Intellicast

In this episode of Intellicast, host Brian Peterson is joined by Mary Draper and Aron Wilson for a timely and candid discussion about the state of data quality in market research. The team unpacks the recent indictment involving OP4G and Slice MR, accused of orchestrating a $10 million fraud scheme using fabricated survey data. They explore how this scandal highlights long-standing challenges around fraud detection, insider manipulation, and the limitations of current quality safeguards. The conversation also recaps key insights from the recent Insights Association Ignite Data Quality Conference, including the growing push for sample transparency, the nuanced role of ISO certifications, and the critical need for a respondent-first approach to survey design. With perspectives from both supplier and full-service backgrounds, this episode explores how the industry can work together to raise the bar for quality, combat fraud, and ultimately rebuild trust. Whether you’re a panel provider, research buyer, or full-service agency, this episode is packed with insights you don’t want to miss. Want a better understanding of EMI data quality processes? Click Here [https://emi-rs.com/data-quality/] Heading to Washington D.C. for IIeX – be sure to connect with Matthew and Brian! Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here [https://emi-rs.com/resources/]. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Welcome back to Intellicast! Joining Brian Peterson on today’s episode to give a recap of Quirks Chicago are Gabby Blados and, for the first time, Abby Snyder. The three jump right in with Gabby, who had attended four different Quirks Events, and Abby, who attended her first Quirks Event, giving their overall impression of Quirks. Gabby felt this one was the best one she had attended. Next, Gabby and Abby discuss the overall trend and themes from Quirks. In addition to AI (which was a given), Gabby discusses the focus on data quality, from new tools to help ensure it to how we as researchers can do things differently to help improve quality. Abby then discussed a few of her key takeaways from the conference, including how she felt it was important to connect with colleagues she normally communicates with on a daily basis but never met face-to-face. Gabby talked about her favorite session, which featured Hills Science, which she and her family used for their pets growing up. In the wrap-up, Abby and Gabby discuss some of their non-conference-related adventures while in Chicago, like visiting a Wicked pop-up bar. Thanks for listening! If you have headed to New York for IA Ignite Data Quality, be sure to say hello to Mary Draper and Aron Wilson. If you heading the the nation’s capital for IIeX, be sure to connect with Matthew Alexander or Mary Draper. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here [https://emi-rs.com/resources/]. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Welcome back to Intellicast! Joining Brian Peterson on this jam-packed episode is Gabby Blados. They talk about conferences, data quality, as well as discuss some recent headlines from around the research world. Kicking off the episode, Brian and Gabby talk about the upcoming conferences, including SampleCon and Quirks Chicago. With Gabby attending Quirks, she gives Brian a preview of some of the topics, sessions, and activities she most looks forward to while in Chicago in early April. Next, Brian and Gabby turn their sights to the latest market research news, starting with the launch of the Global Data Quality Initiative updated Data Quality Pledge. Brian and Gabby discuss how they feel this is a step in the right direction to improve overall data quality. They are hesitant, though, since it is a pledge, and there is no one to hold people accountable to its standard other than self-regulation. They both agree that the pledge is probably a step toward some sort of regulation around data quality. In the second data quality story, they discuss the results and key takeaways from the new Data Quality Benchmarking Study released by the Insight Association. Brian and Gabby discuss some of the stats, including some that were somewhat surprising to both of them. You can get your free copy of the Insights Association Data Quality Benchmarking Report here [https://www.insightsassociation.org/Resources/Data-Quality-Standards/Data-Quality-Benchmarking]. Next, Brian and Gabby talk about some of the recent headlines from around the market research industry, including ComScore’s 2024 results, Glimpse’s rebrand to Panoplai, and Disney shutting down FiveThirtyEight. In our final story, they touch on the reports about Kantar potentially looking to sell their Worldpanel/Numerator division. Thanks for listening! If you have headed to Pasadena for SampleCon, be sure to say hello to Kathleen Hock. If you will be in Chicago for Quirk, be sure to connect with Gabby or Abby Synder. Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here [https://emi-rs.com/resources/]. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Welcome back to Intellicast! Brian Peterson is joined in today's episode by Matthew Alexander to discuss mergers, people on the move, and AI. Starting the episode, the guys talk about some recent mergers and acquisitions from around the industry. First, they touch on OpinonRoute's acquisition of Jibunu and how this can impact OpinionRoute going forward. They then touch ACKWEST's purchase of Precision Sample. Next, the guys discuss some moves people in the industry have made. They touch on new additions at Morning Consult and Symmetric Sample. They hit on WIRe's executive structure changes and Ryan Barry departing Zappi. In the last segment, the guys touch on a few news stories around AI, specifically synthetic data. First, they discuss the new solution from PureSpectrum, called Training Data, and how that can impact synthetic data and improve existing models. This led to a more philosophical discussion triggered by comments from a panel at the MRS AI conference. Matthew breaks it down to show how biases impact not just synthetic data but survey data as well. He also touches on how EMI addresses that bias. Thanks for listening! We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ [http://www.emi-rs.com/the-sample-landscape/] Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here [https://emi-rs.com/resources/]. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]

Welcome to season 8 of Intellicast! Matthew Alexander joins Brian Peterson on today's episode to talk about the latest market research news. Before the guys discuss the news, they quickly touch on some of the conferences coming up over the next month. This includes the QCRA Annual Conference in Philadelphia on February 11-14. If you are interested in attending, use promo code EMIVIP to get a discount on your registration! Starting the news discussion, Brian and Matthew talk about a couple of friends of EMI who recently switched their roles and what that may mean for the industry's outlook in 2025. Next, the guys discuss the news of Radius Global acquiring Illuminas. They wonder if this could be the start of a more significant year of mergers and acquisitions due to a better economic outlook. This leads to a conversation about the new US panel that Bilendi & Respondi launched following its acquisition of Netquest in December. Both Brian and Matthew liked that Bilendi was investing in a new US panel and suggested that it would experience early success because of Bilendi's reputation. They next discuss Kantar's plans to combine Numerator and Worldpanel into a new company. Brian wonders if the new company plans to add features that appear from one side to the other. They then move into the news about KS&R's new AI tool. They discuss how its components are similar to other tools EMI has tested, which leads Brian to talk about how the test results will be released in the 2025 Sample Landscape report. Matthew and Brian also discuss the tool's quality monitoring portion and how it might work. In the final story of today's episode, Matthew and Brian explore the new IPA Bellwether report's news that market research budgets in the UK rose 3.1% in Q4 of 2024 and are expected to increase in 2025. They discuss how this might related to the US market, and Matthew gives some of his perspective of what he has seen from the sales side over the past couple of months. Thanks for listening! Did you miss our recent webinar, Evolving Technology and Trackers: Best Practices for Data Confidence? Get caught up and register to watch the on-demand version here [https://us02web.zoom.us/webinar/register/WN_ECoP06pzS7KfyVAbVddBTQ]. We have released the 2024 edition of our annual report on the online sample industry, The Sample Landscape. To stay ahead of the curve of what's going on in the online sample industry, be sure to download your copy now. Download Here: www.emi-rs.com/the-sample-landscape/ [http://www.emi-rs.com/the-sample-landscape/] Did you miss one of our webinars or want to get some of our whitepapers and reports? You can find it all on our Resources page on our website here [https://emi-rs.com/resources/]. Learn more about your ad choices. Visit megaphone.fm/adchoices [https://megaphone.fm/adchoices]