In The Arena Podcast

As Your Business Grows, So Will Your Ideal Client | Shelby Clement

41 min · 26. maj 2026
episode As Your Business Grows, So Will Your Ideal Client | Shelby Clement cover

Description

In this episode of In The Arena, co-hosts Jared Miguez, Lauren Navarre, and Jonah Fry are joined by Shelby Clement for a fresh conversation about ideal clients and how your marketing should evolve as your business grows. This episode brings a different perspective to the conversation. Shelby breaks down how many business owners create an ideal client once — and never revisit it — even as their business, experience, and goals evolve over time. In this episode, we cover: • How your ideal client evolves as you grow • Building a brand that feels authentic and human • Marketing with clarity, connection, and intention Season 2 of In The Arena is focused on helping business owners grow with more clarity, structure, and intentionality. If you want to become a better marketer and better understand the people you’re trying to serve, this episode is a must-listen. 🎙️ Hosted by Jared Miguez, Lauren Navarre & Jonah Fry 🎧 Available on YouTube, Spotify, and Apple Podcasts Follow Co-Hosts here:  https://linktr.ee/ITAPSOCIALS

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