How To Cut It in the Hairdressing Industry

How To Cut It in the Hairdressing Industry

EP387: Broke, Bruised, and BACK! – Alex Walker’s No-Excuses Return to the Top

45 min · 13. apr. 2026

episode EP387: Broke, Bruised, and BACK! – Alex Walker’s No-Excuses Return to the Top cover

Description

Welcome to Part 1 of a two-part series where I’m joined by Alex Walker—a Torquay-based haircutting specialist, educator and the founder of AW Hair and Alex Walker Education. We recorded this episode inside Alex’s purpose-built education studio in Torquay, Devon (UK)—a dedicated space away from the salon where hairdressers can learn through in-person sessions, small groups, and online education, while staying connected to real, commercial salon work. Alex’s journey began at 17, when he fell into hairdressing almost by accident. What started as a job became a craft. He went all-in on haircutting—especially short hair—with a mission to raise standards and help hairdressers understand the why behind what they do. We dig into the realities of ambition, rapid growth, and salon ownership—and the moment everything changed. After his businesses went into liquidation, Alex was left asking: “I haven’t got five days’ worth of clients… what am I gonna do now?” This is a powerful conversation on resilience, rebuilding, and staying commercially relevant. CHAPTERS: * 11:11: The Journey of Self-Belief * 21:27: Transitioning from Hairdresser to Salon Owner * 22:54: The Hard Lessons of Business * 27:55: The Shift to Education * 32:34: Financial Insights and Stability * 38:30: Balancing Family and Career Dreams RESOURCES FROM TODAYS EPISODE: * Join the waitlist for Spotd HERE [https://getspotdapp.com/] * Follow Spotd on Instagram @getspotdapp [https://instagram.com/getspotdapp] * Alex Walker Salon CLICK HERE [https://alexwalkerhair.co.uk/] * Connect with Alex on Instagram @alexwalkereducation [https://www.instagram.com/alexwalkereducation] * Alex Walker online haircutting education HERE [https://stan.store/alexwalkerhaircutting] * For everything else Alex Walker CLICK HERE [https://linktr.ee/alexwalkerhair] * View our video podcast with Alex Walker on YouTube @howtocutit [https://www.youtube.com/@howtocutit] * Connect with How To Cut It on Instagram @howtocutit [https://instagram.com/howtocutit]

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