out more, and download the Shift to HealthSeeker playbook at ggfit.com/healthseekers [https://www.ggfit.com/healthseekers/]